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Thomas Walker
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A/B testing is absolutely imperative! But it is possible to over analyze it and eventually kill the entire point. Truth is, most businesses don't have the time or resources to dedicate to continuous A/B testing so the next best thing is to find what hits and let it run until it doesn't work... then repeat the process over again. My blog
Hi Marla, This was a great post! It's always good to see even localized brands using online strategies that are fresh and relevant. With Rosa's Cafe in particular, it's really cool to see how they have a character built around their brand online. In my opinion, that makes them much more approachable, and it gives them a way to answer any sort of negative feedback in a way that can't be taken too personally... Great example and a great post. Thanks for sharing
Thomas Walker is now following The Typepad Team
Apr 1, 2010