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Mike McClure
We can help you business get better
Interests: radio, marketing, media, advertising, branding, tv, strategy, web design, internet marketing, research, creative, direct marketing, email, database management, logo development, brand culture, print
Recent Activity
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If you need to create sales right now, there are several types of marketing strategies we've used for clients to create urgency in shoppers minds. Here are 7 types of retail marketing strategies that move the sales needle. Continue reading
Posted Dec 6, 2016 at Yaffe Tidbits
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Data and analytics allows you to understand exactly who your donors are and what drives them. So, you can be more proactive in your marketing approach, improve donor engagement and increase returns on fundraising efforts. Continue reading
Posted Nov 18, 2016 at Yaffe Tidbits
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Some people just can't wait for Christmas. Kids espcially find it hard to wait. In this cute commerical for Milka chocolates, one kid decides he doesn't have to wait Continue reading
Posted Nov 16, 2016 at Yaffe Tidbits
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Here are some of the best digital marketing tactics to add to your retail marketing efforts. Digital has allowed retailers to blend the physical and digital worlds for faster, more convenient, intuitive, valuable and more streamlined shopping experiences. Continue reading
Posted Nov 15, 2016 at Yaffe Tidbits
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I figured everyone could use a good chuckle today. I know we're a divided nation this morning - cat people vs dog people - but this is one cat commercial even us dog people can get behind. Continue reading
Posted Nov 9, 2016 at Yaffe Tidbits
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Data and analytics help to predict trends, forecast demand, optimize pricing and identify your best targets and their purchase triggers. Understanding your data will optimize your retail marketing budget and help close the gap between insight and action. Continue reading
Posted Nov 1, 2016 at Yaffe Tidbits
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Our ad of the week is a refreshing and moving take on funding breast cancer research. It's quiet. It's real. It's moving. And it makes it's point in a different, unexpected way. Continue reading
Posted Oct 26, 2016 at Yaffe Tidbits
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If you're trying to bring more customers into your store today and convert more of them into actual sales, it's important that you have a presence in mobile. Here are 10 tips for retail marketing on mobile Continue reading
Posted Oct 25, 2016 at Yaffe Tidbits
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Today, with so much content available, it's important that your organization shares good stories that will connect with your key audiences. Brand storytelling can be an integral part of yourmarketing strategy. We recently presented Brand Storytelling for Digital and Social Media. Here is that presentation Continue reading
Posted Oct 21, 2016 at Yaffe Tidbits
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I found this to be an amazing piece of cinematic storytelling. As part of Activia's global #InSync campaign, this video follows the life of up and coming ballerina Ingrid Silva from her childhood growing up in a poor community in Rio to the moment she achieves her dream on the stage in New York. Continue reading
Posted Oct 19, 2016 at Yaffe Tidbits
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The day of TEDxDetroit has become one of my favorite days of the year here in Detroit. It's always been a great day of infotainment, new experiences, inspirational moments, Detroit pride and a chance to reconnect with old friends Continue reading
Posted Oct 7, 2016 at Yaffe Tidbits
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Higher education marketing is most successful when it’s connected with every part of the student journey. Video can play an important part in making that connection. Today’s teens spend a huge amount of their media time with online video, making it a natural medium for higher education recruitment. Continue reading
Posted Oct 6, 2016 at Yaffe Tidbits
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When Millennial shoppers venture out to the stores, the more they can get out of the experience; the more satisfied they will be. Retailers are fulfilling this need by offering in-store services to help Millennials get more value out of their shopping experiences while maximizing their budgets and time. Continue reading
Posted Oct 4, 2016 at Yaffe Tidbits
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New moms often feel overwhelmed and that they're not doing as well as they should be. This is especially true for new moms when they go back to work. In this amazing, empowering video from Artsana USA, Inc.’s infant brand Chicco, they take the time to show a new mom that she's doing a lot better than she thinks. Continue reading
Posted Sep 28, 2016 at Yaffe Tidbits
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Customer-centric marketing leads to better sales. When you show you care about a customer, you make a deeper connection with them. Deeper connections lead to customer loyalty. On average, a loyal customer is worth up to 10x their first purchase. Continue reading
Posted Sep 27, 2016 at Yaffe Tidbits
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When trying to promote your university, paid social media, whether it’s promoted posts or social media ads, can be a way to offer value by supporting each step of the student journey. Instead of hoping your content is shared enough to get in front of your target market, paid social allows higher education marketers to reach the right people with the right message. Continue reading
Posted Sep 22, 2016 at Yaffe Tidbits
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I don't know if this is just a good week for women in ads or if it's an indication that female empowerment has come into it's own. But as I searched for my Ad of the Week, I found two good ads based around the same theme. Continue reading
Posted Sep 21, 2016 at Yaffe Tidbits
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Black Friday week has traditionally been when retailers get in the black for the year. A recent study shows that nearly half of consumers plan to get their holiday shopping done before that. Continue reading
Posted Sep 20, 2016 at Yaffe Tidbits
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Let's face it. Perfume ads seem to compete on a regular basis to see who can come up with the most bizarre commercials. This latest ad/content film by Spike Jonze for Kenzo may be the winner. It is not just bizarre; it's captivating. Continue reading
Posted Sep 14, 2016 at Yaffe Tidbits
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In today's tough retail environment, is there room to talk about the little things that make customers happy beyond amazing deals? The short answer is yes. The real world answer gets more complicated. Here's why it's important to retailers today Continue reading
Posted Sep 13, 2016 at Yaffe Tidbits
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I think Oscar Mayer absolutely nailed that emotion a mom feels when their kids go back to school in their latest spot. They tapped into our heart strings in a way that doesn't feel forced or taking advantage of this emotional time. Continue reading
Posted Sep 7, 2016 at Yaffe Tidbits
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If you're not using digital media in your retail marketing mix, you could be missing some good opportunities to both generate sales and build your audience. Here are 6 reasons to consider adding digital. Continue reading
Posted Sep 6, 2016 at Yaffe Tidbits
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If you're treating too many uninsured patients, it can skew your payor mix into an area that makes it difficult to run your hospital system efficiently. One way you can combat this is to change your healthcare regional marketing media mix and your creative to focus on the more upscale, insured patient base. Continue reading
Posted Sep 1, 2016 at Yaffe Tidbits
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Successful marketing today goes well beyond the :30 second ad. It's longer format videos. Good storytelling. Tying into a good cause in more than just a surface way. The latest ads for American Insurance Company's "Insure Carefully, Dream Fearlessly" campaign... Continue reading
Posted Aug 31, 2016 at Yaffe Tidbits
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The Yaffe Group has worked with over a dozen of the top furniture retailers. This infographic shows some tried and true promotions that consistently work to bring customers through the doors. Continue reading
Posted Aug 30, 2016 at Yaffe Tidbits