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Tamara Gielen
Meerhout, Belgium
Email Marketing and eCRM Consultant, Trainer & Coach
Recent Activity
Dave Hendricks posted an interesting article on ClickZ titled "Owned Data, Paid Succes", in which he talks about the risks associated with using data gathering via social sign-in on your website. From the article: Bringing owned data into paid media channels - sometimes referred to as data-onboarding - will revolutionize... Continue reading
Posted Aug 13, 2014 at BE RELEVANT
Gmail is making email marketers sweat again. In the last 12 months alone, the introduction of Tabs caused all-out panic, image caching recalibrated open rate baselines, and grid view caused rendering concerns. Now Gmail is following up with a partial rollout in March of a highly visible native unsubscribe link... Continue reading
Reblogged Aug 8, 2014 at BE RELEVANT
A couple of articles I enjoyed reading recently: Email Benchmarks: Highest Open Rate in Years – Again! 39 Resources for Understanding the Science & Psychology Behind Great Marketing Email as a discovery tool? Try it, you'll like it! Landing Page Strategies that Serve Up Delicious Results What is marketing automation... Continue reading
Posted Aug 8, 2014 at BE RELEVANT
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I got an email from the folks over at Moosend this morning with some interesting and fun email marketing stats they pulled from their system and I thought you might find them interesting as well :-) Continue reading
Posted Aug 7, 2014 at BE RELEVANT
Yesterday I did a presentation on Data, Insights & Automation - the Holy Trinity of Effective Online Communications at the Conversion Day conference in Brussels. You can view a short snapshot of the presentation below. Next Tuesday (May 13, 2014) I'm doing a much broader presentation on the same topic... Continue reading
Posted May 9, 2014 at BE RELEVANT
Here's some recommended reading for you: Personalisation: where to start and what's to come Email segmentation and targeting options Call-to-Action Button Copy: How to reduce clickthrough rate by 26% 5 Examples of Using Special Characters from 100 Inspiring Subject Lines What I’ve Learned from 100 Responsive Emails Email Design Toolkit... Continue reading
Posted Apr 29, 2014 at BE RELEVANT
I remember we were discussing bringing the Email Insider Summit over to Europe already 5 years ago and now it's finally happening! I'm so excited!! As usual, the Email Insider Summit has a VIP program and they've asked me to be the EU contact person for this. Insider Summits are... Continue reading
Posted Apr 29, 2014 at BE RELEVANT
Here's a great 2-minute video that explains the anatomy of the perfect email design by the folks at Lyris. Have you seen (or created) other short educational videos on email marketing? Send me the link and I'll feature them on this blog. Continue reading
Posted Apr 17, 2014 at BE RELEVANT
We've got a bunch of really good stuff scheduled for you! Here's an overview of our upcoming FREE webinars: 3 keys to improving your customers checkout experience Email Profits Down? How to Analyze Why and Fix The Problem 3 steps to recovering your abandoned carts and generate increased revenue Continue reading
Posted Mar 3, 2014 at BE RELEVANT
At the Email Evolution Conference in Miami, Kath and I learned that video is a great way to engage an audience - and when featured in an email, they tend to get a lot of clicks! I'm a big fan of animated videos, that's why I invited guest author Manroop... Continue reading
Posted Feb 12, 2014 at BE RELEVANT
Kath and Tamara are planning a couple of live events as well as an online email marketing course in the next couple of weeks. So if you want to learn about email marketing, now is your chance! 5 keys to increase your email marketing conversions London, 19th February Advanced Email... Continue reading
Posted Feb 10, 2014 at BE RELEVANT
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by Liga Bizune, Mailigen The day of love rapidly approaches, and for marketers it’s time to think about a perfect Valentine’s Day email campaign. Follow our tips to develop a smart strategy, build an eye-catching design, create relevant content and make subscribers fall in love with you and your brand.... Continue reading
Posted Feb 5, 2014 at BE RELEVANT
We are organizing a couple of training courses, seminars and master classes on various email marketing topics in the next 3 months: In London: January 30th: Email Marketing Masterclass In Antwerp, Belgium: 16 januari: E-mailmarketing en psychologie: hoe zet je lezers aan tot actie? 30 januari: 5 redenen waarom je... Continue reading
Posted Dec 17, 2013 at BE RELEVANT
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An email marketing campaign for the Christmas period is on every marketer’s to-do list, I’m sure. However, there are always numerous questions that arise in one’s mind. What should I send and when? Should I offer something and how do I best engage? Let me guide you with 3x3 tips... Continue reading
Posted Dec 17, 2013 at BE RELEVANT
Does CTA length affect CTRs? tags: tw tg design cta testing Spamhaus Provides First Batch of Answers "Several weeks ago, Steve Linford, chief executive of anti-spam organization Spamhaus agreed to take questions from marketers through the Magill Report. Marketers responded with more than 50 questions. This week, Linford provided answers... Continue reading
Posted Nov 6, 2013 at BE RELEVANT
Does CTA length affect CTRs? tags: tw tg design cta testing Spamhaus Provides First Batch of Answers "Several weeks ago, Steve Linford, chief executive of anti-spam organization Spamhaus agreed to take questions from marketers through the Magill Report. Marketers responded with more than 50 questions. This week, Linford provided answers... Continue reading
Posted Nov 5, 2013 at BE RELEVANT
Having a specific person in mind that represents a segment of our target audience, makes it easier for us to find the right tone, copy and even offer for an email campaign we're working on. Do you want to learn how this works and how you can create your own... Continue reading
Posted Oct 29, 2013 at BE RELEVANT
Message Systems launched a cool new tool recently, called The Validator. It's a free web application that enables email senders to test the deliverability quality and authentication settings of their messages prior to sending. It does this by flagging and identifying issues or failures for the major email authentication and... Continue reading
Posted Oct 9, 2013 at BE RELEVANT
I have the pleasure to invite you to the International Digital Marketing Summit, an online conference organised by Kath Pay and myself. Tuesday, 8 October 2013 @ your desk - no registration fee REGISTER NOW: http://events.plantoengage.com/digital-summit.html On the agenda: From search to conversion - 7 keys to a successful customer... Continue reading
Posted Oct 1, 2013 at BE RELEVANT
How could I have missed this book when it came out? I just got my hands on a copy of Hillstrom's Email Marketing Excellence and at 72 pages, it's the greatest little email marketing book out there. Seriously. You should read it. Now! As Kevin says himself on his blog:... Continue reading
Posted Aug 12, 2013 at BE RELEVANT
Upcoming webinars: August 29, 2013: The Future of Email Marketing - 5 Trends to Anticipate FREE webinar with David Daniels & Chris Marriott of The Relevancy Group Upcoming training courses & workshops: Sep 9, 2013: Email Marketing Masterclass, London Sep 10, 2013: Email Marketing Kickstarter Course, London Oct 28, 2013:... Continue reading
Posted Aug 8, 2013 at BE RELEVANT
Adestra recently published their 2013 Subject Line Analysis Report that presents the key findings of their latest research - a survey of over 2.2 billion emails, from over 90,000 campaigns, to identify keyword trends in subject lines (covering the words and phrases that get recipients to open emails OR are... Continue reading
Posted Aug 8, 2013 at BE RELEVANT
Okay, so this has been around for a while, but for those of you who haven't seen it yet - it's pretty confrontational - and funny :-) There is also one on landing page optimization and one on site search - they're pretty hilarious, so make sure to watch them. Continue reading
Posted Aug 8, 2013 at BE RELEVANT
by Steve Henderson If you hadn’t noticed, domestic and international data protection laws are changing, consumers are getting greater protection and some of the proposals are causing concern in some industries. The European Commission’s draft proposals for modernisation of the 1995 data protection rules are designed to improve trust between... Continue reading
Posted Jul 24, 2013 at BE RELEVANT
Next Thursday, Kath and I are hosting the 3rd edition of the International Email Marketing Summit and we've got some amazing speakers and topics ligned up for you: Dela Quist: Why finding a balance between inspiration and perspiration is key toi success Simms Jenkins: The New Inbox: Email Success Strategies... Continue reading
Posted Jun 14, 2013 at BE RELEVANT