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drew, how is this any different from facebook groups, twitter lists and google wave? really struggle see the social/cultural/business value of the new network. what are your thoughts?
Toggle Commented Nov 17, 2010 on Path live now in the UK at Drew B's take on tech PR
I am inclined to play devil's advocate here and claim that there is nothing wrong with seeing social media as an ad channel. As long as that's where client's expectations in terms of objectives/results are. And given the nature of what elements (relevance, trust, access, newsworthiness, etc) indicate the parameters of brand success in SM, this ad campaign is not going to be the most effective media spend.. Shame.
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Feb 10, 2010