Found out yesterday, at the store, that I was not grandfathered in. I joined at the same time as a friend at work. He never uses the store, I swap 3 movies a week at the store. He got grandfathered in, and I did not. I sent an email to ask why and they stated: "We’re giving **our most frequent renters like yourself** the option of either continuing with limited in-store exchanges at a the same price point or moving to a new plan if you'd like to continue your unlimited exchanges and agree to a higher price point." So the decision on whether you are grandfathered in depends on the number of store exchanges you have made in the past. In other words, they are screwing their most active customers. - Chris

I can confirm that this is the case. I joined at the same time as a friend at work. He never uses the store, I swap 3 movies a week at the store. He got grandfathered in, and I did not. I sent an email to ask why and they stated: "We’re giving **our most frequent renters like yourself** the option of either continuing with limited in-store exchanges at a the same price point or moving to a new plan if you'd like to continue your unlimited exchanges and agree to a higher price point." So the decision on whether you are grandfathered in depends on the number of store exchanges you have made in the past. In other words, they are screwing their most active customers. - Chris

Not surprised. I haven't paid any attention to their financials, but I kept asking myself, everytime I would exchange 3 movies at the store, how the heck they were making any profit off of me. I can see they weren't. I am probably in one of the non-profitable customer groups. I only watch new releases, and its too hard to get them from the mail. So every Tuesday I go into the store and exchange 3. Since they started this in-store business, not once have I dropped an envelope in the mail. Every one has went to the store. I have also stopped caring what was in my Queue or what was mailed to me. Lately I've just been getting them out of the mail, sealing the envelope right back up, and then driving to the store for a new release. Note: I do NOT copy DVDs. I tried copying a DVD one time, and it took so long that it wasn't worth my time. I probably exchange 6-9 DVDs a month at the store.