This is Wieden + Kennedy London's TypePad Profile.
Join TypePad and start following Wieden + Kennedy London's activity
Wieden + Kennedy London
London
Wieden + Kennedy London - a creative communications agency.
Recent Activity
yes, you're quite right. Updated above with the correct link. Thanks for pointing that out, John.
James
the fall and rise of real world stuff
One might be tempted to see e-books as the latest example of a digital format chomping through analogue and rendering it obsolete, a la music and press. But things quickly get complicated if you look closely at what’s going on. This article suggests that actually, we’re more likely to read p...
Thanks, chaps.
nine years after - birthday of the blog
This blog started on this day, 6th April, nine years ago in 2004. Back in those days there weren't many agency blogs. Russell said we should start a blog. We said, 'What's a blog?' Since then there have been 2816 posts, nearly 5000 comments, and nearly 250,000 page views. Which sounds like quit...
IBZ Dark Sonica - we're always busy and we're always looking for talent. If a team or individual really impressed us we'd probably hire them, even if they didn't fill a vacancy. If they were available freelance we'd hire them for a while to try them out.
2013 so far at W+K London
Easter weekend is a natural point at which to scoff buns and chocolate, yes, but also to pause and consider how the year 2013 is going for us so far at Wieden + Kennedy London. Winning new business was a key goal for us in 2012. We succeeded in bringing in a number of new clients, including Sch...
Craig - I've only seen the winning entries so that's what I was commenting on. I think this ad for by Chip Shop Awards themselves sums up the level at which most of the winning work operates: http://www.chipshopawards.com/entries/4538/deadline-extension/
IBZ Dark Sonica - fair enough. But I refer you to the link to the Chip Shop call for entries above. It seems to me that with self-promotion like this and categories like 'best use of bad taste' CSA are deliberately encouraging childish vulgarity.
Awards for fake ads are a poor show for our industry
There has been a recent furore about the Ford ads created by JWT India featuring celebrities and bound, gagged women. It’s unsurprising that people were upset, given recent reports about gang rape in India. The ads apparently were not the unofficial creation of ‘rogue’ creatives, but were approv...
There was a conversation about whether an egg hunt was too Easter-y. Tony decided that at Easter that was OK.
Found the eggs yet?
Easter. It's the biggie after Christmas, right? When we can briefly return to those self indulgent days of feasting and family fun. Just for a long weekend at least. All with the added bonus of chocolate - mostly eggshaped and with plenty to go around. We've worked with Google's Street View to...
Thanks, "cre8tiveone", I think I'll stick with the professor's analysis.
rhetorical structure and poetic line in our Tesco copy
We developed this ad for Tesco, which ran in the press at the end of last week and over the weekend. Copy enlarged to make it easier to read: Here's a reaction from today's Evening Standard: an analysis of the rhetorical structure by an English professor from Cambridge University. I think ...
More on sci-fi influencing science:
'How William Shatner changed the world' is a documentary about Star Trek's influence on culture and science. In it, lots of scientists and inventors explain how Star Trek inspired them to invent in real life the technology they had seen on the show.
Including the man who invented the cell phone, who was inspired by the communicator.
http://www.youtube.com/watch?v=wN-_VA5HFwM
the Apple iWatch: when sci-fi invades reality
The iWatch. No-one knows much. It’s an Apple product rumoured to be in development, made of curved glass designed to fit around the wrist. It sounds cool in a Napoleon Dynamite sort of way; chic and geek in equal measure. Central to chatter on the subject is the pervasive question of whether ...
It's working!
'clever stuff from clever people': our new campaign for Visit Wales
Our latest work for Visit Wales has attracted some supportive comment from the pundits in Campaign magazine's Private View section today. Here's what they say: Here's the TV spot they're talking about:
Click on the link in the post above to see the other seven 'double awesomes'. They include "Curators of Sweden" for Sweden Tourism by Volontaire, "Watson" for IBM by Ogilvy & Mather and "Rivers of Light" for Ministry of Defence Colombia by Lowe-SSP3.
Wieden + Kennedy achieves 'holy grail' of ultimate awesomeness. Twice.
The Gunn Report has published a piece on those campaigns which won the highest accolades for both creativity and effectiveness last year: The 2012 Cases for Creativity. Here's an extract: Sometime in the not too distant past, as researchers around the world proved unanimously that highly creati...
Fair point. It has been corrected. The blogger responsible has had the soles of their feet flogged.
top ten application tips from the Planning Placement process
So those of you who follow the blog will know we ran an application and interview process in late 2012 to find potential Planners to join our team for a three month placement in 2013. We were graced with over 500 applications, from all around the world and from all different backgrounds. Than...
Tweetcrits - we've had about 600 submissions. That's a lot to go through!
planning placement: we’re open!
<<< UPDATE >>> We've been busily reading through the hundreds and hundreds of applications we received. Thank you all. We're convening tonight to decide the final 10 called for interview on the 10th. Those who have been successful will find out between 8-9am tomorrow morning. If you haven't hea...
Miguel - I would suggest that the effectiveness of an ad is more to do with the relevance of the message and the way it is conveyed than it is to do with length and frequency.
why advertising is like sex
Just started reading this book, which I borrowed from @Colman. It's good so far. Here's a nice bit on media commission: Gossage was appalled by a situation in which the agency that thrived best was the one which recommended ever higher expenditure on media. As he pointed out, a bad advertise...
Dimitris - of course we wouldn't discount someone experienced but this is a short term placement primarily intended for someone new or relatively new to planning.
planning placement: we’re open!
<<< UPDATE >>> We've been busily reading through the hundreds and hundreds of applications we received. Thank you all. We're convening tonight to decide the final 10 called for interview on the 10th. Those who have been successful will find out between 8-9am tomorrow morning. If you haven't hea...
I think most readers would understand that I realised that the Viper was not intended as a positive representation of Madison Avenue. There was a clue in the fact that he was a homicidal maniac who planned to use the techniques of advertising to defame the hero who most represents American values. I thought the significance of this was obvious but perhaps I leaned too heavily on the old grey flannel trick of irony.
Writer Steve Gerber was indeed a former adman and used car salesman whose work often satirised culture and society in ways that were surprising for mainstream comics of the time. The early issues of Howard the Duck are to be recommended.
Finally, anyone who knows me is well aware that I am not a "real person with real feelings", I am an alien synthezoid devoid of emotions, programmed to destroy earth culture.
I am an evil supervillain and my power is... advertising!
I was delighted to discover, while reading Sean Howe's Marvel Comics: The Untold Story, that there was a minor Marvel supervillain in the '70s called Viper, who came from the world of advertising.This bitter and twisted Madison Avenue malefactor was invented by maverick writer Steve Gerber, ...
Hmm. Wasn't aware of these. Where and when did they run?
manly new campaign for Maximus vodka from Wieden + Kennedy London
W+K London’s first campaign for Brown-Forman’s Maximus Vodka looks to inspire today’s generation of young men to feel empowered to be manly and take on the world. Maximus Vodka embodies the qualities which make men, men and is a celebratory toast for all young aspiring men who dare to reclai...
Hi Baconator,if we gave you a hint we'd have to give one to everyone else! Think about the business problems and communication challenges the brand faces and what you could do to solve them. Thanks.
planning placement: we’re open!
<<< UPDATE >>> We've been busily reading through the hundreds and hundreds of applications we received. Thank you all. We're convening tonight to decide the final 10 called for interview on the 10th. Those who have been successful will find out between 8-9am tomorrow morning. If you haven't hea...
Hi Cansu. There are no right answers, we're interested in how you interpret the questions! This question was however more aimed to find out about your view of W+K, our principles, ambitions, our role in the industry etc. Thanks.
planning placement: we’re open!
<<< UPDATE >>> We've been busily reading through the hundreds and hundreds of applications we received. Thank you all. We're convening tonight to decide the final 10 called for interview on the 10th. Those who have been successful will find out between 8-9am tomorrow morning. If you haven't hea...
Daniecerutti: like it says above: The placement is open to everyone, grads, non-grads, in a job, not in a job, from London, from Tokyo, from wherever, whoever.
planning placement: we’re open!
<<< UPDATE >>> We've been busily reading through the hundreds and hundreds of applications we received. Thank you all. We're convening tonight to decide the final 10 called for interview on the 10th. Those who have been successful will find out between 8-9am tomorrow morning. If you haven't hea...
Daniecerutti I'm afraid you'll need a UK work visa.
planning placement: we’re open!
<<< UPDATE >>> We've been busily reading through the hundreds and hundreds of applications we received. Thank you all. We're convening tonight to decide the final 10 called for interview on the 10th. Those who have been successful will find out between 8-9am tomorrow morning. If you haven't hea...
Sour grapes? Moi?
McGarry mediocrity conquers Britain!
After losing Bud Light and probably Burger King, here in the States, the London office of McGarry Bowen, the most boring agency in the world, is popping the Champers corks today with the news that they’ve just won the Toblerone chocolate account from Ogilvy. No doubt we can now look forward to T...
Since you asked:
Campaign 'Turkey of the Week' - Mcgarrybowen London, Honda
"Can someone please explain this ad to me - perhaps the creatives? A guy in the new Honda CR-V drives at high speed through a tunnel that appears in front of him where a house is standing, and a voiceover tells us to 'Do more new'. Presumably, the idea is if you buy a Honda, you don't have to drive on roads like everyone else. Honda usually buys good advertising, so this spot is all the more baffling."
http://www.campaignlive.co.uk/features/1157497/
McGarry mediocrity conquers Britain!
After losing Bud Light and probably Burger King, here in the States, the London office of McGarry Bowen, the most boring agency in the world, is popping the Champers corks today with the news that they’ve just won the Toblerone chocolate account from Ogilvy. No doubt we can now look forward to T...
Hi Hugo,
I'm afraid this is only for the London office, you'd have to contact the Sao Paulo office separately if you were interested in going there.
Thanks.
planning placement: we’re open!
<<< UPDATE >>> We've been busily reading through the hundreds and hundreds of applications we received. Thank you all. We're convening tonight to decide the final 10 called for interview on the 10th. Those who have been successful will find out between 8-9am tomorrow morning. If you haven't hea...
Hi Elisa,
Jennifer Lewis, the planner looking after the scheme will be doing the first review of applications, but the final say will come from Paul Colman and Kevin Chesters, joint Heads of Planning.
But don't worry too much about who you address it to, we're more interested in what you have to say in your application.
Thanks
planning placement: we’re open!
<<< UPDATE >>> We've been busily reading through the hundreds and hundreds of applications we received. Thank you all. We're convening tonight to decide the final 10 called for interview on the 10th. Those who have been successful will find out between 8-9am tomorrow morning. If you haven't hea...
Hi Matilda
Thanks for getting in touch. Please do send us your application and we will keep it on record for a later date. Should you be successful we can work around you.
Thanks
planning placement: we’re open!
<<< UPDATE >>> We've been busily reading through the hundreds and hundreds of applications we received. Thank you all. We're convening tonight to decide the final 10 called for interview on the 10th. Those who have been successful will find out between 8-9am tomorrow morning. If you haven't hea...
Unfortunately we don’t take unpaid interns. This is a company policy as we feel that everyone should be paid for the job that they do. We do ask that everyone has a valid work permit/visa to be able to work, a visitor visa is not acceptable I’m afraid.
Thanks for getting in touch and should your circumstances change do let us know.
Thanks
planning placement: we’re open!
<<< UPDATE >>> We've been busily reading through the hundreds and hundreds of applications we received. Thank you all. We're convening tonight to decide the final 10 called for interview on the 10th. Those who have been successful will find out between 8-9am tomorrow morning. If you haven't hea...
More...
Subscribe to Wieden + Kennedy London’s Recent Activity



