This is Wieden + Kennedy London's Typepad Profile.
Join Typepad and start following Wieden + Kennedy London's activity
Join Now!
Already a member? Sign In
Wieden + Kennedy London
London
Wieden + Kennedy London - a creative communications agency.
Recent Activity
Sell! Sell! I agree. There are some agencies who'd prefer to dispense with any kind of product message and there are some advertisers who think they can rationally convince people of product superiority, without having to be moving or entertaining. Both extremes are probably wrong. I would say, however that there is very little rational product information in the Lurpak work. The product is at the heart of the work, but we don't describe or justify its quality through any description of its ingredients, provenance, manufacture, etc. Equally, our Grrr campaign for Honda diesels told a product story, but didn't do it in a way that relied on rational persuasion.
Jaymark - yes, absolutely. As the image suggests above - tattooed bikers generate publicity for Harley; this does have some value.
Thanks for taking the time to comment, Prof B. Please forgive my over-simplification. I take your point that, in themselves, originality and 'relevance' are insufficient to achieve effectiveness. I intended to convey the attributes of engagement and branding but should have been more specific. The whole area is fascinating because, despite the evidence to the contrary, the faith in the rational persuasion model is still so persistent amongst marketers.
Toggle Commented Apr 29, 2014 on How advertising really works at welcome to optimism
Yeah, along with a pair of tights and an old thruppeny bit.
Toggle Commented Mar 21, 2014 on the big spring clean at welcome to optimism
Interesting post, Luke. Can you please explain what you mean by that last point: "if you’re using data it's now more important than ever that you make the return of information disproportionately big enough for people"?
Toggle Commented Mar 9, 2014 on SXSW: Day two at welcome to optimism
Cheers, Sean.
You have conjured up the appealing image of a slime-coated Arnold Schwarzenegger. I'm not sure I understand your point. My contention is that, in the same way that Arnie's body is a result of his philosophical commitment to fitness, our environment is the product of our creative inclinations. It probably wouldn't occur to Arnie to eat a big portion of chips and wash it down with a few pints of beer. That's just not what he does. Stay hungry.
I suppose it depends on how you say it. It could be, anguished and despairing, "The work! The work!! The WORK!!! Arrrgggghhh!" Or it could be, incredulously, "The work? The work?? The work?!" Or perhaps we're all just the same.
Cheers, Phil. Great performance! Next stop: Hollywood.