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One of my all-time favorite movies...watched it over 20 times. :) I think your argument is a tad off for A/B testing, because you ignore the fact that Phil should actually be dating hundred or thousands of women (his target audience) to get the most accurate data (a good enough sample group that gives you 95% confidence rate). Some would fall off (dump him along the way, not answer his calls) and some will convert right to the end of the funnel. But the important thing the test(s) would tell him, what are the most likely variables that convert to "catching" the woman or "hitting a home run" whatever his desired outcome was defined in the beginning for his ideal woman. (Aka conversion)
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Jul 21, 2010