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Trent
San Francisco, CA
Marketer and tortured sports fan
Interests: marketing, social media, sports, wisconsin badgers, milwaukee brewers, green bay packers, family, slapstick humor
Recent Activity
Tremor Video has a cool video on how mobile is enabling people to watch what they want, where they want, and when they want more than ever before. Tremor obviously has a bias in the story but that doesn't discount... Continue reading
Posted May 22, 2012 at Marketing Nonsense
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When I talk to people about mobile trends one question that always seems to come up is, "Our customers are older and most don't have so smartphones so how important is mobile really to us?" While there are many response... Continue reading
Posted May 14, 2012 at Marketing Nonsense
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App reviews provide valuable customer feedback, influence people to download, and even impact rankings in app stores, like Google Play. However, most people aren’t likely to leave a review. If they do there’s a good chance they’re pissed about a... Continue reading
Posted Apr 20, 2012 at Marketing Nonsense
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Instagram's Android app has only been out 2 days but it's already the #1 search result for "google play" -- higher than the market's homepage. Continue reading
Posted Apr 5, 2012 at Marketing Nonsense
The folks at Business Insider put together one of the best decks I've seen summing up the current and future of mobile. If you have any involvement in the mobile space, this is a must-have resource. The highlights: Mobile is... Continue reading
Posted Mar 27, 2012 at Marketing Nonsense
I think people who make rules about how to do ads, make rules because they don't know how to make ads Joe Staples, Creative Director, Wieden + Kennedy In this short video Joe talks about the Chrysler Eminem ad and... Continue reading
Posted Mar 20, 2012 at Marketing Nonsense
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If you have an Android or iPhone I'm sure you've come across splash screens promoting a site's app when you visit using a browser on your smartphone or tablet. Creative treatments vary from site to site. So which one is... Continue reading
Posted Mar 14, 2012 at Marketing Nonsense
Any marketer with his or her salt knows that that messaging benefits is better than speeds and feeds. Simon Sinek provides a different perspective on that ethos. He argues that great individual and corporate leaders effectively communicate why they do... Continue reading
Posted Feb 22, 2012 at Marketing Nonsense
Super Bowl commercials are usually remembered for slapstick humor and really bad car commercials. Yesterday Chrysler bucked that trend with its version of a "1984" commercial that helped set Apple on path of amazing brand advertising. I'm usually a fan... Continue reading
Posted Feb 6, 2012 at Marketing Nonsense
According to a survey of more than 1,000 consumers from ACI Worldwide, more than 40% of them have had a negative experience with their loyalty programs. Complaints run from getting rewards they didn't want (27%), getting rewards that were too... Continue reading
Posted Mar 20, 2011 at Marketing Nonsense
It's been a LONG time since I've posted this is worth the wait. View more presentations from Board of Innovation (BOI). Continue reading
Posted Jan 7, 2011 at Marketing Nonsense
The original value of Facebook was this: an easy, aggregated way to stay connected with friends. What made so many people want to join was the chance to look at other people's photos and keep up with their major life... Continue reading
Reblogged Jul 19, 2010 at Marketing Nonsense
Augie Ray, a Senior Analyst at Forrester Research, has a great commentary about the value of a Facebook fan. He suggests that marketers start with a $0 value for Facebook fans. Many of the points he makes about defining the... Continue reading
Reblogged Jul 8, 2010 at Marketing Nonsense
via www.youtube.com Continue reading
Reblogged Jun 29, 2010 at Random Trent
Hanson, Drake Free Concert Canceled After Crowd Gets Unruly These guys are still alive? Continue reading
Reblogged Jun 16, 2010 at Random Trent
A recent study from ExactTarget found that 58% U.S. online consumers have their first daily interaction with brands via email vs. 20% on search engines and 11% on Facebook. As a marketer in the social media space this study has... Continue reading
Posted Jun 15, 2010 at Marketing Nonsense
Trent added a favorite at Internet Tubes
Jun 15, 2010
via www.youtube.com This dude takes "march to the beat of your own drummer" to a new level. Continue reading
Reblogged Jun 7, 2010 at Random Trent
"We were surprised by how many students admitted that they were 'incredibly addicted' to media... but we noticed that what they wrote at length about was how they hated losing their personal connections. Going without media meant, in their world,... Continue reading
Reblogged May 6, 2010 at Marketing Nonsense
Fox Gets Palined It's like a tard ball bouncing all over the place. Palin, talking to Sean Hannity on Fox News last night: "One of the media outlets the other day just-was killing me on this one, Sean, where they had a caption across their screen that said Arizona law will make it illegal to be an illegal immigrant? Some bizarre type of headline like that where it was just this illustration that they just don't get it." Oh my God! What horrible, lame media company did that? via stopallmonsters.blogspot.com Continue reading
Reblogged Apr 28, 2010 at Random Trent
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via www.unitedcountriesofbaseball.com Not a whole lot of Mets or White Sox territory. Continue reading
Reblogged Apr 27, 2010 at Random Trent
Trent added a favorite at Internet Tubes
Apr 27, 2010