Pete Excellent summary. Just to answer your implied question, I have no inside information from the church. I write from publicly available information almost all the time. Where I do get 'inside' information, it is because I ask the relevant press office for information and they tell me. In these circumstances, I clearly state that this is where I got the information from. Every now and then someone emails me with a tip off with information on something or other. So far, I don't think I've ever posted this without first confirming things with the relevant press office.

A few thoughts on content - happy to revise once Pete expands: 1. Singularity of Personality :: I am one person although I may express myself in different ways in different contexts. How could one be anything else - this is a statement of fact, not a principle for operating. If someone attempts to be different personalities in different places, they will soon come unstuck. 2. Humanising digital relationships :: Humanise the relationship between the person who creates content and the person who consumes that content. Fair Trade link between consumers and producers. This is the start of the problem. In social networking there is not a 'creator of content' and a 'consumer' - we all share our own thoughts and views and engage with others. 3. Conscientization :: people need to understand the power dynamics within that production/consumption process - the need to look at equality and co-operation rather than abusive power dynamics That really is not a word! Andrew has talked about this 'power dynamic' before, but for me new media and social networking breaks down those power relationships. Anyone has the power to create something worth reading (my blog being an example). The power to do this is no longer restricted to those with the money to spend on developing flashy websites, or hiring PR agencies - just get a free blog, free facebook account and free twitter account - off you go. 4. Authority and Openness :: everything should be traceable to the real you! Be clear and authentic and let people check you! Andrew rejects the idea of pseudonimity online. In his online church he uses a pseudonym but easily trackable back to the real person. Here we differ slightly. I am traceable back to me very easily - all my online contributions are clearly mine, and you can get hold of me via twitter, facebook and my email address is on the blog. Pen names are nothing new. What is destructive is a truly anonymous comment which is personal, offensive, etc. There is nothing wrong with a consistently held pseudonymous identity. 5. Digital Justice :: making sure that access does not depend on wealth - digital apartheid? A preferential option for the digitally poor. Is this the age old concern of the digital dinosaur - that poor people don't have access to the internet? I hope not. I don't know what 'digitally poor' means. Look forward to Pete's notes on this. 6. Mission and Service :: Global village connected by digitisation - what does it mean to do mission/to serve in a hyperconnected planet. The same as it always has. We have to get stuck in. 7. Embodiment :: the priority of embodiment. No idea what this means.

Good grief. Here are a few that Mouse would put in place of some of these: 1. Beware of hypercomplexification of words - making up long words to try to express what could be better explained in a simple sentence 2. Radical persona-authentification of online identity - just be yourself 3. Avoid intellectudisembodiment - overanalysing twitter Does anyone really think about social media in terms of power relationships, authority and social apartheid? I know this was a bit of an academic context, but really. I can't help thinking that Andrew Graystone, with his big media background, isn't the best person to develop principles for social media use. The best use of social media is simple. People talk to other people. Ideally with something interesting to say. If it was any more complicated that than, then it wouldn't be so popular.

Don't agree on this one. Rowan invited IDS to write an article for this edition of the New Statesman, and explicitly praised his approach in the leader article you're talking about. Where he has a problem is in being horribly mis-reported in the media this morning, largely at the instigation of the Daily Telegraph, who are desperate to make Rowan Williams look like a lefty loony to discredit the fair comment he makes. What Rowan actually argued for in the article was for a better articulation of direction and strategy. In the whole leader he never once said he disagreed with a single government policy. But then again, you'd have to actually read it to find that out.

Pete This is great news. Is it a first nationally, or just for Sheffield?

Pete We are working to include laity. Hopefully will come later in the year. We currently don't plan to expand to communion partners (although you know Mouse's view that he would prefer full union as soon as possible with the Methodist Church!).

Now seen the Treasury and IFS analysis, so have done a piece on my blog - will appear tomorrow!

Pete Really interesting stuff. I saw you on BBC News 24 (think that's where it was) - do you have a link to an online version? Mouse

Pete I did plug PRAYNOW as well, at the end of the post. Would be interested to hear how you get on with it - please do let us know. Mouse

Pete Just to be a little pedantic, I'm @thechurchmouse. @churchmouse is someone else, I understand.