Jay, Storage won't be the driving value proposition. It's all about moving up the music manipulation curve (http://bit.ly/cQGUBH). The easier it is to manipulate the listening experience, the greater music consumption will be. As for adoption of cloud services, I look at metrics like Shazam (4,000,000 tags a day and growing like crazy),and the adoption of smart phones as leading indicators. My guess: cloud based consumption will be more than significant within three years. Cheers, Bruce