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Pixar, since it was purchased by Disney, gives off an air of resilient creative and commercial success, but the journey is rarely that smooth. In fact, the more creative the output, the more commercially successful it is, for Pixar at least, and the processes used by the teams is remarkably close to what we see in highly effective classrooms. During... Continue »
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Blog: Jaffe Juice
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It's hard to resist making this a looooooooooooong post, so instead I'll do my best to be as brief and succinct as possible, so here goes... My good friend and ex-client, Maarten Albarda and I are co-authoring a book together.... Continue »
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Christophen Penn at SHIFT Communications has written a bang-up little primer on How to Measure PR. It's presented in 8 concise and easy-to-understand little chapters. They cover a lot of ground quickly, from goal setting to various types of metrics... Continue »
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In a content marketing age, storytelling is important...why? Because storytelling is the way humans explain the reasons, indeed it is the way historically we have explained history and reasons. Because storytelling is evokes emotion and it is the emotion that makes us buy. There are few things that we NEED to buy, especially in a consumer society which is influenced by internet marketing. We need to create a reason to buy, or a reason to buy our products or services. In a sense with social media marketing we are selling content not our brand. Therefore we want people to 'buy in/ to our reasons when we are thinking of marketing in business. People don't buy features, they buy what the features will do for them. Therefore a story explains that... People don't buy brands per se, they buy what the brand stands for.....Therefore a story explains that... People don't buy from the 'company', they buy from people...How many times is it the person that has persuaded you to buy not the technical specifications sheet...Therefore a story explains that... Content development, indeed content strategy is a package of showing the why, the what, the how of your product and service. Storytelling is the mechanism by which your writing becomes human. Related articles 5 Must Have's of Social Business Podcast 395 - Storytelling in a Digital Age Top 10 Reasons Why You Need a Content Marketing Strategy | Social Media Today What is Social Media Storytelling? Continue »
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Blog: Say Daily
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TED (Technology, Entertainment, and Design) is a nonprofit devoted to “Ideas Worth Spreading.” Founded in 1984 as a conference to... Continue »
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New opinion research from ExactTarget demonstrates a disconnect between what marketers think consumers want and what consumers say they want, in terms of content marketing to improve customer loyalty. In particular, marketers seem to think that customers want more content,... Continue »
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I have a few resolutions for 2013: I'll be writing for the Pastry Box Project once a month all year long. The Pastry Box Project selects a group of 30 people who are influential in their field and has them each write one post a month for a full year. Here's my first post from today, Thursday 10 January. You should really follow the whole blog - there's some really great posts! My second goal is to fix up my open source projects. I'm pretty good at occasionally releasing code as open source but I'd like to be better at... Continue »
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Would you like to have more Likes or Comments on items you post on Facebook? Perhaps for your company's (or client's) Facebook Page? It seems one tip is to make sure you include a photo. It's perhaps a bit of... Continue »
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Here is what we did from May 30th to July 11th: White Rabbit's Color Book by Alan Baker, The Wheels on the Bus by Annie Kubler, and I'm Hungry by Rod Campbell. Everyone Poops by Taro Gomi, I'm the Best by Lucy Cousins, and The Very Silly Sheep by Jack... Continue »
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**Don't use it**. I mean it. Do not use auto-reply vacation email setting because there is no effective way to use it. Getting "OOO I'm on vacation" email from a guy who has a desk next to me is just ridiculous. I can visually see his empty desk now and he told me he will be on vacation before he left. Vacation auto-reply email function is not smart enough to determine if recipient knows sender's vacation schedule or not because there is no such a technology to look into my brain from any mail exchange servers delivering the shit. What... Continue »
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Yesterday the Pearson Foundation launched its new site, Five Things I've Learned, and I was honoured to be amongst the first educators to contribute five key things I've learned in my career so far about learning, teaching, life and the universe. I've still got plenty of dues to pay in my career, so it is incredibly flattering to be amongst... Continue »
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From Web And Desktop To Anytime, Anywhere. In the early stages of digital, businesses first dipped their toe on the Web by launching brochure like Websites which had to be located initially through a browser "URL" (WWW) followed quickly by... Continue »
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Recent big progress on measurement standards, why this progress is so important, and a dozen resources to read all about it. It's been a good couple of weeks for everyone that has been screaming for standards in public relations measurement... Continue »
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It was bound to happen. I opened up the attachment from e-mail and there it was, impossible to miss: at the top of every page of the individual's resume was their Klout score. I have to admit, my first reaction... Continue »
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Here is a snippet from my latest bog post - you can read it in full here "Whereas many individuals are happy to use their own social tools to power their own and their team’ activities, most organisations generally prefer them to use some sort of internal enterprise platform to keep the conversations and content private and secure. But one thing is clear, existing learning platforms are not appropriate to underpin the entire Social Workplace Learning Continuum – since they... Continue »
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We took a beef flap steak and cooked it sous vide with butter for 24 hours at 55°C. Then we cooled it down and portioned it into smaller pieces, which were sauteed in butter. Once the outside was nicely browned... Continue »
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Rather than write down some notes I thought I'd share a couple of pages from my notebook after the AM session from the Social Business Summit at SXSW. No more updates for a whie as my schedule is packed with... Continue »
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In an interesting move, O'Reilly Media has made their brand new ebook, "Publishing with iBooks Author", available for free download (assuming you have a free account set up with O'Reilly). As is standard with O'Reilly now, the ebook is DRM-free... Continue »
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