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Tom Ahern
Interests: Consultant, travel, writing
Recent Activity
Artificial Intelligence AI nO mIND dRINKSor R drinksdrugsneededforspeciesadvancementsurvival Is AI ENUF my chickens same exactly that U? Continue reading
Posted yesterday at The Little Words Mean the Most
Treating customers as fools is not profitable. They know quite well what you're doing. They're experienced. They've seen normal fundraising direct mail a dozen (make that a million) times. There is one way where everyone with a mailbox has become... Continue reading
Posted 4 days ago at The Little Words Mean the Most
Abt putting your logo twice, BIG, on the env? The donor IS the hero. Not the charity. The hero stands in front. The charity is the backdrop. The hero stands in front, taking (absorbing, thriving on) the applause. The charity... Continue reading
Posted 4 days ago at The Little Words Mean the Most
my friend and yours DONALD (Ignorant is the New Black; Rich Has ALWAYS Been Enough) TRUMP he uses the very same Cross pen I have in my hands to sign decrees and orders and guillotinings it feels heavy right dignified... Continue reading
Posted 5 days ago at The Little Words Mean the Most
You want to witness US fundraising 20 years less cynical? Study Australian fundraising. FRs speculate about "donor fatigue." NOT fatigue; BOREdom. Human brain MUST be surprised, tickled, excited, entertained, pleased, flattered> Recommend: Shorter stories, better headlines, bigger photos. In a... Continue reading
Posted 5 days ago at The Little Words Mean the Most
any more. That age, the early and middle industrialized fundraising age ... when the easy gains were, well, "easy,"[1] because everyone understood that "it's a numbers game" ... where smokestack factories churned out thundering herds of direct mail for brand... Continue reading
Posted 6 days ago at The Little Words Mean the Most
Direct mail isn't dead. But so often it's deadly boring. Here comes yet another appeal from one of "my" "favorite" charities. ("You people, all you ever do is ask for money!") It's like being asked to watch the same mediocre... Continue reading
Posted 6 days ago at The Little Words Mean the Most
The right adjective can tell a one-word story. The right adjective can tell a one-word story. ”Worthless?" The right adjective can tell a one-word story. ”Worthless?" She thought so. He thought so. Now they're both dead, part of a preventable... Continue reading
Posted 6 days ago at The Little Words Mean the Most
Over-promise. Under-deliver. THEN over-deliver. Bargaining with a DM client this AM for a deadline extension: "Jim. Your pick. Three choices. "There's the classic, 'The dog ate my direct mail.' I don't have a dog, but it's easy to imagine. You've... Continue reading
Posted 6 days ago at The Little Words Mean the Most
Try to have as few of them in government as possible Continue reading
Posted Jun 16, 2017 at The Little Words Mean the Most
science, you are surprising I like that / now possible ? easy more possible than fried eggs at breakfast once upon a time; more possible than instant coffee because we all have those machines IT'S EXPENSIVE BUT THE COFFEE'S pretty... Continue reading
Posted Jun 13, 2017 at The Little Words Mean the Most
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L-r, top to bottom: the boss, I'm guessing, lampooned as a breed of chicken; what serious money can do when repairing a roof; the place where interns and such stay; a central view; sperm, eggs, freezing, science stuff; what a... Continue reading
Posted Jun 10, 2017 at The Little Words Mean the Most
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Thank you, dear friends, Drake and Wright They tipped us off. SVP.org is open only ONE day a year. She longs for heritage pigs, he longs for a cow. She trained as an archaeologist then became an extraordinary arts administrator... Continue reading
Posted Jun 10, 2017 at The Little Words Mean the Most
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At SVF, the signage talks about "heritage breeds." Some of them arrived in the New World with the Spanish Conquistadors. And they've been forgotten. Agricultural mono-culture is the rule in the US, not diversity. One kind of chicken for eggs.... Continue reading
Posted Jun 10, 2017 at The Little Words Mean the Most
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newspaper junkies will recognize the New York Times' distinctive graphic style, with two pull quotes that clearly summarize why this breeding farm of heirloom and neglected and rare species, wandering pastures in hyper-ritzy Newport, RI, is SO important Continue reading
Posted Jun 10, 2017 at The Little Words Mean the Most
I wanted to be normal. I hoped to be normal. Yet I was abnormal right away, as far as I could tell. Maybe we all were. Just didn't know it. Didn't turn out the way society hoped. ------ I was... Continue reading
Posted Jun 8, 2017 at The Little Words Mean the Most
where I was attempting to teach the Domain Formula for lucrative print donor newsletters, "How do I convince marcomms to shrink our existing newsletter from 8 pages to 4 pages?" IN TRUTH: This is a work order, not a persuasion... Continue reading
Posted Jun 6, 2017 at The Little Words Mean the Most
Barb exclaims when she see Simone's bandages,"What happened?" "It's pirate night at the bar," Nurse Tom explains Continue reading
Posted Jun 6, 2017 at The Little Words Mean the Most