This is Theresa Quintanilla's Typepad Profile.
Join Typepad and start following Theresa Quintanilla's activity
Join Now!
Already a member? Sign In
Theresa Quintanilla
Houston, TX
Marketing Manager at MosquitoZone Corporation
Interests: marketing, loyalty, innovation, business books, houston's image, blogging, new york, marketing trends
Recent Activity
Marketing data, big or small, exists to serve the people who use it. When owners, managers and sales people use the data correctly, transactions are profitable for everyone. In the beginning, the amount of data is small and easy to remember. But just the least little bit of success will cause the data to overflow. It's at that point you have to decide whether or not you want to market systematically. At that point data has to be organized and used. The longer you wait, the more unpredictable your profitability. Customer-Centric Growth: Big Picture Before Big Data, 2014-Mar-17 by Steven... Continue reading
Reblogged 2 days ago at QViews
No amount of data analysis can replace understanding how your product or service functions in the lives of your customers. Measure and listen and then leverage your understanding to make your customers' lives better. Marketwatch WSJ archives: 'Thick Data' lessons from stoma bags and Lego bricks, 2014-Mar-23 by Christian Madsbjerg and Mikkel B. Rasmussen In fact, companies that rely too much on the numbers, graphs and factoids of Big Data risk insulating themselves from the rich, qualitative reality of their customers’ everyday lives. They can lose the ability to imagine and intuit how the world — and their own businesses... Continue reading
Reblogged 3 days ago at QViews
As a person who's never been in love with practice, I'm beginning late in life to understand its power. Repetitions strengthen muscles and memory. The patterns feed the mind. Superstitions are efforts of the mind to find patterns where none exist, although many athletes put them to work as cues to fall into a desired behavior. As we work to improve the quality of life, we have to focus on our patterns. Do you have the patterns you need and desire? Aeon magazine: Why we love repetition in music, 2014 by Elizabeth Hellmuth Margulis ...‘musicalisation’ shifts your attention from the... Continue reading
Reblogged 5 days ago at QViews
Looking for a job is not about working on a resume or searching job listings. It's about assigning work for yourself. Ask The Headhunter: 2 Big Time Sucks: Resume and Slowpoke Employers, 2014 by Nick Corcodilos What’s the problem (or the opportunity) the manager faces? What are the possible solutions? What resources will you need to achieve it? What’s your short-term and long-term plan for doing the work? What are the obstacles? What’s the payoff to the employer and to you? What questions do you need answers to? Continue reading
Reblogged Apr 7, 2014 at QViews
Many people are promoted for the ability to "make things happen," and many people start successful businesses because they know how to accomplish wonderful things. Unfortunately, execution is different than both management and leadership. When these "executives" manage other people, they hold them back. When we are managers we must stop doing and start helping other people. HBR Blogs: Why Good Managers Are So Rare, 2014-Mar-13 by Randall Beck and James Harter If great managers seem scarce, it’s because the talent required to be one is rare. Gallup finds that great managers have the following talents: They motivate every single... Continue reading
Reblogged Apr 4, 2014 at QViews
The purchase of Oculus Rift did not arrouse my curiosity, but when Dave Pell of NextDraft pointed to a story by Lev Grossman... I figured out why Zuckerberg got so excited. And I must admit, it's pretty exciting! Any technology that helps people do things, as opposed to doing things to them--that's worth understanding. The Virtual Genius of Oculus Rift, 2014-Mar-26 by Lev Grossman Iribe says “It’s kind of like the beginning of film. It’s going to take this whole new set of mechanics and engineering to master it. We have no idea what really works in VR. People... Continue reading
Reblogged Mar 30, 2014 at QViews
Daily Candy was the email newsletter that opened my eyes to the medium. I read it nearly every day from the moment it was discovered, even though it gradually become less joyous. The idea that reading an email could be a lovely adventure blew my mind open, and the original Daily Candy is still the standard to which I compare my own work. NBCUniversal is shutting down the newsletter, moth-balling the web site, and discharging the staff (although they are welcome to apply to other positions in the company). The official reason is that, as a business, Daily Candy was... Continue reading
Posted Mar 29, 2014 at QViews
Sharing links in social media has become one of the most sought-after behavoirs by marketers. Certainly, it can increase your exposure, but does it really establish a sustainable market for your news, products or services? It's becoming increasingly clear that people share links to make themselves look good or to become popular. So think before you promote that link! What You Think You Know About the Web Is Wrong, 2014-Mar-19 by Tony Haile A widespread assumption is that the more content is liked or shared, the more engaging it must be, the more willing people are to devote their... Continue reading
Reblogged Mar 27, 2014 at QViews
Valeria Maltoni recently made a very good point about using social media to demonstrate our creativity or cleverness as opposed to opening up the opportunity for our followers to grow and shine. She also points out this approach requires depth, not breadth. What occurs to me is you stick to a certain topic over a period of time that works well for that social platform and encourage people to share what they know. Have you ever tried this approach? Conversation Agent: Learning by Example, 2014-Feb-26 by Valeria Maltoni Those who fail in social, do so because they fail to see... Continue reading
Reblogged Mar 17, 2014 at QViews
Seeing our business from the customers point of view is always difficult. I've always thought of myself as an outlier because, for me, any travel is a desirable adventure and instead of something I've had before, I usually want something new and unique to the place I'm going. I can understand that others want to find something familiar and reassuring. But now the entire market is shifting my way. Travelers have better tools that eliminate much of the uncertainty and most of the unpleasant surprises. My point of view is not so unusual any more, but I wouldn't know that... Continue reading
Reblogged Mar 10, 2014 at QViews
All this free social media is so hard to maintain. NY Times: The Plus in Google is Mostly for Google, 2014 The value of Plus has only increased in the last year, as search advertising, Google’s main source of profits, has slowed. At the same time, advertising based on the kind of information gleaned from what people talk about, do and share online, rather than simply what they search for, has become more important.... The company has also pushed brands to join Plus, offering a powerful incentive in exchange — prime placement on the right-hand side of search results, with... Continue reading
Reblogged Mar 6, 2014 at QViews
Not that you can tell, but I've been trying to incorporate more story-telling techniques into my writing. I understand why it's valuable, but I'm having a great deal of trouble changing my habits and establishing a new process. That's way I appreciate this advice from Cory Doctorow. Now if I could make this into a story... Locus Online Perspectives: Cheap Writing Tricks, 2014-Jan-2 by Cory Doctorow So my favorite, foolproof way to start a story is with a person in a place with a problem, preferably in the first sentence. A named person in a defined setting is a signal... Continue reading
Reblogged Feb 26, 2014 at QViews
I was introduced to Nonzero by Matthew Wettergreen and this quote from Kevin Kelly reminds me of my own progressive mindset. We should never feel threatened by the new. We should be ready to manage our new problems with better tools. Edge: The Technium, 2014-Feb-3 by Kevin Kelly I call myself a protopian, not a utopian. I believe in progress in an incremental way where every year it's better than the year before but not by very much—just a micro amount. I don't believe in utopia where there's any kind of a world without problems brought on by technology. Every... Continue reading
Reblogged Feb 24, 2014 at QViews
As advertising evolves, the cost of media space is dropping, the cost of production is dropping, but the cost of managing is going up. Without a strong plan and the project management skills of a content strategist, companies are finding it increasingly difficult to gain the attention of their target audiences. Blogging is cheap but traffic is expensive. eConsultancy: Is This the Age of the Content Strategist?, 2014-Feb-5 by Neil Perkin There were a number of factors cited by respondents behind this shift including: The growth in the importance of content, and content marketing, to businesses of many types, and... Continue reading
Reblogged Feb 20, 2014 at QViews
I'm not saying there aren't pitfalls in using social media, but if more people looked at it as a game where they can choose their own effort level and humor the other players a little... we'd all be better off. Quartz: Why I've finally joined Facebook on Facebook's tenth anniversary, 2014-Feb-4 by Gideon Lichfield Google knows more about me than I myself do. LinkedIn and Twitter know a lot. Am I really protecting myself by keeping Facebook at bay? So I’ll protect myself the way anyone should: by being careful. I won’t share or “like” much; I’ll use Facebook mostly... Continue reading
Reblogged Feb 19, 2014 at QViews
Most press releases are the opposite of conversation. They need to be posted where they can be found. If you want to have a conversation, you can use publicity or Quora to generate a dialogue, which is much more valuable. Broadcasting of press releases is futile. In the end, press releases should not go, they should stay and be found. Quartz: Is Quora Replacing the Press Release?, 2014-Feb-5 by Max Nisen The thread on the question-and-answer site is was not orchestrated by Facebook, according to a Facebook official, but it’s exactly what corporate communications should be. It’s human, informative, and... Continue reading
Reblogged Feb 18, 2014 at QViews
As a result of my internet use, I've become very picky about the source of my news. I try to be open to new sources all the time, but I also subject them to inspection. If I can't find sufficient background on the publisher and author, I become very skeptical. If you know where your news and facts have been, you have a much better chance of noticing the bias. NY Times: Scientific Pride and Prejudice, 2014-Feb-2 by Michael Suk-Young Chwe To deal with the problem of selective use of data, the scientific community must become self-aware and realize that... Continue reading
Reblogged Feb 13, 2014 at QViews
NY Times Opinion Pages: The Age of 'Infopolitics', 2014-Jan-26 by Colin Koopman We understandably do not want to see ourselves as bits and bytes. But unless we begin conceptualizing ourselves in this way, we leave it to others to do it for us. Many government agencies and giant corporations are all too eager to continue the work of producing detailed data profiles of all of us. These profiles may be produced for varying purposes (targeting terrorists is not the same work as targeting consumers), but they all involve informational pictures of who we are — as well as who we... Continue reading
Reblogged Feb 12, 2014 at QViews
It's easy to build a web site that forces every visitor through one little chute (or funnel). Unfortunately, people arrive at your web site in all different stages of familiarity. The comScore web site is very elegant, and, in addition to About Us, offers a well-designed area called About You. ebay beats the Amazon firehose in providing a variety of paths to jump in. Slideshare beats Youtube in providing an orientation. Typepad does a nice job of letting you enter at your natural level of interest. What about your web site? Does it assume either everyone knows nothing or everyone... Continue reading
Reblogged Feb 11, 2014 at QViews
As we learned in Daniel Kahneman's Thinking, Fast and Slow, bad decisions by human beings are not just caused by greed or ignorance. With the best of intentions, people make irrational decisions. For many orchestras, performers now audition behind a screen so the selection committee can't see the applicant's gender, age or race. The selection committee knows they will find better performers that way. The data we can now collect will make it possible to avoid bias in many more instances. Applicants for jobs, degrees and grants will be able to present hard evidence of their suitability. And that will... Continue reading
Reblogged Feb 10, 2014 at QViews
Last week, I was showing someone how to use the Facebook Page I help manage for our club. Then he said "so whenever I post an announcement to our Page, then everyone who liked the page sees the post in their newsfeed." Umm, no. "Well, if they're checking their feed, they'll see it?" Umm, not necessarily. What the following article explains is the fact that, in order for Facebook updates to fight their way through the competition and become visible, some person (not an automated tool) needs to be CARING for the Facebook Page. Yes, it's like having another pet... Continue reading
Reblogged Feb 8, 2014 at QViews
Timeless advice. LinkedIn: Why PR is your best marketing tool and how to do it, 2013-Jul-22 by Vivek Wadhwa We gave PR precedence over marketing and decided we would talk about whatever the media was interested in. My employees and I might make mistakes, be misquoted, and perhaps give out too much information, but I was willing to take the chance. We would have a policy of being accessible to and totally open with the media, customers, and investors. We would let our guard down and be ourselves. Our products were really boring. We produced legacy systems modernization software. So... Continue reading
Reblogged Feb 7, 2014 at QViews
For many large companies, loyalty is just a side-effect of financing. The store or gas credit card naturally allows the company to collect transaction data and issue benefits. Coupling loyalty programs with can give companies a blind spot with regard to customers who walk into a store with their own financing. Customers may prefer to accumulate their spending bonuses with their favorite credit card. (I usually charge purchases on my Kroger-issued credit card to direct my benefits toward grocery purchases, freeing up more of my income for spontaneous discretionary spending.) GE Capital is announcing a new Integrated Multi-Tender Loyalty product... Continue reading
Reblogged Feb 6, 2014 at QViews
In an article on Mashable, Adario Strange introduced me to the word "cloud pulse." (He may have invented it.) Updating your activities in social media is not just a method for connecting or promoting yourself. In a strange way, it's a way of demonstrating that you are alive... as in, 'I have a cloud pulse.' Mashable: Why 'Her' Is the Best Movie Ever Made About the Singularity, 2014-Jan-15 by Adario Strange If you are reading this, then you are probably already a part of the cloud pulse, the invisible real-time fabric of people-powered data facilitated by social networks like Twitter... Continue reading
Reblogged Jan 31, 2014 at QViews
I've grown accustomed to 'mass misunderstanding' when it comes to email. Both business professionals and others have all sorts of unfounded and irrational beliefs about it. It's compounded by the fact that email isn't just one thing, and it doesn't stand still. It's constantly evolving and branching off. I suspect one cause of the misunderstanding is the extremely personal nature of email. Our own experience and inconveniences loom larger in our mind than all the mountains of statistics that are available. Fortunately, some of us enjoy studying the reality of this infinitely measureable form of marketing. I've recently discovered an... Continue reading
Reblogged Jan 29, 2014 at QViews