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Results seem self fulfilling. The cohort of donors signing onto USPACE will be those with a strong affinity and would have a low attrition anyway. Am I missing something?
Commented Jul 27, 2010 on How to reduce face to face attrition by up to half at queer ideas
How to reduce face to face attrition by up to half
One of the problems of using face-to-face techniques to recruit donors has been the high cancellation rates. It's not unusual to see more than 50% of all supporters recruited in this way cancel their regular gift in the first year. The fundraising industry has always struggled with this huge ...
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