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Todd Copilevitz
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About Your Soon-to-Fail Business...
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Dear coffee shop owner, I watched you try to kill your business today and couldn't help myself from eavesdropping. As I sit in your mostly empty shop I couldn't help but think about what a great little location you have,... Continue reading
Posted Sep 27, 2011 at Advertising Ourselves to Death
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The Terminal Velocity of Your Message
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There's a certain weightiness of the phrase terminal velocity. It sounds so final, like the next step stop must be doom. So imagine my surprise as a teen when I learned it really means the limit of how fast something... Continue reading
Posted Aug 31, 2011 at Advertising Ourselves to Death
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Enough! Calling out the hucksters peddling social media
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There's some crazy crap happening in marketing world these days, with snake oil salesmen falling from the woodwork offering their services to companies trying to crack the social media nut. A former colleague told me her company was shelling out... Continue reading
Posted Aug 11, 2011 at Advertising Ourselves to Death
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Why Newspapers Keep Getting It Wrong
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As I spend time pondering my next career move I've had a fair amount of time to reflect on my unlikely path so far. There's no logical route that takes someone from covering breaking news on deadline three times a... Continue reading
Posted Jul 27, 2011 at Advertising Ourselves to Death
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Why Newspapers Keep Getting It Wrong
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As I spend time pondering my next career move I've had a fair amount of time to reflect on my unlikely path so far. There's no logical route that takes someone from covering breaking news on deadline three times a... Continue reading
Posted Jul 27, 2011 at Advertising Ourselves to Death
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The issue I see isn't whether or not this will make enough money for The Times, but rather the punish the reader mentality. How can you justify a pricing structure that is varied by device you use and is more expensive than the printed product? It will be a black eye for a storied institution. http://bit.ly/gfTaV7
Toggle Commented Mar 18, 2011 on The New York Times' Porous Paywall at Recovering Journalist
All the news that's fit for blackmail
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So the New York Times wants me to pay to access their content. Fair enough. The truth is I value their content highly enough that it’s probably one of the few newspapers I’d open my wallet to read online. Sadly,... Continue reading
Posted Mar 18, 2011 at Advertising Ourselves to Death
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Hulu’s plan for TV domination
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Originally posted on BBDO Incite. Let's see if we can recall all the ways TV advertising was destined to fail. Remote controls will allow people to skip commercials by changing channels. The VCR make it too easy to fast forward... Continue reading
Posted Feb 7, 2011 at Advertising Ourselves to Death
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Screw FaceTime, Here Come Holograms
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Originally posted on BBDO Incite. Tell anyone that you earn a living as a digital strategist and I can guarantee one of the first questions you’ll get is, “What’s going to be the next big thing after Facebook?” I’ve tried... Continue reading
Posted Jan 4, 2011 at Advertising Ourselves to Death
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... In Which I Admit Breaking My Newspaper Addiction
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Originally posted on BBDO Incite. To quote my colleague Markham Butler, it’s all even-steven now. Television and Internet consumption that is. Forrester marked the event on Tuesday, noting that the trend is reflected in Proctor & Gamble’s decision to shift... Continue reading
Posted Dec 14, 2010 at Advertising Ourselves to Death
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Best not to creep 'em out
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(Update: As this was being posted the FTC released a proposed Online Privacy Plan that would require consumers to opt-in to all online tracking. You can download the proposal here.) Previously posted on BBDO Incite. After looking at pair of... Continue reading
Posted Dec 1, 2010 at Advertising Ourselves to Death
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The Battle For Convergence, Finally!
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Originally posted on BBDO Incite. There’s a great commercial for DirecTV these days where a pair of battling robots crash from room to room as a guy keeps shifting his attention from screen to screen. It’s a perfect metaphor for... Continue reading
Posted Nov 17, 2010 at Advertising Ourselves to Death
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Is Email a Relic of the Past?
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Originally posted on BBDO Incite. Call it a sign of the times, but we're about to embark on a debate about the future of email. If you missed it, Facebook declared email too big, too slow and too antiquated to... Continue reading
Posted Nov 15, 2010 at Advertising Ourselves to Death
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So it’s okay to hate zombies?
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Orignially posted on BBDO Incite. This zombie infestation is getting out of hand. They’re everywhere, have you noticed? Seriously, you can’t turn the corner without running into a zombie these days. They’re on TV with AMC’s new hit series The... Continue reading
Posted Nov 12, 2010 at Advertising Ourselves to Death
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Who dreams up this stuff?
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Originally posted on BBDO Incite. Walking through ad:tech in New York it’s hard not to have flashback to the Internet boom of the late 90s. There are far too many people, pushing far too many half-baked ideas. Six months from... Continue reading
Posted Nov 4, 2010 at Advertising Ourselves to Death
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Consumers, content and no fear
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Orignally posted on BBDO Incite. The semi-annual digital ad-fest known as ad:tech New York kicked off today and an old-school media maven (self-described) wasted no time in bringing everyone back down to earth. Quit talking about iPads, pay walls, apps... Continue reading
Posted Nov 4, 2010 at Advertising Ourselves to Death
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Starbucks Digital Network points the way
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Originally posted on BBDO Incite. Starting this week the wired set is getting far more than free WiFi at Starbucks, and just about every business should be paying attention. It’s called the Starbucks Digital Network and it started rolling out... Continue reading
Posted Oct 21, 2010 at Advertising Ourselves to Death
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Collateral damage or target of opportunity?
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Originally posted on BBDO Incite. There’s a nasty battle playing out along the eastern seaboard between Fox Network and Cablevision. There’s nothing new in the issues. Fox wants Cablevision to pay more for its programming. Cablevision said no. So Fox... Continue reading
Posted Oct 20, 2010 at Advertising Ourselves to Death
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Mar 15, 2010
Ok Go Leads The Rebellion
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Remember this video? The band is Ok-Go, a quirky group of guys who create odd songs and even more eclectic videos. That one was viewed more than 50 million times after being posted on YouTube, mostly embedded on other sites.... Continue reading
Posted Mar 5, 2010 at Advertising Ourselves to Death
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