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Therran Oliphant
http://www.fairandbalancedreport.com
You will see it when you believe it
Interests: Sports, Health, Integrated Marketing Communications, Politics, Cookies, Good Debate, Indie Hip-Hop, Funny Stories, Writing, and Guns
Recent Activity
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Tim and I have felt as though we received so much benefit from the community and collaborative nature of the contestants, judges, and blog responders from Blog Off 2, that we would share some excerpts from the multiple conversations that we have engaged in, about branding and going to market with a new product, for a combined final post. The following (edited for your reading enjoyment) rhetoric outlines some of the finer points of our conversations... So You've Developed a Product, but 'Who is Your Brand'? Hi Tim, thanks for the comments. I have enjoyed your posts, specifically when it comes to the spatula product, I think at this stage of product development you should be focusing on a personality for your brand. I have some homework for you, that should help you figure out how to answer the question, "who is my brand"? Before you can take that step, analyze your competitor's offerings. If you have no direct competitors,... Continue reading
Posted Dec 11, 2009 at Community Marketing Blog
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Tim and I have felt as though we received so much benefit from the community and collaborative nature of the contestants, judges, and blog responders from Blog Off 2, that we would share some excerpts from the multiple conversations that we have engaged in, about branding and going to market with a new product, for a combined final post. The following (edited for your reading enjoyment) rhetoric outlines some of the finer points of our conversations... So You've Developed a Product, but 'Who is Your Brand'? Hi Tim, thanks for the comments. I have enjoyed your posts, specifically when it comes to the spatula product, I think at this stage of product development you should be focusing on a personality for your brand. I have some homework for you, that should help you figure out how to answer the question, "who is my brand"? Before you can take that step, analyze your competitor's offerings. If you have no direct competitors,... Continue reading
Posted Dec 10, 2009 at Community Marketing Blog
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Your business is growing and you are ready to take it to that elusive "next level," so you've selected a couple of different marketing agencies to develop plans that will extend your unique message. They have presented their Integrated Marketing Communications plans to you, both look good and you can't quite decide which one you want to go with. Although there are plenty of times in life (and business) you should go with your gut, frankly, this is not one of them. A good communications plan can differentiate your brand offering and personality to a whole new audience of potential consumers to convert. A bad one can unnecessarily sink funds into a strategy that accomplishes little, and/or confuses your target market. As a marketer, I can't think of too many business transgressions worse than confusing, or not reaching, your audience. So I've put together three must-ask questions that can illuminate the plan that gives you the best opportunity for success.... Continue reading
Posted Dec 7, 2009 at Community Marketing Blog
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LinkedIn, I don't want to be negative, so take the following comments as constructive criticism to bring out the best in you. I believe in you, LinkedIn, and one day I'm sure you'll show me you believe in yourself too. As the only large social media networking tool specifically built with B2B "linking" in mind, I am often disappointed at the lack of tools and cumbersome operating structure made available by your website. While LinkedIn improvement wouldn't be my favorite present of this holiday season, it could be a heck of a stocking stuffer because I want so much for you to realize your potential. Hopefully the following will prompt introspection leading to personal growth. I will outline three beefs (in the interest of time), I have with LinkedIn, that keep me from sharing my love with the site under, the auspices that it will motivate the site's developers. Question & Answer First, I have a serious issue with the... Continue reading
Posted Dec 4, 2009 at Community Marketing Blog
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Therran Oliphant is now following SOHH.com
Dec 3, 2009
Therran Oliphant is now following Sweetney
Dec 3, 2009
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As a marketer, you are constantly challenged with verifying the value of your efforts. Sometimes this is a simple task, by tracking communication directly to purchase behavior. Others, a deeper understanding of the social implications of your efforts must be taken into account to be able to relay the same ROI message. The latter is often the case with regard to social media forwards and retweets; this also happens to be the subject of my Blog Off II competition posts - socially relevant marketing value from social media and traditional marketing. One area some have trouble tracking ROI is in the aforementioned "twitterverse" and "blogosphere." The executives in your organization might ask, "why should we be spending our time and dollars connecting and dialoging with prospects, rather than directly messaging them with an immediate call to action"? I answer them by saying social media does have immediate impact - via retweets and forwards. How, you might ask, is this the... Continue reading
Posted Dec 2, 2009 at Community Marketing Blog
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Therran Oliphant is now following The Typepad Team
Nov 30, 2009