A recent article by Adage noted that marketers could care less whether its a digital or a tradition shop that takes the lead on a marketing campaign, so long as they figure out how to orchestrate campaigns consistently and collaboratively. "It's more about who's prepared to do the job well,... Continue reading

The premise; Can we all get a better deal by making purchases together? How it works, An extra attractive deal from a merchant is made public online by the deal aggregator A prequalified number of people need to partake together to make the deal valid The deal goes through if... Continue reading

"Make sure whomever is doing the teaching is a good teacher and not just a 'digital expert'. Presenting a PowerPoint with the latest buzzwords and trendy technology may be interesting, but it does not constitute a training program."- Jason Kuperman Link to full article here Copyright under Creative Commons license.... Continue reading

There were five frogs on a tree. One decided to jump. How many frogs were left on the tree? Copyright under Creative Commons license. All images and videos used remain the sole rights of their respective owners Continue reading

This is Twitter's reason for doing it, Believe me, when your name is Biz and you're a co-founder of Twitter, it also means putting yourself at the mercy of folks like Stephen Colbert who hit home runs with lines like, "So, I assume that 'Biz' in 'Biz Stone' does not... Continue reading

Eric Schmidt, CEO of Google, has recently confirmed that Google will develop its own tablet version of iPad that will run exclusively on its Android operating system. Read the full article from the New York Times here Copyright under Creative Commons license. All images and videos used remain the sole... Continue reading

The reason? 1. Mobile ad banners that are carried on apps can be highly disruptive 2. When clicked, they yank the user out of the app and into a website 3. The user finds it hard to get back to the originating app again 4. Users become reluctant to click... Continue reading

With the cataclysmic boom in the popularity of all things social, a simple cover title change of Dale Carnegie's immortal self-improvement book to 'How to win FANS and influence people' certainly seems to ring of ka-ching. At least, that's what the video below would suggest; Copyright under Creative Commons license.... Continue reading

Do you curate content?.. .. or ripple it? Share the love. Copyright under Creative Commons license. Continue reading

Do you generally think this way?.. .. or this? To a man with a hammer, everything looks like a nail - Mark Twain Copyright under Creative Commons license. Continue reading

A music parody on the way we were, archived here on our recently relaunched MediaBlog.com for prosperity; Copyright under Creative Commons license. All images and videos used remain the sole right of their respective owners Continue reading

There you go.. Copyright under Creative Commons license. All images used remain the sole right of their respective owners Continue reading

Thinking of taking your Social Marketing efforts into hyperdrive? Here's a list of ten leading-edge service providers to help you get a good feel of what the best have to offer: 1. Buzzlogic 2. Buzzmetrics 3. Biz360 4. Infegy 5. Radian6 6. Sentiment Metrics 7. Socialtalk 8.Spredffast 9. Synthesio 10.... Continue reading

A brilliant compilation by Tim Williams from Ignition Consulting Group that sums it all up; Agency 2.5 View more presentations from Ignition Consulting Group. Continue reading

April 3rd 2010, 300,000 iPads are sold in the US within 24 hours. The magic of Apple begins again.. Below are 10, tongue-in-cheek projections on how I believe the entry of iPad will reshape our conventional view of media and the people who create and consume it in the years... Continue reading

In-field learnings gleaned from extensive dealings under different marketing scenarios are perhaps one of the most valuable but underated value propositions any agency can provide their clients. But these learnings are never just about what worked as typified in normal case studies and award submissions. In reality, the 'what didn't... Continue reading

Web 4.0? Copyright under Creative Commons license. All images and videos used remain the sole right of their respective owners Continue reading

1. Leadership & Development (L&D) managers Develops processes and media-neutral performance frameworks to facilitate and improve cross-functional marketing channel effectiveness 2. Project Managers Ensures on-schedule and on-budget cross-platform activation 3. Experience Designers Plans and optimizes the conversation flow and investmest productivity of end-to-end customer channel engagement 4. Content managers Organizes... Continue reading

1. Pay-for-performance "We don't have control over too many things that can screw our downstream KPIs, and that's just shooting ourselves in the foot" 2. Integrated analytics "Urgh, this Tower of Babel is just too messy to manage" 3. Acting with the agility of a startup "Why fix something that... Continue reading

Think of everything you see, hear, taste, smell and touch as a media channel Trash the jargon, express your strategy in clear everyday words Make interactivity and 1-2-1 communications the bullseye for all strategies Understand your competitors' strategy better than you understand your own Develop an eagle eye for ever... Continue reading

Imagine if Steve Jobs were to write the 10 Commandments today; 1, You shall have no other mobile devices before iPhone and iPad 2. You shall not make for yourself a carved image of Eric Schmidt 3. You shall not take the name of i this and i that in... Continue reading