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Toke Nygaard
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Knowing that Ground Hog was a big-name Hollywood production, it most likely went through a whole bunch of A/B testing of its own before it was released. And seeing you liked the result, we can conclude that A/B testing works just fine.
Groundhog Day, or, the Problem with A/B Testing
On a recent airplane flight, I happened to catch the movie Groundhog Day. Again. If you aren't familiar with this classic film, the premise is simple: Bill Murray, somehow, gets stuck reliving the same day over and over. It's been at least 5 years since I've seen Groundhog Day. I don't know...
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Mar 16, 2010
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