This is Theresa Quintanilla's Typepad Profile.
Join Typepad and start following Theresa Quintanilla's activity
Join Now!
Already a member? Sign In
Theresa Quintanilla
Houston, TX
Founder at
Interests: CRM, customer relationship management, marketing, loyalty, innovation, business books, houston's image, blogging, new york, marketing trends
Recent Activity
Toggle Commented May 13, 2017 on Just in time for my birthday . . . at Watermark
1 reply
Just as customer experience allows us to move beyond price competition to capture customers, loyalty innovations are growing our mind share. Hospitality Net: Hospitality, Meet the Digital Age, 2017-May by Marc Berman Hospitality loyalty doesn't have to limit itself purely to the transaction step of the travel plan. A traveler's... Continue reading
Reblogged May 8, 2017 at Steady CRM
One of the big advantages of a sophisticated loyalty program is the opportunity to find out what your customers are dreaming about. Experiential Rewards: How Kohl's, Neiman Marcus and Marriott Set a New Bar, 2017-Apr-28 by Bryan Pearson The best retail customer experiences are designed to fulfill consumer expectations.... Continue reading
Posted May 1, 2017 at Steady CRM
When people inside a company are kind to each other, they will be kind to the customers. Harvard Business Review: Trust Your Employees, Not Your Rule Book, 2017-Apr-20 by Bill Taylor (new book, Simply Brilliant) The entirety of the Nordstrom Employee Handbook fits on a single 5×8 card and involves exactly one rule. Here is Rule #1: “Use best judgment in all situations. There will be no additional rules.” No wonder Nordstrom’s image and brand is built on heroic stories of above-and-beyond service and problem solving. Sometimes those stories even involve the airlines. In one case, an employee discovered that... Continue reading
Posted Apr 29, 2017 at QViews
When we decide how we want to compete, we have to look at how we're going to fit into the market, both from our customers' point of view, as well as from our internal capabilities. Harvard Business Review: Strategic Choices Need to Be Made Simultaneously, Not Sequentially, 2017-Apr-3 by Roger L. Martin The only productive, intelligent way to generate possibilities for strategy choice is to consider matched pairs of Where to Play and How to Win choices. Generate a variety of pairs and then ask about each: Can it be linked to an inspiring, attractive Winning Aspiration? Do we currently... Continue reading
Posted Apr 28, 2017 at QViews
95% of Americans were in Walmart last year, and 89% in McDonald's. Walgreens and Dollar Tree were experienced by over 70%, and Home Depot by 68%. When we look to understand consumer expectations, we should all have direct experience of those retailers as well. We can't project our buying experiences... Continue reading
Posted Apr 27, 2017 at Steady CRM
Most of us don't mind when an online store offers us a discount to buy before a deadline. We get that they know we may drift away and forget them. But ever-changing prices erode our confidence that we can find a fair deal. Jerry Useem has a great article about... Continue reading
Posted Apr 26, 2017 at Steady CRM
As I've mentioned before, I have some serious issues with the way Jeff Bezos manages Amazon. I believe he's too ready to sacrifice his employees and his values to his ambitions. Nevertheless, he's successful because he's committed to his customers, and there is much we can learn from him. We... Continue reading
Reblogged Apr 24, 2017 at Steady CRM
Two trends are coming at CRM from different directions. Many small businesses are integrating extensions into Gmail that turn it into a CRM. From the other direction, Facebook, LinkedIn, etc. are refusing to allow their products to integrate with CRM's forcing people to link out of the CRM to engage... Continue reading
Posted Apr 21, 2017 at Steady CRM
We can't let our competition pressure us into offering loyalty programs that simply drive down our prices. We have to analyze our best customer and figure out ways to strengthen the relationship. Or we've just instituted a discount program that will be hard to kill. Bain & Company: Turning Rewards... Continue reading
Reblogged Apr 19, 2017 at Steady CRM
Speaking as a parent of young adult children who has to text them to get them to check their email, I was surprised to see Everlane going back to email in some of their customer communications. However, even if email isn't top of mind for consumers anymore, it IS an... Continue reading
Posted Apr 17, 2017 at Steady CRM
I was really surprised when Quartz published an article shaming loyal United customers for defending the airline. That's bleed-over from partisan politics in my opinion. Everyone needs to stop vilifying people on the other side of an issue. A more thoughtful analysis of the incidence as an example of 'privilege'... Continue reading
Posted Apr 12, 2017 at Steady CRM
We have to wait and see if it's executed correctly, but adding Turnstyle's customer-tracking capabilities to the Yelp ecosystem could be a game-changer for retail/restaurant loyalty programs. It alleviates a TON of data collection bottlenecks. We'll also have to see if customers object to the loss of privacy. Myself, as... Continue reading
Posted Apr 10, 2017 at Steady CRM
Why aren't the benefits of better compensation common knowledge among business owners? Harvard Business Review: Inequality isn't just due to market forces, 2017-Mar-30 by Adam Cobb For example, Costco has long been recognized as a “high road” employer that pays above market wages, offers good benefits, and provides workers opportunities for advancement. Despite these significant labor investments, from 2007 to the end of 2016, Costco’s stock price increased over 200%, far outpacing the overall growth of the S&P 500 (58%) and that of competitors like Walmart (45%) and Target (26%), which is known to pay workers low wages and offer... Continue reading
Posted Apr 5, 2017 at QViews
In developing a system of 'steady crm,' we start by defining the ideal relationship with our customers. We define what loyal behavior means for us and for them. Using non-standard language can be extremely helpful. By defining customers as guests and employees as cast members, Disney establishes expectations for both.... Continue reading
Reblogged Apr 3, 2017 at Steady CRM
I've spent my last dime with Amazon (they would take it if they could get it). I just used up a gift card, and future gift cards will be given away to someone desperate. I'm considering giving up on Facebook, but I think I'll just do my best to avoid letting them make any money. (Also my policy toward any media owned by Rupert Murdoch.) Divorcing Google will be the most difficult. They've insinuated themselves into the infrastructure of my business. But I will start using search engines like DuckDuckGo. I'm not giving up Apple products, but I will not... Continue reading
Reblogged Mar 31, 2017 at QViews
Loyalty programs continue to increase in complexity and major brands add more angles to capture the diverse interests of customers. And there's a lot of copycatting, too. Travel Weekly: Marriott plans massive expansion of select-service brands, 2017-Mar-27 by Danny King The PlacePass investment represents a point of departure for Marriott.... Continue reading
Reblogged Mar 29, 2017 at Steady CRM
I tend to think that organizations won't change unless forced, but 'org designer' Kathryn Maloney reminds us that's actually not true. Managing and leading are more about steering change that instigating it. Another striking thought below: living systems (including organizations) naturally differentiate themselves. What if that need to differentiate drives a lot of change that seems useless? The Ready: Change as a Force of Nature, 2017-Feb-27 by Kathryn Maloney Where change management may apply change to or attempt to manage change within a system, org designers are focused on unlocking capacity and potential within a system. We aim to leverage... Continue reading
Posted Mar 28, 2017 at QViews
Advertising is not the answer to everything. Starting with influencers will help build a better story over the long term. Mediapost: For New Running Shoe, Reebok Steps Up Its Influencer Game, 2017-Mar-6 by Sarah Mahoney Reebok is tiptoeing back into the elite running market with the launch of its new... Continue reading
Reblogged Mar 27, 2017 at Steady CRM
Installing a CRM can be a wrenching experience for any established business, but it's especially challenging for a retail business with a big diverse breadth of products, such as a grocery or department store. One of the reasons is that 'category management' or deciding what items to stock keeps getting... Continue reading
Reblogged Mar 21, 2017 at Steady CRM
I recently subscribed to Fry's daily deals email because I want to track down a few unusual items. I could find them at Amazon but I agree with the Fry's customer quoted below. When it comes to unusual items, being able to handle them before you buy can be very... Continue reading
Reblogged Mar 14, 2017 at Steady CRM
We seem to have a growing awareness that unbridled growth is not healthy. Signal v. Noise: Exponential growth devours and corrupts, 2017-Feb-27 by David H. Hansson As Douglas Rushkoff says, we need a new operating system for startups. The current one will keep producing the same extractive and monopolistic empires we’ve gotten so far. No, what we need is a new crop of companies that are institutionally comfortable with leaving money on the table. Leaving growth on the table. Leaving some conveniences and some progress on the board, in order to lead the world into a better direction. The solution... Continue reading
Posted Mar 10, 2017 at QViews
J.C. Penney appears to be turning the corner back into viability by focusing on a specific customer and being willing to remake themselves for her. Loyalty to the customer has to preceded loyalty from the customer. Loyalty360: J.C. Penney seeks dramatic turnaround in brand loyalty, 2017-Mar-2 by Jim Tierney CEO... Continue reading
Posted Mar 9, 2017 at Steady CRM
The fact that polling is broken and easy answers are so infernally popular has me looking for ways to improve decision making. Maybe this will help... Nature: A solution to the single-question crowd wisdom problem, 2017-Jan-26, by Drazen Prelec, H. Sebastian Seung, and John McCoy Here we propose the following alternative to a democratic vote: select the answer that is more popular than people predict. We show that this principle yields the best answer under reasonable assumptions about voter behaviour, while the standard ‘most popular’ or ‘most confident’ principles fail under exactly those same assumptions. Like traditional voting, the principle... Continue reading
Reblogged Mar 4, 2017 at QViews
The internet is all a buzz about this article that says social media doesn't work to find new customers. If we read far enough, we'll learn that it works very, very well for improving customer loyalty. We should make it easy for our customers to become closer through their preferred... Continue reading
Posted Mar 3, 2017 at Steady CRM