Mike McClure's Profile | TypePad

This is Mike McClure's TypePad Profile.

Join TypePad and start following Mike McClure's activity

Join Now!

Already a member? Sign In

Mike McClure

We can help you business get better

Interests: radio, marketing, media, advertising, branding, tv, strategy, web design, internet marketing, research, creative, direct marketing, email, database management, logo development, brand culture, print

Recent Activity

Here's How Retailers Can Make Time To Use Social Media Efficiently

Social media can be fast and chaotic for any business owner, making it crucial not to dive in without a plan. Each month retailers are presented with a unique challenge to promote products, events and sales on limited resources and... Continue reading

Posted yesterday at Yaffe Tidbits

0

Read Mitch Joel's Ctrl Alt Delete As If Your Future Depends On It

Does your future really depend on reading Mitch Joel’s new book Ctrl Alt Delete? I’d have to say a very definite maybe. If you’re the winner of last weekend’s record-breaking $600-million Powerball jackpot, it definitely doesn’t. If you are a... Continue reading

Posted 2 days ago at Yaffe Tidbits

0

How to use Social Media for Customer Service

The new generation of customers create a unique challenge for retailers who pride themselves on customer service. The speed, reach and transparency of social media provide the customer who wants service on their own terms with a strong voice. When... Continue reading

Posted May 14, 2013 at Yaffe Tidbits

0

How To Leverage Exclusivity To Boost Your Brand & Sales On Social Channels

Exclusivity sparks excitement in the hearts of consumers. Retailers can use this concept to grow their social media followers and build loyalty within the community without increasing the price of the product. Offering exclusive content and deals to consumers on... Continue reading

Posted May 7, 2013 at Yaffe Tidbits

0

Mike McClure added a favorite at Yaffe Tidbits

May 2, 2013

Your Social Media RIO May Be Better Than You Think

This week, because of a social media campaign, I bought a car that wasn’t on my consideration list from a dealership I never would have bought from. And I’m pretty sure my purchase was never factored into their social media... Continue reading

Posted May 2, 2013 at Yaffe Tidbits

0

5 Twitter Tips for Retailers

Twitter is an essential tool for a retailer’s toolbox in the new age of communication. This social media platform where messages are limited to 140 characters, moves at the speed of light and reaches more than 200 million active users.... Continue reading

Posted Apr 30, 2013 at Yaffe Tidbits

0

How Listening Allows Retailers to Join the Social Media Conversation

“Wisdom is the reward you get for a lifetime of listening when you'd have preferred to talk.” - Doug Larson Nothing ruins a good conversation like somebody who never shuts up. While traditional retail advertising in print and broadcast has... Continue reading

Posted Apr 23, 2013 at Yaffe Tidbits

0

5 Online Properties Every Business Should Claim Now

If your business has a brick and mortar, physical location - that's not the only property you should be concerned about. You have online properties. And if you haven't claimed them, you could have the wrong information about you out... Continue reading

Posted Apr 9, 2013 at Yaffe Tidbits

0

Baseball, Spring, Make Now the Time to Launch Your New Business Ideas

It's opening day in Detroit. An annual ritual of spring when everybody is a baseball fan and full of optimism. In this city, it's more than just a baseball game, it's a party - the perfect day to skip work... Continue reading

Posted Apr 5, 2013 at Yaffe Tidbits

0

Is Your Brand an Honest One?

Is your company being honest with your customers? I'm not talking about can you support your claims or are you accurate in your product descriptions. Those are important, too. But I'm talking about honesty on a deeper level. Whether you... Continue reading

Posted Apr 4, 2013 at Yaffe Tidbits

0

When Customers Attack: Turning Negative Comments into Opportunities

As more brands are making their way to social channels, knowing how to deal with negative comments addressed to their brand or store is becoming a real issue. Frequently customers will voice their disappointment with the brand through social channels,... Continue reading

Posted Mar 26, 2013 at Yaffe Tidbits

0

How 3D Printing Could Completely Change Business, Health and More

Printing Ideas 3D printing is the next step in empowering consumers to create extremely custom-tailored products, exactly how they envisioned. Falling costs of 3D printing technology and the expiration of major patents, propelled 3D printing as a viable option for... Continue reading

Posted Mar 22, 2013 at Yaffe Tidbits

0

Ad of the Week: Dove Men + Care - Slow

This week we're going international with a great spot from Brazil for Dove Men + Care shampoo. Even though it's not in English and you have to read the subtitles - you'd get it if you didn't read them. It's... Continue reading

Posted Mar 20, 2013 at Yaffe Tidbits

0

Ad of the Week: Pepsi Max: Jeff Gordon Test Drive

Who doesn't love to see a used car salesman get the crap scared out of him on a harrowing test drive? That's basically the premise of this Pepsl Max video. NASCAR race driver Jeff Gordon disguises himself and sets up... Continue reading

Posted Mar 13, 2013 at Yaffe Tidbits

1

Using Email Data To Improve Retail Results

New trends come and go, but email marketing continues to be the top dog for retailers in the digital arena. It still does the best job of pulling customers through the buying cycle. And you can learn a lot from... Continue reading

Posted Mar 12, 2013 at Yaffe Tidbits

2

Ad of the Week: Dead Man Down - What Would You Do?

Today's marketing gem is a hidden video experiment to promote the film Dead Man Down. The agency, New York's Thinkmodo, rigged hidden cameras inside and outside of an office building elevator and staged a murder inside. When people walked up... Continue reading

Posted Mar 6, 2013 at Yaffe Tidbits

0

Building Stronger Relationships by Delighting Your Customers

Retailers constantly compete to stand out from the crowd. Most of the time consumers see a blur of ads, commercials and mailers. One of the sure ways to stand out from the crowd is to delight your customer. Surprise them!... Continue reading

Posted Mar 5, 2013 at Yaffe Tidbits

0

How to Use Twitter to Manage Your Reputation: The H&R Block Story

When someone questions the integrity of your work publicly, what do you do? In the recent case of H&R Block, they mobilized their workforce to post messages and images on twitter using the hashtag #IamHRBlock. It not only enhanced their... Continue reading

Posted Feb 28, 2013 at Yaffe Tidbits

0

Ad of the Week: Samsonite - Heaven and Hell

It's been awhile since I've featured a print ad. I happened to stumble on this one in an article proclaiming it as the world's most awarded print ad. Well add one more award - Yaffe's Ad of the Week. Not... Continue reading

Posted Feb 27, 2013 at Yaffe Tidbits

1

How Pinterest Contests Can Be Integrated Into Your Marketing Mix

As we previously blogged about, technology is changing at breakneck speeds, and so are your customer’s habits. One of the areas where technology is changing consumer behavior quickly is in social media. Seems new platforms and channels appear every month.... Continue reading

Posted Feb 26, 2013 at Yaffe Tidbits

1

Ad of the Week: DB Export Dry - The Wine Is Over

Maybe it's the beer lover in me. Maybe it's that I did go through the whole wine thing with my wife back in the day. But this spot connected with me and is just plain fun. It opens up with... Continue reading

Posted Feb 21, 2013 at Yaffe Tidbits

3

How Retailers Can Use The 3-Phase Mobile Path To Purchase

Smartphone penetration has gone over 50% now. Mobile search is rapidly gaining on the number one way people search online. Our society and online use is going mobile and retailers need to figure out how to best use these tools... Continue reading

Posted Feb 19, 2013 at Yaffe Tidbits

0

Ad of the Week: Sussex Safer Roads - Embrace Life

Wow. That's really all I have to say. Watch the video. It speaks for itself. Sussex Safer Roads - Embrace Life/Always Wear A Seatbelt. So well done. With little in the way of effects. No dialouge. No sound effects. Yet... Continue reading

Posted Feb 13, 2013 at Yaffe Tidbits

0

Optimizing Your Retail Media Reach In This 2 or 3-Screen World

To stay relevant in the consumer’s minds, retailers need to understand the changing consumers today and how it affects advertising Media Mix. Take my family for example, when we watch American Idol. 10 minutes into the show, my daughter is... Continue reading

Posted Feb 12, 2013 at Yaffe Tidbits

0

More...

Subscribe to Mike McClure’s Recent Activity