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Mar 15, 2010
John, Good overview and you raise some important business issues that I also encounter on a daily basis. The evolution of the industry and the integration of this data into the corporate environment in many ways is further advanced than current business processes at many companies to deal with this new stream of research. There is still a lot of work to be done on both sides but I'm encouraged with the progress I've seen over the past year. Your opinion on engagement platform is also well taken. The mindset of listen and learn is starting to move moving toward a more comprehensive 360 approach around social media. Thanks for the insightful post.
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