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Thomas Walker
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A/B testing is absolutely imperative! But it is possible to over analyze it and eventually kill the entire point.
Truth is, most businesses don't have the time or resources to dedicate to continuous A/B testing so the next best thing is to find what hits and let it run until it doesn't work... then repeat the process over again.
My blog
Commented Jul 20, 2010 on Groundhog Day, or, the Problem with A/B Testing at Coding Horror
Groundhog Day, or, the Problem with A/B Testing
On a recent airplane flight, I happened to catch the movie Groundhog Day. Again. If you aren't familiar with this classic film, the premise is simple: Bill Murray, somehow, gets stuck reliving the same day over and over. It's been at least 5 years since I've seen Groundhog Day. I don't know...
Hi Marla,
This was a great post! It's always good to see even localized brands using online strategies that are fresh and relevant.
With Rosa's Cafe in particular, it's really cool to see how they have a character built around their brand online. In my opinion, that makes them much more approachable, and it gives them a way to answer any sort of negative feedback in a way that can't be taken too personally... Great example and a great post. Thanks for sharing
Commented Apr 2, 2010 on It's Tuesday and You Know What That Means at The Personal Branding Blog: William Arruda and the Reach-Certified Personal Branding Strategists
It's Tuesday and You Know What That Means
In West Texas, we have wind gusts that match no other; we love our football; sunsets are at their best with no trees to block your view; oil means a lot to us and Tuesday is for tacos! Kent Dean, Director of Field Marketing, with Rosa’s Café recently spoke to our local chapter of the American...
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