Social media is here to stay and the role that social media can play in health care marketing and communications is evolving. This report is an overview to demonstrate how leading healthcare brands are using social media marketing today. Continue reading

It was with a lot of pride in my Canadian roots that I have been watching the 2010 Olympics both online and on TV. With the world’s attention on Vancouver, one thing is certain: people are posting, updating, tweeting, and... Continue reading

As we rapidly approach 2010, it's hard not to consider the implications of social media's banner year: 2009. Brands continue to adopt social media marketing practices just as fast as populations join social networks and utilizes social media sites. It... Continue reading

The rapid adoption of the social web, especially around social networks, has given marketers a unique opportunity to build vibrant online communities around a product, service, brand, or organization. The process of turning that community into a self-sustaining and growing... Continue reading

Many organizations and their customers are finding more value in branded online communities. As the web continues to become a social communication channel, this relationship-driven marketing strategy is beneficial for both the business and customer when executed properly. Communities can... Continue reading

As augmented reality applications continue to appear, many marketers and technologist ponder the endless implications of this new technology. Currently, developers are using AR to develop applications for a variety of uses such as directions, gaming or entertainment, browsing physical... Continue reading

In wake of the recent economic stress, many businesses have begun to realize the importance of efficient business practices and streamlined operational processes. As technology continues to improve and provide the tools and solutions necessary to improve efficiency, many IT... Continue reading

As the web continues to become more open and collaborative, we inch our way towards Web 3.0. One component of the next-era web, has become more prevalent across the Internet over the past year: the so-called media-stream. The popularity of... Continue reading

Remember the days of college when theme parties were all the rage, with motifs ranging from funny and crazy to just good old fashioned fun? Microsoft recently just announced a new, rather practical, twist on the age-old theme party for the much-anticipated release of the new Windows 7 OS set to release on October 22. The initiative encourages thousands of employees, partners, and technology enthusiasts, to throw parties in their homes or communities to demonstrate and help spread the word about the new OS. Microsoft is planning more than 1,000 parties worldwide, in hopes that around 10,000 people will attend in 12 countries, including the US, UK, Australia, India, and China. Continue reading