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Tomasgonsorcik
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drew, how is this any different from facebook groups, twitter lists and google wave? really struggle see the social/cultural/business value of the new network. what are your thoughts?
Commented Nov 17, 2010 on Path live now in the UK at Drew B's take on tech PR
Path live now in the UK
A few of us in the London 33 office were talking this evening about how the hottest new social network, Path, isn't yet available in the UK. Well this evening Path popped up in the UK market. It's now available to register for and use. Check @Path on Twitter for links, background and buzz. P...
I am inclined to play devil's advocate here and claim that there is nothing wrong with seeing social media as an ad channel. As long as that's where client's expectations in terms of objectives/results are. And given the nature of what elements (relevance, trust, access, newsworthiness, etc) indicate the parameters of brand success in SM, this ad campaign is not going to be the most effective media spend.. Shame.
Commented Feb 10, 2010 on When is a Social Media Strategy Not A Strategy at Digital Influence Mapping Project
When is a Social Media Strategy Not A Strategy
A self-promoting headline from the trades last week claimed a coffee brand in the UK "develops first social media strategy." Here's how they describe the "strategy:" "To target students and give the campaign an anti-corporate feeling, the brand will launch simple games on Facebook illustrated ...
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