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tmandel
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Hmmmm, note that at www.denuo.com much of the criticized language is used in the most conventional (read... "crap") way.
Commented Jan 2, 2007 on In Plain English Please.. at Deborah Schultz
In Plain English Please..
Kudos to Rishad Tobaccowala, CEO of Denuo for challenging the OMMA marketing audience to focus on language and call it like it is. Scott Karp summarizes "One of Rishad’s best riffs [is on] getting rid of the “crap” language that we use. Please let’s talk about people and not consumer or use...
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