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Tony Faustino
Overland Park, Kansas
Inbound Marketing Certified Professional and Author, Social Media ReInvention Blog
Interests: tennis, strategy, blogging, cycling, social media, social networking, corporate strategy, digital marketing, inbound marketing
Recent Activity
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Shares articles / links Social Media ReInvention Community Members can enjoy during Sunday brunch. Continue reading
Posted Oct 12, 2014 at Social Media ReInvention
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Shares articles / links Social Media ReInvention Community Members can enjoy during Sunday brunch. Continue reading
Posted Oct 5, 2014 at Social Media ReInvention
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Shares articles / links Social Media ReInvention Community Members can enjoy during Sunday brunch. Continue reading
Posted Sep 28, 2014 at Social Media ReInvention
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Shares articles / links I think Social Media ReInvention Community Members would enjoy reading during Sunday brunch. Continue reading
Posted Sep 21, 2014 at Social Media ReInvention
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Shares articles / links I think Social Media ReInvention Community Members would enjoy reading during Sunday brunch. Continue reading
Posted Sep 14, 2014 at Social Media ReInvention
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Says "thank you" to Social Media ReInvention Community Members for their support. Linked Pulse featured my content for a second time! Continue reading
Posted Sep 13, 2014 at Social Media ReInvention
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Describes why the September 9th #AppleLive stream disaster exposed Apple's weaknesses in real-time, social media communications. Continue reading
Posted Sep 9, 2014 at Social Media ReInvention
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Reviews David Meerman Scott's latest book: The New Rules of Sales & Service. Buy and study it. The book ROCKS! Continue reading
Posted Sep 2, 2014 at Social Media ReInvention
Congratulations again David! By the way, I love the accompanying SlideShare eBook you published: The New Rules of Selling. 156 pages of New Rules Classic Goodness! It's an excellent introduction to the NRSS key concepts. Been enjoying the Kindle version, and can't wait till my hardcopy version is shipped September 2nd.
Toggle Commented Aug 26, 2014 on Sales is broken at Web Ink Now
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Describes important writing lessons from studying Ryan Holmes' (Hootsuite CEO) blog and LinkedIn posts. Continue reading
Posted Aug 24, 2014 at Social Media ReInvention
Loving It! Pre-ordered and can't wait. Amazon drones, where are you ... ;-)
I like how your good friend, Mitch Joel, describes a blog as critical thinking. That says it all. We can fake it in less than 140 characters, FB updates, etc. (aka the bite-size social media outposts). You're not thought leader-worthy to me till you put yourself out there with long form content demonstrating how you think and frame your perspective.
I'm a big fan of not "gating" content for a couple of reasons: 1) A registration form causes too much friction because I don't want to hand over my contact information. As soon as I see the registration form landing page, I bounce away. 2) From a search engine optimization (SEO) standpoint, search engines cannot detect keywords within the content because they can't get past the gate (thereby defeating the entire purpose of getting found organically). I've only made one exception when it comes to gated content - your good friends at HubSpot.They've earned my trust over the course of years via the different ways they engage fans AND their content is truly valuable and substantive.
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Silver Oak Cellars' Content Marketing Strategy: tell and share visual stories through multiple social media channels to emotionally connect with your audience. Continue reading
Posted Aug 10, 2014 at Social Media ReInvention
David, after reading your post, I clicked over to Silver Oak's web page to view how they use their different social channels. A common thread is their masterful use of visual storytelling. Yes, it's expected their Pinterest and Instagram streams hold gorgeous photos (and they do). But, I'm even more impressed by how they leverage other channels: their web pages contain compelling images, the Twitter stream is filled with beautiful pictures, and their YouTube Channel has great videos (especially the ones set to music like Happy WE ARE FROM NAPA AND SONOMA WINE COUNTRY #HAPPYDAY March 20th). Your friends at Silver Oak are not only master winemakers, but the are also master storytellers.
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Writing and storytelling lessons from Twitter's Investor Relations Team (@TwitterIR) to convey confidence, credibility, and transparency in its 2014 Q2 Earnings. Continue reading
Posted Aug 2, 2014 at Social Media ReInvention
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A commentary on Mark Zuckerberg's visionary leadership and 5-point plan for Facebook's future growth and mobile dominance. Analysis draws from articles referencing The Wall Street Journal (WSJ), Fast Company, TechCrunch, and Wired. Continue reading
Posted Jul 26, 2014 at Social Media ReInvention
David, I think Greg and team are smart by listing their competitors for two reasons: 1) Halo Effect of Big Brand Strategy Consultancies -- the brand name familiarity of the listed consultancies shows how Greg's team routinely addresses "large organization" problems; that's important to Fortune 500 C-Suite execs who routinely default to the list of incumbents provided by Greg and team 2)SBI's Subject Matter Experts Would Be Working at One of These Competitors If They Weren't Working For Us -- The STELLAR SBI Team Member profiles are just a click away. Partial Client Lists (most are Fortune 500) LinkedIn Profiles, Sample Work Products, etc. validate that claim and the Halo Effect George and team clearly understand what drives the buying process in professional services. Their phenomenal growth is well-deserved.
David, your blog post and Brian's upcoming webinar are timely. This morning, eMarketer published the article, Execs to Marketers: Show Me The Metrics. One of the key issues is "it's clear to the leadership team how marketing is affecting the business." The impact of Brian's HubSpot page on new customer acquisition is a KEY metric. Granted, it's not an easy process, but Brian and HubSpot's leadership team invested the time/resources to map out how social strategy directly impacts the bottom line. If more firms were willing to invest that time in understanding those correlations (like HubSpot), #Social = #Justified.
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My take and reaction to technology journalists' and investment analysts' perspective that Twitter's 2014 Q4 financials signal its imminent demise. Continue reading
Posted Feb 17, 2014 at Social Media ReInvention
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This post is fifth in a series of six (6) about successful career reinvention after age 50. In this post, I describe my personal experiences in developing validators with influential and powerful people through the power of gifts. Continue reading
Posted Feb 10, 2014 at Social Media ReInvention
Wise advice David. Taking a risk versus taking the path of least resistance leads to a higher likelihood of differentiation in our careers, our marketing, and our lives. Your post is so timely (almost karma-like) because I've been re-studying Seth Godin's Linchpin (maybe for the 3rd or 4th time). From page 196, "More Cowbell." Thank you for reinforcing to me and all Web Ink Now community members that we all need "more cowbell!"
Toggle Commented Feb 9, 2014 on The default position at Web Ink Now
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This post is fourth in a series of six (6) about successful career reinvention after age 50. In this post, I describe my personal experiences in developing validators with influential and powerful people through the power of gifts. Continue reading
Posted Feb 3, 2014 at Social Media ReInvention
Koshy, I couldn't agree more. Attitude is Everything when you're trying to reinvent yourself. You have to be willing to learn and develop new skills. Exposing yourself to new ideas is also key. You're very kind to write your comment - Thank You for stopping by.
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This post is third in a series of six (6) about successful career reinvention after age 50. In this series, I analyze and discuss linkages I see from Michael Ovitz's successful career reinvention after age 50 to six (6) of Dorie Clark's Reinventing You principles from Chapter 9: Reintroduce Yourself and Chapter 10: Prove Your Worth. Continue reading
Posted Jan 20, 2014 at Social Media ReInvention