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all over interactive and innovative marketing
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Read this. It is awesome! Now let's go make something... that is not an ad. please. SXSW 2012: We made this, and it's not an ad View more presentations from Duncan/Channon Continue reading
Posted Mar 19, 2012 at Uwe Gutschow
I've been busy. Too shamelessly busy to even update my blog. In the meantime, since my last post, we've won a few creative awards and some effies for our work. Our agency won social media agency of the year in... Continue reading
Posted Mar 19, 2012 at Uwe Gutschow
I know I have German heritage, but my grandfather was adopted... Hopefully there's not some questionable link to a rather well known German dictator...
Toggle Commented Mar 18, 2011 on I've spawned a dictator at Multitaskular
Uwe Gutschow added a favorite at Multitaskular
Mar 18, 2011
Uwe Gutschow is now following Claire Gutschow
May 17, 2010
We posted this video to YouTube on May 2nd. Today, May 6th, it has over 550,000 views and climbing by about 10,000 every hour. And since last night apparently we have over 1.7 million views across all platforms! Two days... Continue reading
Posted May 6, 2010 at Uwe Gutschow
If you were one of the main sponsors of SXSW Interactive and had the entrance to the conference center dedicated as your engagement area, wouldn't you want to do more than just show cars? (Disclosure: I work on a competitive... Continue reading
Posted Mar 23, 2010 at Uwe Gutschow
I thought the Pepsi Refresh efforts at SXSW Interactive was really cool. Here are some photos: and of course, some free internet At the other end of the conference center they had a really cool display of what was hot... Continue reading
Posted Mar 17, 2010 at Uwe Gutschow
Uwe Gutschow is now following The Typepad Team
Mar 15, 2010
This is the topic I suggested for DigiDay Social happening today. Since I'm not going to make it to the event, I thought I'd post my thoughts and ideas on my blog. Here's the topic: "Most agencies and brands now... Continue reading
Posted Mar 9, 2010 at Uwe Gutschow
Yeah sure, the purchase funnel isn't relevant anymore for reasons as long as my arm. But if you deal with clients who aren't quite prepared to just accept that the purchase funnel now looks like a dog's breakfast or a... Continue reading
Posted Jan 12, 2010 at Uwe Gutschow
A big part of the creative process is currently being driven by our outdated views of different media platforms. Example TV ads are still being viewed as only 'creating awareness'; websites perform the function of information and shopping; interactive media... Continue reading
Posted Jan 8, 2010 at Uwe Gutschow
An article in the latest OMMA magazine from Mediapost caught my eye. It's about how TGIF created a character Woody to drive fans of his Facebook page. Firs 500,000 by September 30th would get a free coupon for a burger.... Continue reading
Posted Nov 11, 2009 at Uwe Gutschow
This week, the interactive element is jumping from small screen (the iPhone) to the big screen. Digital billboards from Reuters and NASDAQ are putting content that users create within the Prius Experience app on display on a Times Square billboard.... Continue reading
Posted Oct 28, 2009 at Uwe Gutschow
Uwe Gutschow has shared their blog Uwe Gutschow
Sep 11, 2009