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Tony Faustino
Overland Park, Kansas
Inbound Marketing Certified Professional and Author, Social Media ReInvention Blog
Interests: tennis, strategy, blogging, cycling, social media, social networking, corporate strategy, digital marketing, inbound marketing
Recent Activity
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My take and reaction to technology journalists' and investment analysts' perspective that Twitter's 2014 Q4 financials signal its imminent demise. Continue reading
Posted Feb 17, 2014 at Social Media ReInvention
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This post is fifth in a series of six (6) about successful career reinvention after age 50. In this post, I describe my personal experiences in developing validators with influential and powerful people through the power of gifts. Continue reading
Posted Feb 10, 2014 at Social Media ReInvention
Wise advice David. Taking a risk versus taking the path of least resistance leads to a higher likelihood of differentiation in our careers, our marketing, and our lives. Your post is so timely (almost karma-like) because I've been re-studying Seth Godin's Linchpin (maybe for the 3rd or 4th time). From page 196, "More Cowbell." Thank you for reinforcing to me and all Web Ink Now community members that we all need "more cowbell!"
Toggle Commented Feb 9, 2014 on The default position at Web Ink Now
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This post is fourth in a series of six (6) about successful career reinvention after age 50. In this post, I describe my personal experiences in developing validators with influential and powerful people through the power of gifts. Continue reading
Posted Feb 3, 2014 at Social Media ReInvention
Koshy, I couldn't agree more. Attitude is Everything when you're trying to reinvent yourself. You have to be willing to learn and develop new skills. Exposing yourself to new ideas is also key. You're very kind to write your comment - Thank You for stopping by.
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This post is third in a series of six (6) about successful career reinvention after age 50. In this series, I analyze and discuss linkages I see from Michael Ovitz's successful career reinvention after age 50 to six (6) of Dorie Clark's Reinventing You principles from Chapter 9: Reintroduce Yourself and Chapter 10: Prove Your Worth. Continue reading
Posted Jan 20, 2014 at Social Media ReInvention
David, what I find so compelling about your Quark Expedition posts is how they provided you and all their guests with what sounds like an incredible "once-in-a-lifetime experience." And, having delighted customers share their personalized experiences with other potential customers through the beautiful photographic journal is marketing genius. When you transform your guests into enthusiastic "brand ambassadors" and arm them with the photographic journal, what other salesforce do you need? If the old-school, traditional marketers still need a way to quantify inbound marketing ROI, you've provided the test case right here. When you compare what it would cost to have a "fully burdened" Quark Expedition salesforce with benefits, salary, etc. versus the cost of creating the photographic journal and some estimates on the costs to conduct the nightly lectures with the professional photographers, there's no question the inbound investment metrics in cost per lead and customer acquisition costs are dramatically lower. I'm willing to bet Quark makes the photographic journal "free" because they've already figured out that if they acquire a specific number of repeat travelers or they acquire a specific number of new travelers that the associated costs in producing the photographic journal are covered several times over. Thank you for publishing this series on Quark Expeditions. I loved it. Plus, "The Meerman Scott Polar Plunge" Pic is priceless ;-)
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This post is second in a series of six (6) about successful career reinvention after age 50. In this series, I analyze and discuss linkages I see from Michael Ovitz's career reinvention after age 50 to six (6) of Dorie Clark's Reinventing You principles from Chapter 9: Reintroduce Yourself and Chapter 10: Prove Your Worth. Continue reading
Posted Jan 17, 2014 at Social Media ReInvention
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This post is first in a series of six (6) about successful career reinvention after age 50. In this series, I analyze and discuss linkages I see from Michael Ovitz's career reinvention after age 50 to six (6) of Dorie Clark's Reinventing You principles from Chapter 9: Reintroduce Yourself and Chapter 10: Prove Your Worth. Continue reading
Posted Jan 13, 2014 at Social Media ReInvention
Barb! This so such a kind and sweet comment - Thank You. It means a lot to me. I hope you and your family have a blessed and amazing 2014. Congratulations to you and your family as in celebrating your 15-year wedding anniversary!
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David, your kindness and generosity to write this comment means so much to me - Thank You! I pointed out in slides 27-37 your importance as one of my professional influences / mentors. You're the best, my man.
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My first 2014 post is an eBook / presentation on three (3) career management lessons I learned from my Dad. It describes how I apply these lessons in my social media and digital marketing activities. Continue reading
Posted Jan 2, 2014 at Social Media ReInvention
Ann, it's all from the heart my friend. You're an important influence on not only me but also countless other writers, bloggers, and marketers. Your kind comment means so much much to me! I look forward to 2014 as a year of opportunity (especially in meeting face-to-face for that cup of coffee). Happy and Safe Holidays to you and your family. P.S. You never forget your first ... ;-)
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A public fan letter to one of my marketing strategy heroes: Ann Handley, Chief Content Officer of MarketingProfs and blog author of Annarchy.com. Continue reading
Posted Dec 23, 2013 at Social Media ReInvention
@Dan: Thank you so much for checking out my blog post - very kind of you! I promise CTRL ALT Delete is as great as advertised ;-) @Mitch: It means so much how you made time to write your comment. Thank You. Reading/Studying CTRL ALT Delete was an absolute pleasure!
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My book review of Mitch Joel's great book, CTRL ALT Delete. Continue reading
Posted Dec 17, 2013 at Social Media ReInvention
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A quick post on the fall of once-dominant technology company, Blackberry-RIM (and the parallels with Microsoft's past mistakes and its uncertain future). Continue reading
Posted Dec 6, 2013 at Social Media ReInvention
David, thank you for stopping by to provide your comment. And, I sincerely appreciate you re-tweeting / RT'ing my post to your many followers. Your generosity resulted in a great bump in visitors referred via Twitter! Safe journey while you're traveling in Istanbul!
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My take on why Apple acquiring Topsy is a smart, bold, and strategic one-screen world play with important mobile, real-time, and big data marketing strategy implications. Continue reading
Posted Dec 3, 2013 at Social Media ReInvention
David, the five (5)stories about using inbound marketing to land a job are so creative (especially Allison's story -- Pre-Med Columbia University -- WOW!). I'm a dad with 2 young daughters so I totally related to the pride in your face when you described her significant achievement. This video is really important (and I want others to invest time in watching it). Here are the time stamps for the five (5) inbound job search success stories: 5:56 - 6:46: Dan Lyons gets hired by HubSpot via his content from The Fake Steve Jobs Website 6:47 - 7:44: Eric targets Vreeland and gets hired via his creative 3-pronged YouTube video approach describing why he deserves an interview, why he's a great fit, and thanking Vreeland for interviewing him 7:45 - 8:28 Lindsey Kirchoff gets hired via her content marketing blog on marketing to millennials (I think your original blog post on Lindsey was updated to say she's now working at HubSpot on the content marketing team) 8:29 - 8:50 Sam gets hired by HubSpot by targeting them and inviting key members to participate in his webinar on "why HubSpot should hire Sam" 10:50 - 13:54 Allison Meerman Scott starts a personal blog on her passion in neuroscience. Allison submits a link to her blog with her Columbia University undergraduate application. Allison is accepted and the Head of Admissions writes a personal note to Allison (with her acceptance letter) saying the Admissions Committee loved reading her blog. Looked like Allison differentiated herself from the other stellar applicants by being #REMARKABLE. Thank you David. This presentation is pure gold. We Are What We Publish.
Toggle Commented Dec 2, 2013 on Inbound Job Search at Web Ink Now
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I wanted to share with the Social Media ReInvention Community I was selected on November 30th as a Top Influencer in the LinkedIn Discussion Group: Start-Up of YOU -- A Career Strategy Network. Continue reading
Posted Nov 30, 2013 at Social Media ReInvention
In the words of Eric Schmidt, Google Chairman: "In God we trust. Everybody else must bring data!" #MoneyBall
Toggle Commented Nov 27, 2013 on Big data. Rich data. at Web Ink Now
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Three (3) Thanksgiving thoughts on how to show our appreciation for others by picking up the phone, using the email CC:, and tweeting every Friday on #FF #FollowFriday. Continue reading
Posted Nov 27, 2013 at Social Media ReInvention
David, thank you for alerting the Web Ink Now community of this latest Google News enhancement. I was completely unaware of it until reading your post. Isn't it amazing how real-time speed and reaction time are the new competitive advantage? Size/scale has its place (as GOOG is a clear example). As, you've said it many times in your books and speeches, "the first mover who achieves critical mass wins. Good luck to the 2nd place finisher." Same thing applies here -- you gotta be alert in your monitoring & fast to respond. BTW, "1st!" :)
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Skype and Google published two compelling reunion videos highlighting the power of simple, emotional storytelling. Both companies effectively apply Pixar's 22 Rules of Storytelling and heed the importance of simple and elegant messaging from Peter Coughter's The Art of The Pitch. Continue reading
Posted Nov 17, 2013 at Social Media ReInvention