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Writesonit
Dawn Wilensky has been covering the toy, consumer products and licensing industries for over 20 years. Most recently, she was Editor of Intellectual Property Intelligence, a weekly newsletter and online website produced by Nielsen Business Media. Prior to that, she worked at License! magazine where she pioneered key initiatives including its highly-regarded Leading Licensors issue and weekly online newsletter as well as reported on the latest trends in toys, kids' entertainment, publishing and retailing.
Recent Activity
Quiet Day but Lots of Innovation: Day 3
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The final day of Toy Fair brings with it mixed emotions. My tired feet welcome the rest, yet the rest of me feels sad because I so enjoy previewing new... Continue reading
Posted Feb 13, 2013 at Global Toy News
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A Lot More to See at Toy Fair: Day 2
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It's Day 2 of Toy Fair and the aisles still seem busy with lots of laughter, high energy and tons of unique products. I started my day off at Hasbro... Continue reading
Posted Feb 12, 2013 at Global Toy News
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What's the Buzz at Toy Fair?
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First of all, happy 110th birthday to Toy Fair! It’s truly remarkable how this wonderful and really fun industry has evolved over the years. As for me, I have attended... Continue reading
Posted Feb 11, 2013 at Global Toy News
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The Competitive Edge of Packaging
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Jill Chase, Art Director of the Go Dog Design Group started her graphic design career in publishing where she learned paper engineering for pop-up books. This rare talent developed into... Continue reading
Posted Feb 6, 2013 at Global Toy News
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It's Sky's the Limit for Skylanders
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There's a giant opportunity underfoot for Toys 4 Bob as the Activision studio unleashes Skylanders Giants, the follow-up to its highly successful Skylanders Spyro's Adventure which took its place as... Continue reading
Posted Nov 21, 2012 at Global Toy News
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Broadening the ap"peel" of Bananagrams
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There's always room for improvement, just ask Rena Nathanson, top banana at Bananagrams, who knew in her heart of hearts that tweaks could be made to the company's PairsinPears and... Continue reading
Posted Oct 11, 2012 at Global Toy News
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Direct Mail: An Effective Traffic Builder
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Mary Ann Everett has presided over Toy Collection Catalog and consulted with catalogers for 19 years. Contact her for more information about catalog marketing at mae@toycollection.com. See a sample specialty... Continue reading
Posted Jul 16, 2012 at Global Toy News
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Toy Catalogs Deliver for Small Retailers
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Mary Ann Everett has presided over Toy Collection Catalog and consulted with catalogers for 19 years. Contact her for more information about catalog marketing at mae@toycollection.com. See a sample specialty... Continue reading
Posted Jul 13, 2012 at Global Toy News
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That's what? ToyPedia helps demystify the toy box
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Chris Braun was an early collector of toy soldiers and started trading toys at age 16 to help finance his degrees. After working for Bain & Company, GE Capital and... Continue reading
Posted Jul 2, 2012 at Global Toy News
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Techno Source to Make its Mark in Tablet Market
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In a continuing series that highlights toymakers who have evolved their business comes Techno Source. See how the company strengthened its position with a strong new parent company and a... Continue reading
Posted Jun 20, 2012 at Global Toy News
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The Mother of Invention
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David Smith launched ToyTalk.co.uk, an online magazine covering the world of toys in the UK, in 2006. He is also the writer of the book 100 Classic Toys. I’ve always... Continue reading
Posted May 24, 2012 at Global Toy News
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A new twist on "fun"draising
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In a continuing series that highlights toymakers who have evolved their business comes The Haywire Group. See how a newly created division is raising its profile (and those of its... Continue reading
Posted May 14, 2012 at Global Toy News
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Rain, Rain Go Away
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It is often said that the British are obsessed with the weather, and it’s hard to disagree with that assertion. It’s true that we often begin conversations with a reference... Continue reading
Posted May 4, 2012 at Global Toy News
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Inventor Events – Young or Old, New or Professional
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Mike Hirtle is a 36-year industry veteran who started his career at Mattel as an engineer in the Preliminary Design Department specializing in flying toys. Not surprisingly, since he has... Continue reading
Posted Apr 17, 2012 at Global Toy News
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Digital Kids Conference Sure to Engage Attendees
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Chris Sherman is on the cutting edge of play and technology. He is the founder and ceo of Engage Digital, a company that executes trade shows featuring the latest in... Continue reading
Posted Apr 5, 2012 at Global Toy News
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China Steps Up Its Game in Product Sourcing
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Rich Stern has over 25 years operational involvement with the importation of goods from around the globe. Stern spent a good part of his career with a privately-owned importer and... Continue reading
Posted Apr 4, 2012 at Global Toy News
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Barbie, Bratz and the Dilemma Over Bald Fashion Dolls
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Michelle Spelman is a Live Wire! An urban mom of three, she is editor and inventor relations liaison for Chicago Toy & Game Group. She is co-founder of Flying Pig... Continue reading
Posted Apr 3, 2012 at Global Toy News
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Partnership to Raise Profile of China Kids Expo
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No more baby steps for the China Toy & Juvenile Products Association (TJPA) as its new partnership with Koelnmesse is another strong indicator that the national trade body is serious... Continue reading
Posted Mar 29, 2012 at Global Toy News
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Unite & Fight: Brands and Retailers Should Join Forces for More Sales
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Mark Grondin has over 15 years of experience in eCommerce, web and mobile technology, having provided eCommerce consulting to firms like the German Stock Exchange, Swissair and Johnson Outdoors, and... Continue reading
Posted Mar 29, 2012 at Global Toy News
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Jelly Belly is Game to Evolve its Brand
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Evolution ..... The word is defined as a gradual process in which something changes into a different and usually more complex or better form. Having covered consumer products for nearly... Continue reading
Posted Mar 20, 2012 at Global Toy News
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Queen, Country and Toys; A View From the UK
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For those of you who are thinking "I know that face," I have been involved with the toy trade press in the UK for the past 30 years. Last year... Continue reading
Posted Mar 15, 2012 at Global Toy News
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Doing Business in Brazil; What You Must Know
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Stacey Bowers, MILS, is a Global Regulatory Specialist at Compliance & Risks, Ltd., which provides regulatory monitoring and management services and solutions to retailers, brands, and their supply chain partners.... Continue reading
Posted Mar 14, 2012 at Global Toy News
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The New Toy Chemical Data Requirements
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Joseph Rinkevich, an entrepreneur and consultant with over 15 years experience working with manufacturers and retailers on environmental and sustainability strategy across many product categories, is co-founder of SciVera, a... Continue reading
Posted Mar 6, 2012 at Global Toy News
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NASCAR Races to Drive Retail Excitement
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Now that the dust has cleared from Toy Fair, new products will begin racing toward store shelves, all with the hope of driving foot traffic into retail stores. Speaking of... Continue reading
Posted Mar 1, 2012 at Global Toy News
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The Perfect Pitch will Score Big with Media
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Samantha Martin is the founder and ceo of Media Maison, a New York City full-service public relations firm. As a third-generation toy industry specialist who works one-on-one with Hong Kong’s... Continue reading
Posted Mar 1, 2012 at Global Toy News
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