Steve Wright of Arcade Brand Strategies started his session by saying: A bunch of cheap balloons is better than one big expensive balloon. He began telling us the story of how the city of Banff found their mascot and how an unsuspecting couple stumbled upon a new and innovative way to market Ba...

It all began just a little more than 11-years ago. And, it was born out of what I saw as a need. Many of my fellow tourism colleagues and industry friends were struggling with this new medium called the internet. The struggles were centered around marketing and how these things called web site...