Auren Hoffman’s Favorites

New Post
Blog: Summation
Image
Organizations can accomplish more by increasing the “impactfulness” of their employees. In general, there are three ways for star employees to have more impact: Decrease the time needed per project (boost their efficiency) Increase their available time (hiring and delegation)... Continue »
New Post
Blog: Summation
Image
As a CEO, one of your goals is to foster a unified company pursuing a common, large mission. Especially if you are running a start-up, you need everyone working together to beat the big guys. One insidious killer of companies... Continue »
New Post
Blog: Summation
Image
How to introduce two people so that they both benefit Email introductions are a poorly-understood art and are often done too hastily without careful thought. Making introductions the right way can be the best way to help two people and... Continue »
New Post
Blog: Summation
Image
The ultimate startup wouldn’t have a stock ticker, corporate headquarters, or even sell goods and services. It would, however, be held responsible for the welfare of its “customers.” Creating a new country is one of the most difficult, complicated and... Continue »
New Post
Blog: Summation
In a recent AdExchanger.com article, I wrote about the need for regulating online advertising and how doing so will help promote growth of the industry overall. Below is the full excerpt: The online advertising industry is going through rapid and... Continue »
New Post
Blog: Summation
An unscientific observation of what A-Players have in common We often talk about this elusive "A-Player" – a person that everyone wants to hire but someone people can rarely find. In this article we'll attempt to discuss how to spot... Continue »
New Post
Blog: Summation
Image
We tend to behave similar to our friends. Generally speaking, we like the same music, wear the same clothes, share the same hobbies, eat similar types of food, and even vote in a similar fashion. Now, there is evidence that... Continue »
New Post
Blog: Summation
Image
Settlers of Catan, a hyper-social strategy board game, has become the new “in” thing in Silicon Valley. My guess is that more Silicon Valley elites play Settlers than play golf. Playable by people of any age, golf was once the... Continue »
New Post
Blog: Summation
Image
Actively recruiting can be better than referrals This article is based on one I originally published in BusinessWeek on Dec 9, 2009. Hunting for the ideal job candidate? Ask any hiring managers and they will very likely give you a... Continue »
New Post
Blog: Summation
Image
Successful Companies Iterate What most people don’t understand about technology companies is that very few actually end up doing what they set out to do. And even fewer make money how they thought they would make money. Either because of... Continue »
New Post
Blog: Summation
The biggest problem in the world is that too many people outsource too much of their thinking. Too many people are letting others decide what they like, what they feel, who they support, what their opinions are, and even who... Continue »
New Post
Blog: Summation
Image
Here is something business schools and venture capitalists don’t tell you: in start-ups, little things compound to make an enormous difference. The little things add up just like compound interest adds up – they are vital to the exponential growth... Continue »
New Post
Blog: Summation
Think positively about things Get enough sleep Do at least a little physical exercise Get at least a little sun Smile a lot Continue »