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The NYC Business Networking Group (NYCBNG)
New York
The Queen Yenta of Business Matchmaking
Interests: Small Business, Entrepreneurs, Email Marketing, Social Media, Startups,
Recent Activity
Note from Lee: It is with great joy that I get to introduce new TopRank Marketers to our readers here at Online Marketing Blog. Ever since Brooke Furry joined our team, she has been opening up smiles on the people... Continue reading
Posted Apr 4, 2014 at Better Business Blog
Let me guess … You’re smart. You know your stuff. And you have a sparkle in your eyes when you talk about your favorite subject. But your writing doesn’t sound like you. At all. No matter how hard you try,... Continue reading
Posted Apr 3, 2014 at Better Business Blog
Close your eyes and picture McDonald's famous golden arches. Now, imagine if they had been gray. Would the burger chain be the international success it is today? The color of some logos is more powerful than the logos themselves --... Continue reading
Posted Apr 2, 2014 at Better Business Blog
Innovation Suffocates in a Culture of Mediocrity: How to breathe life into company culture to compete for the future Ideas are a dime a dozen. Everyone seems to have one or more. I just wish that more organizations would appreciate... Continue reading
Posted Mar 31, 2014 at Better Business Blog
Email has spanned the various stages of digital marketing evolution and is still going stronger than ever. It is an excellent communication channel when used strategically as part of a larger digital campaign. So just how big has email become?... Continue reading
Posted Mar 26, 2014 at Better Business Blog
You can yell and even scream from stage, but if you truly want to change the minds of your audience, it’s going to start with your ability to ask amazing questions that force them to think, reflect, and challenge what... Continue reading
Posted Mar 25, 2014 at Better Business Blog
How did Google manage to come out of nowhere? And how did it grow to reach$58 billion in annual revenues in 2013 — all in under two decades? There are many explanations for the company’s phenomenal growth. But one technique... Continue reading
Posted Mar 24, 2014 at Better Business Blog
“Can we increase our blog readership by 50% in the next 6 months?” If you’re a digital marketing or social media professional, questions like this are probably pretty familiar. For many companies, specific goals are a godsend since social media... Continue reading
Posted Mar 22, 2014 at Better Business Blog
Welcome to Charm School I've posted a lot of research from experts on getting people to like you, being influential, and having great conversations. What's the best way to use all this information to be more interesting? 1. First, don't... Continue reading
Posted Mar 21, 2014 at Better Business Blog
Long before email newsletters became a central part of my life, I harbored dreams of being a famous jazz guitarist. While I know now that fame and jazz is a mythical combination, akin to a unicorn triple-crown winner, that was... Continue reading
Posted Mar 20, 2014 at Better Business Blog
Everyone in business today is being asked to do more with less. There is constant pressure to improve performance, maintain growth and beat the numbers. From large multinationals to independent contractors, increasing efficiency is top priority. Here are five tips... Continue reading
Posted Mar 19, 2014 at Better Business Blog
When you're just starting out, you need to project an air of sophistication and establish that you have indispensable skills and knowledge. Most small business owners I know salivate at the prospect of landing a large customer. But having listened... Continue reading
Posted Mar 18, 2014 at Better Business Blog
For more such lists of marketing tools and software, check Big Ass List of Marketing tools and software. The list was compiled from WarriorForum and FreelanceFolder. Note-Taking and Documents These tools will help you take notes no matter where you... Continue reading
Posted Mar 17, 2014 at Better Business Blog
As we've seen before, getting your inbound email under control will give you a huge productivity boost, but what about all the emails you send? If you want to be a good email citizen and ensure the kind of results... Continue reading
Posted Mar 16, 2014 at Better Business Blog
My career has been filled with daunting tasks. I graduated with a degree in the all-too-general category of business, which didn’t exactly prepare me for any one specific industry. So, when I settled into a career with a healthcare technology... Continue reading
Posted Mar 15, 2014 at Better Business Blog
What these entrepreneurs lacked in funds, they made up for in gumption. Read on for inspiring tales of daring, dedication, and desperation. There's no question that turning a great idea into a profitable business is exciting. But it's tough, as... Continue reading
Posted Mar 14, 2014 at Better Business Blog
Everyone has room to improve. Here is a monthly schedule of self-improvement sure to make you look back on 2014 with pride. The New Year brings hope of beginnings and commitments. And yet many resolutions fall flat after a month... Continue reading
Posted Mar 13, 2014 at Better Business Blog
With the rise in popularity of online marketing, many proven offline methods are simply forgotten when marketing campaigns are planned. Of course, online marketing is hugely important in today’s Internet-connected world, but offline engagement with customers still has unique and... Continue reading
Posted Mar 11, 2014 at Better Business Blog
The Gettysburg Address was 271 words long. Yesterday, I received an email on a company policy change regarding coffee and tea selection that was 350. I know—coffee’s important. But if Lincoln was able to eloquently tell a divided nation about... Continue reading
Posted Mar 11, 2014 at Better Business Blog
By Gini Dietrich One of the most interesting uses of social media, to date, is how it was used during the Boston Bombing manhunt. Not only could you get updates on Facebook and Twitter – and follow certainhashtags to get... Continue reading
Posted Mar 10, 2014 at Better Business Blog
Social media is used to build brand ambassadors, drive traffic, and convert sales. While building a social media following can be very difficult, one way to speed up the process is to tap into a fan base that is already... Continue reading
Posted Mar 7, 2014 at Better Business Blog
Email marketing is similar to social media in that it's a marketing tool that's most effective for follow-up, not lead generation. Consider these statistics about follow-up: 2% of sales are made on the first contact; 3% of sales are made... Continue reading
Posted Mar 6, 2014 at Better Business Blog
It was a slow morning in my feedly folder for content marketing. My eyes skimmed headline after headline. There was nary a flinch from my oft-twitchy index finger indicating it was itching to click and read more. Until I came... Continue reading
Posted Mar 5, 2014 at Better Business Blog
"How and when should I start marketing?" Many companies and new entrepreneurs can easily get hung up on that question. Whether it refers to determining the tricky questions of how and when to start marketing your product or service to... Continue reading
Posted Mar 4, 2014 at Better Business Blog