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Dana Lynn Smith
Interests: book marketing, book promotion, working with authors, writing
Recent Activity
Great article, Joel. And Terry, thanks for your note. I agree that defining target audiences is very important. I've written about that several times, including this article:
Building a strong platform and community are essential to a successful book launch. In this guest post, book marketing expert Joel Pitney shares his practical tips for developing a network of people and organizations who can help launch your book... Continue reading
Posted Mar 29, 2017 at The Savvy Book Marketer
In today's guest post, publicity pro Joel Kessel offers authors some terrific tips for preparing to publicize your book. I recently posed this question in two private Facebook groups for authors working on their book marketing campaigns: “What one word... Continue reading
Posted Mar 18, 2017 at The Savvy Book Marketer
In today's guest post, novelist Louise Cole shares some advice about overcoming your fear of book marketing and talks about her participation in the Kindle Scout program. Whether authors are traditionally published or self-published, they are usually beset with an... Continue reading
Posted Feb 20, 2017 at The Savvy Book Marketer
Also, this site has some articles about movie rights:
Thomas, here is a good article about doing publicity for fiction:
What does it take to succeed as an author? In this episode Nina Amir explains why authors need to treat their publishing venture like a business and how to develop a marketing mindset. You’ll learn what authors must do to successfully promote their books and how to make book promotion... Continue reading
Posted Jul 10, 2015 at Savvy Book Marketing Podcast
Donna, your podcast hosting service will automatically upload each episode to iTunes. I use and it's very easy. Here's a good tutorial about how to start a podcast: To learn how to set up and use a site, I recommend isn't generally recommended due to some limitations. I hope that helps, and good luck with your blog and podcast! Dana
Online marketing can reach a huge audience, but one of the best ways to sell children’s books is in person, doing presentations at schools, libraries and other events for kids or families. The great thing about school presentations is that... Continue reading
Posted Mar 31, 2015 at The Savvy Book Marketer
Barbara, thanks for your notes. Yes, many authors do charge for school visits and I've seen fees as high as $500 for a half day of live presentations. Fees could be somewhat lower for Skype visits than in-person visits, but there's no travel time or expense. I have added a link to your excellent book in the Resources section of this post.
Children's book author Margot Finke explains how she profits from visiting schools and libraries around the world through the magic of Skype. You'll get some great advice for doing virtual author visits, including how to keep kids engaged, handle the technical aspects of virtual author visits, promote your speaking services... Continue reading
Posted Mar 24, 2015 at Savvy Book Marketing Podcast
In today's guest post, media coach Gina Rubinstein shares her expertise in using the media to promote books. 10 Tips on How To Use The Media To Sell Books by Gina Rubinstein FACT 1: The marketplace for books is crammed... Continue reading
Posted Mar 18, 2015 at The Savvy Book Marketer
Thanks for sharing Sonja. Giving away physical books is another way to get people reading your work and telling others about it.
Learn what a virtual book tour is and why it’s such a powerful way to get massive exposure for you and your book. You will also discover several different types of tours to choose from and learn the steps to organizing your own virtual tour. Be sure to see the... Continue reading
Posted Mar 11, 2015 at Savvy Book Marketing Podcast
Thanks Stephanie! Glad to see that freebies work :)
Did you know that some of the most successful authors are giving away their work? In fact there are several ways that authors can profit from giving away free ebooks, reports and other valuable content: KDP Select The main reason... Continue reading
Posted Mar 4, 2015 at The Savvy Book Marketer
Shelley, thanks so much for being on the podcast! I know that listeners will get so much value from this interview.
Learn how to grow your mailing list and boost your sales by giving away a lead-generating ebook at no charge on Amazon and other bookstores. Publishing and marketing expert Shelley Hitz explains why this strategy works and shares the best ways to write and publish your ebook, how to price... Continue reading
Posted Mar 2, 2015 at Savvy Book Marketing Podcast
In today's episode, I’m responding to a question from a listener who asked about the best ways to promote a book that's been out for a while. Learn how to evaluate your book, marketing materials, and marketing plan and create a new promotional plan to re-launch your book and jump... Continue reading
Posted Feb 23, 2015 at Savvy Book Marketing Podcast
Press releases are a great way to get media coverage that can build your reputation as an author and lead to book sales. Some press releases announce the publication of a new book, while others are designed to gain interviews... Continue reading
Posted Feb 18, 2015 at The Savvy Book Marketer
Learn how press releases can lead to interviews and media coverage that sells books in this interview with award-winning publicist and author Sandra Beckwith. You’ll discover the various types of press releases that are used to promote books, how to write press releases that get results, and the best places... Continue reading
Posted Feb 16, 2015 at Savvy Book Marketing Podcast
When someone lands on your website, book sales page or social post, you may get only a fraction of a second to capture their attention before they decide to move on. Photos and illustrations (along with strong headlines) are key... Continue reading
Posted Feb 11, 2015 at The Savvy Book Marketer
In book sales, it's not just what you know, but who you know! In this episode learn how relationship marketing can boost your book sales. First you will discover why relationship marketing is so important to success. Then you’ll learn how to develop mutually beneficial relationships with the influencers who... Continue reading
Posted Feb 8, 2015 at Savvy Book Marketing Podcast
Learn how to publish, promote, and profit from nonfiction books at the 5th annual Nonfiction Writers Conference, May 6-8, 2015. This virtual event features 15 speakers over three days, with attendees participating via phone or Skype. I'm honored to be... Continue reading
Posted Feb 3, 2015 at The Savvy Book Marketer
It’s important to have a strong foundation in place for promoting your book. The first step is to start “building your author platform” – in other words you need to develop a reputation, connections, and online followers. Building a platform... Continue reading
Posted Jan 28, 2015 at The Savvy Book Marketer