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Tbdenney
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Scott, great article. Marketing technologists are becoming ever important, and the ones that embrace the technology wholeheartedly (Marketing geeks!) are going to be the major influencers within marketing departments in the future. Many marketers have limited support from IT to support these complex systems and integrations so they must dive in head-first. Those that do not learn to embrace the technologies and make things happen themselves will be left behind. Baxter
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Dec 20, 2011