I had the same initial reaction as @Graubart, David. I've been checking out a lot of the apps lately from news sites, social media sites and corporations -- few are extraordinary. The biggest piece missing, IMHO: these apps make it hard to share content from the app. If I'm on the road and have a minute to read a blog post, I'd like to be able to share it or save it in some way. The WSJ did a good job with theirs, and Ragan.com's iPhone app is also quite good. Just downloaded yours and will check it out. All said, I think you are right -- there is a lot of potential. Kudos for being the first A-List guy I've seen produce an app.