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Susan Finch
Beaverton, Oregon
Web Developer, Graphics, Social Media coach
Interests: gardening, baking, reading with a book in my hands, not answering the phone on weekends
Recent Activity
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In this episode of DemandGen Radio, David talks with Tyler Lessard, CMO of Vidyard about how to get started in video creation and the benefits of using a platform like Vidyard for creating, publishing, personalizing, and tracking the impact of your video content. Continue reading
Posted Feb 23, 2017 at Sales Lead Management Today
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Most common mistake in customer success programs Metrics that she reports on to her management team including what a CSQL is in the demand generation sales funnel and also what the most common mistake she sees companies make in their customer success programs. The program host is Steve Gershik of... Continue reading
Posted Jan 26, 2017 at Sales Lead Management Today
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It's so easy to screw up your online presence fast - give them an email or create one for social media, make a profile and you are off and running. STOP! Continue reading
Posted Jan 14, 2017 at Sales Lead Management Today
After visiting some company sites for radio guests and the like, I was stunned at how trendy their contact pages and team pages were. Trendy is NOT GOOD; it's confusing, irritating and will cause people to not trust you. Be clear. How can they REACH YOU? Email, address, phone, and... Continue reading
Posted Dec 19, 2016 at Sales Lead Management Today
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I had the distinct privilege today to make blankets with our 8th graders as their service project. They are doing a few projects, but this is their big one. They were able to choose and they chose to make fleece... Continue reading
Posted Jun 13, 2016 at Expression through Art is PERFECTION
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The foundation of Moore's approach was direct carving, something he derived not only from European modernism, but also from non-Western art. He abandoned the process of modeling (often in clay or plaster) and casting (often in bronze) that had been... Continue reading
Posted May 20, 2016 at Expression through Art is PERFECTION
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There have been so many television specials about the life of Walt Disney, his inspiration, and his legacy. Living in Oregon, it's not that convenient to go to Disneyland. It's a REAL treat when the students in my son's class... Continue reading
Posted May 20, 2016 at Expression through Art is PERFECTION
With all of the content we generate, share and publish we need to know what is effective and where we are wasting our resources. Why it's important: Our time is limited. Our budgets are limited. You need to know what works from all angles and what falls off rather quickly. Why it's Important: You can't do that with typical KPIs and the high you get from viewing social effectiveness measured in likes, shares, +'s only lasts for a while. You need the full story. Continue reading
Posted May 20, 2016 at Sales Lead Management Today
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We mainly hear about data breaches and ransomware in the healthcare industry because your health data is the MOST VALUABLE commodity to hackers, pirates and other slimy types of folks preying on your data and willingness to type away and submit online. Those companies that have to be HIPAA compliance... Continue reading
Posted Apr 6, 2016 at Sales Lead Management Today
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View the list of nominees - 33 total. Winners will be announced Monday, April 4. Continue reading
Posted Mar 1, 2016 at 20 Women Leaders in Business
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Nominee's Achievements: Traci has been instrumental in the growth of our new business development company since 2002 throughout her various roles served within the company. We have grown from 5 employees to over 100 in 2015. In 2015, Traci formalized a new division within our organization dedicated to CRM. As... Continue reading
Posted Mar 1, 2016 at 20 Women Leaders in Business
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Nominee's Achievements: Adrienne Weissman is the chief revenue and marketing officer for G2 Crowd, a peer-to-peer review site focused on the B2B software market. She joined G2 Crowd after a successful career leading sales and marketing efforts at tech industry giants like Google, Digg and LinkedIn. But the exciting vision... Continue reading
Posted Mar 1, 2016 at 20 Women Leaders in Business
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Nominee's Achievements: Mari Anne Vanella has been CEO of The Vanella Group, Inc for 16 years. During that time, she has developed the firm to become one of the leading experts the B2B sales development space. In addition, she has written 42 Rules of Cold Calling Executives which is used... Continue reading
Posted Mar 1, 2016 at 20 Women Leaders in Business
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Nominee's Achievements: Chanthou graduated from the Marriott School of Business in April of 2015 with her MBA. She chose to emphasize in marketing and strategy. Her experience ranges from telemarketing to consulting for fortune 500 companies. Her focus in sales has driven various companies to increase their sales productivity and... Continue reading
Posted Mar 1, 2016 at 20 Women Leaders in Business
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We all want to be valued. We all want to be secure in our position. What happens though, is that some people equate that with holding hostage information that may be helpful to others in the company. Continue reading
Posted Mar 1, 2016 at Sales Lead Management Today
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Nominee's Achievements: Katie Martell is working to change the game in terms of "Women to Watch" in the industry. As a marketing powerhouse, Katie is the CMO and Co-Founder of Cintell and was previously with Aberdeen Group and NetProspex, (acquired by Dun & Bradstreet) where she accelerated the company 2X... Continue reading
Posted Feb 29, 2016 at 20 Women Leaders in Business
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Nominee's Achievements: Jennifer has been working in marketing and Demand Generation for over 20 years and her experience in transforming Demand Generation for clients is second to none. As the Executive Vice President, Demand Process Strategy Practice and Principal at ANNUITAS, Jennifer drives a team of strategy professions to help... Continue reading
Posted Feb 29, 2016 at 20 Women Leaders in Business
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Nominee's Achievements: Liz Sophia is Senior VP of Marketing of Hodges-Mace where she leads the Company’s marketing strategy. In November 2015, because of her stellar reputation as a successful Revenue Marketer, Hodges-Mace, an employee benefits firm, recruited Liz from North Plains Systems (NPS) to build a marketing department from the... Continue reading
Posted Feb 29, 2016 at 20 Women Leaders in Business
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Nominee's Achievements: Jeanne has been the CMO at Marketing Sherpa, the V.P. of Marketing at HubSpot, the Executive V.P. and CMO at SmartBear, and the Senior V.P. and CMO of Continuum. She is the co-author of Go Mobile, the #1 best selling mobile book on Amazon when it was first... Continue reading
Posted Feb 29, 2016 at 20 Women Leaders in Business
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Nominee's Achievements: As Act-On’s Senior Director of Demand Generation, Janelle has played a pivotal part in supporting the company’s rapid growth – rising to meet ever-increasing lead and revenue goals, and ultimately driving millions in pipeline contributions quarterly. She is an A player who has consistently executed successful, multi-channel campaigns... Continue reading
Posted Feb 29, 2016 at 20 Women Leaders in Business
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Nominee's Achievements: Sarah helps clients develop world-class demand generation strategies for their organizations. As a multi-time Marketo Certified Champion, Sarah knows how to bring people, process, content and technology together to drive real demand generation results. Sarah has presented in several leading industry events in 2015 including Content2Conversion and B2BCamp,... Continue reading
Posted Feb 29, 2016 at 20 Women Leaders in Business
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Nominee's Achievements: Tracy Eiler is Chief Marketing Officer at InsideView, where she leads overall marketing strategy and a team of 15. Tracy held executive marketing roles at Replicon, Cloud9, MarkLogic, Postini, and Business Objects, helping to define and execute the marketing strategy of those technology innovators. She also founded and... Continue reading
Posted Feb 29, 2016 at 20 Women Leaders in Business
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Nominee's Achievements: Maria is responsible for all go-to-market activities at Apttus, the category defining Quote-to-Cash solutions provider built entirely on the Salesforce platform. Recently Maria has won numerous awards, including a Stevie Award for Women in Business and has been named to both the Top 50 Most Influential People in... Continue reading
Posted Feb 29, 2016 at 20 Women Leaders in Business
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Nominee's Achievements: Andrea Lechner-Becker is the Chief Strategy Officer at LeadMD, a marketing automation and CRM services consultancy. She is a Marketo Certified Consultant and Marketo Certified Trainer who spent numerous years prior honing her sales and marketing skills with a variety of companies including the Phoenix Suns, Cox Communications,... Continue reading
Posted Feb 25, 2016 at 20 Women Leaders in Business