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Tamara Gielen
Meerhout, Belgium
Email Marketing Consultant, Trainer & Coach
Recent Activity
The Mathematics of Marketing and 7 Tried and True Lead Gen Tactics
On May 14th, Kath Pay and myself hosted the 1st edition of the International Lifecycle Summit. You can view the recorded webinars on-demand here. You can view Dave Scott's (Marketfish) session on "The Mathematics of Marketing and 7 Tried and True Lead Gen Tactics" below: A BrightTALK Channel Continue reading
Posted yesterday at Be Relevant! Email Marketing Blog
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How to create customer-focused communications and increase customer engagement
On May 14th, Kath Pay and myself hosted the 1st edition of the International Lifecycle Summit. You can view the recorded webinars on-demand here. You can view Thomas Bailey's (Teradata eCircle) session on "How to create customer-focused communications and increase customer engagement" below: A BrightTALK Channel Continue reading
Posted 2 days ago at Be Relevant! Email Marketing Blog
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Email as the cornerstone of a solid eCRM strategy: what works and what doesn't?
On May 14th, Kath Pay and myself hosted the 1st edition of the International Lifecycle Summit. You can view the recorded webinars on-demand here. You can view my session on "Email as the cornerstone of a solid eCRM strategy: what works and what doesn't?" below: A BrightTALK Channel Continue reading
Posted 4 days ago at Be Relevant! Email Marketing Blog
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Infographic: The Evolution of Email Marketing
Posted 5 days ago at Be Relevant! Email Marketing Blog
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Two Online Marketing Events You Don't Want To Miss!
Kath Pay and myself are planning two online events in the coming months - which are completely free to attend! Make sure to sign up to the mailinglist to find out when we open registrations! May 14, 2013: International Lifecycle Summit @ your desk (the recorded sessions are now available... Continue reading
Posted Apr 10, 2013 at Be Relevant! Email Marketing Blog
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Recommended Reading 04/05/2013
Does CTA length affect CTRs? tags: tw tg design cta testing Posted from Diigo. The rest of my favorite links are here. Continue reading
Posted Apr 5, 2013 at Be Relevant! Email Marketing Blog
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Mind Your Email Reputation, Watch Out For Spam Traps
Posted Apr 4, 2013 at Be Relevant! Email Marketing Blog
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A Look Into Email Marketing Trends for 2013
Posted Mar 27, 2013 at Be Relevant! Email Marketing Blog
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Recommended Reading 03/21/2013
Spamhaus Provides First Batch of Answers "Several weeks ago, Steve Linford, chief executive of anti-spam organization Spamhaus agreed to take questions from marketers through the Magill Report. Marketers responded with more than 50 questions. This week, Linford provided answers to the first 14." tags: tw tg spamhaus deliverability Posted from... Continue reading
Posted Mar 21, 2013 at Be Relevant! Email Marketing Blog
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Recommended Reading 03/15/2013
Using Integrations to Make Your Emails More Dynamic tags: tw tg strategy integration iPad Opens Grown 49% in 12 Months; Total Mobile Email Opens Back to 43% tags: tw tg mobile stats design coding If Landing Pages Were People - 3 Nasty Habits That Drive Prospects Away tags: tw tg... Continue reading
Posted Mar 15, 2013 at Be Relevant! Email Marketing Blog
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Recommended Reading 03/14/2013
How To Find Good Email Marketing Help tags: tw tg hiring What are Legacy Spam Traps? tags: tw tg spamtraps Case Study: 30 Percent Increase in Email List Growth "moving the sign-up call to action above the fold resulted in 30% increase in email sign-ups and a 27% increase in... Continue reading
Posted Mar 14, 2013 at Be Relevant! Email Marketing Blog
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Recommended Reading 03/09/2013
Customer Relationships - Managing Marketing Content Across the Customer Lifecycle : MarketingProfs Article tags: tg tw E-mail Marketing - E-mail produces 7% more sales per message in Q4 - Internet Retailer tags: tg tw 6 Strategies for Writing Effective Web Copy | Powered by Search tags: tg tw MarketingSherpa Email... Continue reading
Posted Mar 9, 2013 at Be Relevant! Email Marketing Blog
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Recommended Reading 03/02/2013
10 Ways to Suck at Email Deliverability | Deliverability.com tags: tw tg deliverability Which is the best way to boost revenue from email marketing? tags: tg tw conversion Posted from Diigo. The rest of my favorite links are here. Continue reading
Posted Mar 2, 2013 at Be Relevant! Email Marketing Blog
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Recommended Reading 03/01/2013
Making the most of your funnel: the ‘Hail Mary’ email tags: tg tw lifecycle Thoughts on bounce handling from Word to the Wise tags: tg tw bounce-handling deliverability Australia and New Zealand Email Intelligence Report tags: tg tw study What Big Data and Your Kids Have in Common [Infographic] tags:... Continue reading
Posted Mar 1, 2013 at Be Relevant! Email Marketing Blog
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Recommended Reading 02/27/2013
3 Neuromarketing Considerations For Landing Page Optimization tags: tg tw MediaPost Publications Why (And How) Marketers Should Follow DMARC 02/25/2013 tags: tg tw What will kill email? - Christopher S. Penn : Awaken Your Superhero tags: tg tw 68% of people use their smartphone for email, 26% for shopping |... Continue reading
Posted Feb 27, 2013 at Be Relevant! Email Marketing Blog
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Recommended Reading 02/25/2013
How to Manage an Increase in Email Frequency tags: tg tw frequency Email Preferred Communication Channel; Commands More Clicks & ROI "Not only was email the most popular online activity of 2012, but it also has higher click-through rates, conversion rates and ROI than other channels. And this trend is... Continue reading
Posted Feb 25, 2013 at Be Relevant! Email Marketing Blog
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Recommended Reading 02/21/2013
3 Long-Form Copywriting Tricks You Should Steal "did you know that some of the highest-converting short copy on the web today is based on simple long-copy principles? True story. So let’s take a look at just 3 landing page copywriting tricks you can steal from long copy today – and... Continue reading
Posted Feb 21, 2013 at Be Relevant! Email Marketing Blog
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Recommended Reading 02/19/2013
How Quibb Keeps Daily Email Open Rates between 50% and 70% "There are several tactics that have helped to maintain these open rates over time, along with some tweaks and adjustments that have worked well to keep them high over the past few months. Let’s dive in to what has... Continue reading
Posted Feb 19, 2013 at Be Relevant! Email Marketing Blog
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Recommended Reading 02/16/2013
6 lessons you can learn from Amazon’s killer email marketing tags: tg tw cases amazon strategy triggered conversion How to Build an Email Marketing Machine: Gangnam Style tags: tg tw tactics How to Keep Email Marketing Manageable tags: tw tg tactics planning strategy Coding Pixel Perfect Emails [Part 1] tags:... Continue reading
Posted Feb 16, 2013 at Be Relevant! Email Marketing Blog
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Recommended Reading 02/15/2013
Deliverability Resources All the deliverability resources you'll ever need :) tags: tw tg deliverability tools The Ultimate Visual Marketing Guide "while visualizations can be a very powerful tool for a HUGE variety of niches, you need to be measuring the impact on your bottom line, that is, more sales, more... Continue reading
Posted Feb 15, 2013 at Be Relevant! Email Marketing Blog
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Recommended Reading 02/14/2013
Browse Abandonment Emails: How You Can Use Them to Bring Browsers Back to Buy tags: tw tg abandonment triggered automation 3 Questions to Drive Your Multiscreen Email Design Decisions "before you decide to adopt a responsive, screen-agnostic or other design approach, it’s important to have a deep understanding of what’s... Continue reading
Posted Feb 14, 2013 at Be Relevant! Email Marketing Blog
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Thanks Ken! I got the number from MarketingSherpa's Email Marketing Benchmark Report, and I'm glad to see that marketers have started to see the value of triggered campaigns
Commented Feb 13, 2013 on Video: Tamara Gielen on Email Trends for 2013 at Be Relevant! Email Marketing Blog
Video: Tamara Gielen on Email Trends for 2013
I was invited to be the keynote speaker at the German Email Expo in Frankfurt last week. Here's a video of an interview in which I talk about trends for 2013. Check it out: I just wish they had cut out the last few seconds ;-)
Recommended Reading 02/13/2013
Facebook Puts A Price On Permission "The program, which is in beta, allows individuals to pay $1 to send someone outside of their network a message and have it land in the recipient's inbox instead of the junk-collecting black hole-like “Other” folder." tags: facebook tg tw Posted from Diigo. The... Continue reading
Posted Feb 13, 2013 at Be Relevant! Email Marketing Blog
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Video: Tamara Gielen on Email Trends for 2013
I was invited to be the keynote speaker at the German Email Expo in Frankfurt last week. Here's a video of an interview in which I talk about trends for 2013. Check it out: I just wish they had cut out the last few seconds ;-) Continue reading
Posted Feb 12, 2013 at Be Relevant! Email Marketing Blog
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3 Startup Mistakes to Avoid in Email Marketing
A new business is born every 5 seconds in the U.S. according to the Startup Ecosytem Report 2012 by Startup Genome. Of them, 45% last only 6 months before closing their doors, and only 1 in 12 businesses succeed and stay in the market. Why is this figure so high?... Continue reading
Posted Feb 12, 2013 at Be Relevant! Email Marketing Blog
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