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Great post! So exciting to have a marketing topic blend with my hobby! I bought a GoPro cam last year for mountain biking and totally love it. They sold to me simply because their awesome, high-quality biker videos represented a persona I loved and knew. (here is 2 min youtube clip filmed with gopro cam where I bust open my chin ) The only thing is that I'm skeptical is if regular b2b or even b2c companies can replicate a GoPro-like marketing effort. Maybe if you have an enormous budget you can make exciting videos about voice of customer and enterprise feedback software, etc. but otherwise you are often stuck with "web content that is simply an egotistical spewing of gobbledygook-laden corporate drivel".
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Feb 14, 2012