Interesting comment in a Pulse article on what the overall GMC contract changes mean for GPs. On the DES changes, the GPC said: 'We have achieved a reduced burden on GP practices.' How much of the notion of Primary Care 'burden' is hindering good IBA etc?

The government didn't launch the drinkaware campaign, the industry did. The government leads the 'Know you limits' campaings which are seperate. But many health experts are critical as the evidence for capmaigns is limited, but other measures, such as minimum pricing, are proven to make a difference. The government decsisions come down to what is more politically popular though. see this story for more: http://www.alcoholpolicy.net/2009/07/alcohol-industry-launches-100-million-repsonsible-drinking-campaign.html