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Yajing Gao
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Time flies so fast! The capstone project is almost finishing, and we just need to make our final report and add all the insights and data we get from the survey that discussion with the client and customers. I feel very happy to take this final project for this program because we can use all the stuff we learn from the Marketing project and communicate with the real client in the market. Also, I learn a lot from my team partner, when I confused about our work, Samson and Courtney will help me out immediately. We always figure out the... Continue reading
Posted Apr 11, 2017 at CAPSTONE!
This is the week before the final product, and our target is to make the best product for our dense deck. I feel very excited about our capstone project. We had a meet with our client Uttan last Tuesday and he wants us to conduct a last round of the primary research so that we can get more consumer insights for launching the new product. Since we found that his products were delayed longer and will not be available until mid- April, the things we can do now is making a simple website for e-commerce to test the product in... Continue reading
Posted Apr 3, 2017 at CAPSTONE!
This week, we have our second PR with Drew on Tuesday. We show him what we have done and the Slides that we present to the client. We got some good advice from him, such as how to make our power point become more efficient to deliver the information. Meanwhile, we also discuss about how is our project going and what difficulties we met before. We are going to finish our project at the one week before the final week. So far so good. We are doing our second survey and got the 20 emailed reply out of 60 college... Continue reading
Posted Mar 23, 2017 at CAPSTONE!
Last week, we went to visit and do a presentation to our client in downtown. Based on what we discussed with Uttam about our survey results by the Email last week, we organized all the secondary research and detailed analysis of the survey. For example, we come up with a bunch of marketing method for launching the product at UC, such as event marketing with Sigma Sigma Carnival and flyers on desks and campus messaging. Uttam was satisfied with what we already did, meanwhile, he also come up with some new questions. He thought that our target market is freshmen,... Continue reading
Posted Mar 10, 2017 at CAPSTONE!
Last week, we work on survey analysis. We collected 103 responds from university students. We found some great and useful insights from the data and the comments from the survey. For example, the most respondents expected the product to cost $1, average was $3; Majority of respondents want to purchase in a store off campus; Only 14.5% of respondents use scent boosters and so on. After we discussing and analysis the data we have got, we send it to the client and we make the appointment for the next meet to report our survey specifically. I feel that the client... Continue reading
Posted Mar 6, 2017 at CAPSTONE!
Last week we have been asked to discuss about our background, so our classmate can get some insights if that match their capstone project. I have almost one year working experience in non-profit organization in China. My undergraduate degree was in Finance. And I had an internship experience in HSBC Bank in China. If there is anything I can help with, please be free to contact with me. Continue reading
Posted Feb 27, 2017 at CAPSTONE!
After designing the survey, we sent it to the client and made the appointment to discuss the practicability of the survey questions. I think the question could be more specific when we communicate with the Client, because we want to make him feel satisfied about our works. Then we start our meeting. During the meeting, we let the client knows our agenda and the ideas of our survey. We also talked him about some good way to spread out the survey. Meanwhile, he was willing to offer some help on spreading out the survey since he also has a project... Continue reading
Posted Feb 20, 2017 at CAPSTONE!
Before the creating survey questions, we decided to visit all the place that college students may go to laundry at, such as dorm facilities and laundromat. When we went to the city limits, which is a laundry and tanning place near the campus, the staff told us some students came here to do the laundry but it’s hard to say which one is a student. And we are surprised that doing laundry for students who live in dorm is pretty inconvenient because they have to carry heavy cloth and detergent to the only one small laundry room in the whole... Continue reading
Posted Feb 12, 2017 at CAPSTONE!
This week our group work on making deeper in person interview and make the component graph of our Tide 3-in-1 product. Before we use the Qualtrics to make the questionnaires, we decided to do some in person interview first. We design some general questions, and it’s very important for us to design a better questionnaire. I interviewed 3 college student, and I found that all of them have the experience of using the communal laundry facility. All of them feel bad about using communal laundry facility. Therefore, this new tide 3-in-1 packet seems a good idea for them and brings... Continue reading
Posted Feb 6, 2017 at CAPSTONE!
This week we focus more on our secondary research, we narrowed down to few different directions, such as industry research and amazon reviews. I worked on customer review’s research, which separate in three different product Tide-to-go pods, Unstoppables beads and Downy dryer sheets. Since the 3 in 1 regimen kit haven’t published in the market yet, I can only collect the reviews from those three products separately. I found that it’s difficult to find out the customers complain of the inconvenience of using products. Most of reviews were talking about the smell or the quality of the product. I doubt... Continue reading
Posted Jan 30, 2017 at CAPSTONE!
I am excited for the first class of this semester--capstone, especially it’s my last semester. I feel a lot of motivation and pressure because our work have to make the client feel satisfied, which is the most tough part of the project. Although I experience the group changing, I get into the P&G project finally. P&G is one of the headquarters from Cincinnati which makes me feel so good that I could have the chance to get into the company by attend the project. Also as a “late” member to the group, I really appreciated my group took good care... Continue reading
Posted Jan 23, 2017 at CAPSTONE!