"Who wins? Klout for sure." I'm not so sure about that. I think this denigrates their brand, and calls their methodology into question. They have loads of funding and PhDs working on smarter ways to suss influence (or at least, social activity/message dissemination), but then they go and run a goofy contest that lets you "vote" for who you think has the most influence. They've done little more to me than highlight the fact that "The Standard Of Influence" is, in fact, a game. We all know it's a game. But that game undercuts what--I think--they are trying to do with their brand. It's foolish, counterproductive, and, in the way that they have appealed to agency executives (who, in their defense, probably need to compete for agency bragging rights,) ultimately cynical.