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Todd Ebert
Frisco, Texas
CMO @ReachLocal, volleyball dad, chili grower, Snapple spouse & loud Longhorn fan
Recent Activity
I decided to upgrade my digital presence to a full blown Wordpress site and blog over at www.toddebert.com. So come on over and visit me there. Continue reading
Posted Jul 10, 2014 at Todd Ebert
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I'm guessing that Santa is the least of Justine Sacco's worries right now. Continue reading
Posted Dec 24, 2013 at Todd Ebert
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Clearly I'm no comedian or graphic designer but it's the thought that counts. Continue reading
Posted Dec 3, 2013 at Todd Ebert
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No surprise but I'm a blend of two types: online shopper + local connoisseur. Continue reading
Posted Dec 3, 2013 at Todd Ebert
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Nice to see a local business cut through the clutter of bad names like AAAA Plumbing from the days of competitng for the top spot on the yellow pages. This is simple and memorable branding, that also works really well for digital marketing. That said, they could've used images of bacon on the B and P to make it pop... Continue reading
Posted Nov 26, 2013 at Todd Ebert
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Well, it's that time of year again when we do annual plans. This time around I'd like to clearly lay out the mission statement for my team so our role and contribution is super clear to all stakeholders [including my team]. Toward that end, I'd like your thoughts and suggestions on my first draft. To create marketing programs, content and... Continue reading
Posted Nov 13, 2013 at Todd Ebert
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Our goal is to make marketing so useful that people not only seek it out but stick around once they visit. Toward that end I'm proud to announce our latest effort aimed at helpfing businesses solve the deplorable problem of lead leaks. What the heck are lead leaks? Essentially they are the places in your sales and marketing process where... Continue reading
Posted Nov 3, 2013 at Todd Ebert
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I guess our "Don't Leak Leads" marketing campaign is resonating with the Sale & Service team who brought it to life in their Halloween costumes. Continue reading
Posted Oct 31, 2013 at Todd Ebert
The team is finishing off a great new marketing campaign and to get some internal buzz they made this simple time lapse video. More goodness to come soon... Continue reading
Posted Sep 26, 2013 at Todd Ebert
More fun with funnels. Our best infographic yet. Make sure you aren't leaking leads at each step of the buying journey customers take to discover, contact and choose your business. See more on the ReachLocal Learning Center Continue reading
Posted Aug 28, 2013 at Todd Ebert
I couldn't resist sharing this Vine video my daughter made featuring our dog Carmel [funny what happens when we're not home during summer break]. I know that video has nothing to do with business marketing, but 1. it's cute, and 2. it reminded me that you can convey a lot in just 6 seconds of video. So why don't more... Continue reading
Posted Aug 20, 2013 at Todd Ebert
Every marketer leaks leads from their sales funnel so we created an ebook to help them plug the holes and get more customers. Continue reading
Posted Aug 16, 2013 at Todd Ebert
The team took my ebook about the new consumer buying journey and turned it into an infographic. - See more at the ReachLocal Learning Center Continue reading
Posted Jul 28, 2013 at Todd Ebert
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As you know from reading this blog, I'm a student of the consumer buying journey. Toward that end, I highly recommend this McKinsey report that provides great insights about the next wave of innovation impacting how consumers experience brands and buy. The future they paint is very near. Continue reading
Posted Jun 21, 2013 at Todd Ebert
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Check out this site courtesy of Rob Baker. Nice way to make your point Mr. or Miss designer who built it. Continue reading
Posted Jun 20, 2013 at Todd Ebert
I updated my presentation from last year -- you might say it's "new and improved" ;) Continue reading
Posted Jun 7, 2013 at Todd Ebert
As I sit here writing performance reviews for my team it begs the question of who to reward and who I should encourage to move on. That led me to this really interesting presentation by Reed Hastings of Netflx. While his approach might too agressive for most companies I really like the fact that they take their culture of performance... Continue reading
Posted Mar 22, 2013 at Todd Ebert
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This artist perfectly depicts how my life will end - yep, death by PowerPoint. Do you have PowerPointitis, the incurable disease that affects nearly 11 in every 10 marketers? [they told me there'd be no math in marketing ;) ] Answer these simple questions... Do you see slides in your dreams? Can you hold a meeting without using PowerPoint? Seriously... Continue reading
Posted Mar 2, 2013 at Todd Ebert
My team created this infographic to give an example of the consumer buying journey for a need-based service like plumbing. Even in this simple scenario you can see the complexity involved in trying to get a new customer for your business. You must continuously build your web presence with fresh content across all the places consumers go to discover and... Continue reading
Posted Feb 13, 2013 at Todd Ebert
Just the facts Jack. My team's latest infographic with the basics of advertising to reach consumers as they search, surf and socialize online. Continue reading
Posted Jan 24, 2013 at Todd Ebert
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Image from my ebook: How Consumers Buy Today: Harnessing the Buying Journey to Get More Customers. Continue reading
Posted Dec 31, 2012 at Todd Ebert
How Consumers Buy Today - Harnessing the Buying Journey to Get More Customers from Todd Ebert Continue reading
Posted Dec 31, 2012 at Todd Ebert
I've switched platforms and am now posting at toddebert.ca.st . Please go there to subscribe to all my future updates. Continue reading
Posted Jun 19, 2010 at Todd Ebert
Todd Ebert is now following The Typepad Team
Mar 15, 2010