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bob rinderle
Midwest
Recent Activity
Healthy Growth Is Not Engineered
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Excerpted from Good Strategy, Bad Strategy by Richard P. Rumelt The problem with engineering growth by acquisition is that when you buy a company, especially a public company, you usually pay too much. You pay a premium over its ordinary... Continue reading
Posted Apr 6, 2012 at Bob Rinderle / Business & Beyond
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Bad Strategy
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The following is excerpted from Good Strategy, Bad Strategy, by Richard P. Rumelt. To detect bad strategy, look for one of its hallmarks: Fluff: Gibberish masquerading as strategic concepts. It uses "Sunday" words (inflated and abstruse) and esoteric concepts to... Continue reading
Posted Mar 5, 2012 at Bob Rinderle / Business & Beyond
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A Little Less Conversation, A Little More Action
The essentials of marketing are still as relevant as they've ever been. Understand what is valuable and compelling and unique about a product or service and leverage that. It is marketers chasing shiny objects, notoriety, and an angle that have... Continue reading
Posted Mar 2, 2012 at Bob Rinderle / Business & Beyond
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Collapse Of Newspaper Ad Revenues
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"The decline in newspaper ad revenues to a 60-year low is amazing by itself, but the sharp decline in recent years is stunning. Last year's ad revenues of about $21 billion were less than half of the $46 billion spent... Continue reading
Posted Feb 29, 2012 at Bob Rinderle / Business & Beyond
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So You Plan To Get Digital When?
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I continue to be amazed that 18 years after the Internet debuted as a communications and commercial tool for business, there is still such poor understanding of it across management ranks and across companies. Anyone under 40 years old -... Continue reading
Posted Feb 14, 2012 at Bob Rinderle / Business & Beyond
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Agencies As Middlemen
The ad industy is in a state of angst, but the broad themes of how to stay relevant miss the mark, I think. Bottom line, in an era when clients are empowered to interact directly with customers, agencies need to... Continue reading
Posted Dec 30, 2011 at Bob Rinderle / Business & Beyond
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Good Strategy, Bad Strategy
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I was hooked on this book by Page 5. Excerpts below: "Good strategy is almost always simple and obvious and does not take a thick deck of PowerPoint slides to explain. It does not pop out of some 'strategic management'... Continue reading
Posted Dec 20, 2011 at Bob Rinderle / Business & Beyond
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Seinfeld (1992) On Belonging
Saw this post from @Zee today and thought it is was blog-worthy. Continue reading
Posted Dec 15, 2011 at Bob Rinderle / Business & Beyond
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The Science Of Sarcasm
"An inability to understand sarcasm may be an early warning sign of brain disease." (From Smithsonian.com) Continue reading
Posted Nov 17, 2011 at Bob Rinderle / Business & Beyond
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#occupymycube
Making friends in the movement against 5x5 work spaces. Continue reading
Posted Nov 11, 2011 at Bob Rinderle / Business & Beyond
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Where I Work
Three minute peak into GE Healthcare's operation in Wisconsin. Continue reading
Posted Nov 10, 2011 at Bob Rinderle / Business & Beyond
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Steve Jobs
The passing of Steve Jobs puts into sharp relief the difference between producers and pontificators. Let's have less of the latter. Continue reading
Posted Oct 5, 2011 at Bob Rinderle / Business & Beyond
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How The World Uses Social Networks
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Click on the image to see a larger version. Continue reading
Posted Sep 30, 2011 at Bob Rinderle / Business & Beyond
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The Successful Candidate Must Suspend Reality
Below is the opening paragraph of an Account Executive job description posted by the Chicago office of a global agency, found on TalentZoo.com. I'm sure this unflappable, big idea, omniscient, creative, juggler can expect an equally impressive salary as an... Continue reading
Posted Sep 26, 2011 at Bob Rinderle / Business & Beyond
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Dancers Are The Athletes Of God
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A lovely perspective, stated by Albert Einstein. Picture courtesy of the Ballerina Project: http://ballerinaproject.tumblr.com/ Continue reading
Posted Sep 22, 2011 at Bob Rinderle / Business & Beyond
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Agencies: Beware Of Being Precious
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Mike Sheehan, the CEO of Hill Holliday, published comments on the agency's blog this week, reacting to Anheuser-Busch's decision to edit and re-broadcast for the 10th anniversary of 9/11, the original Budweiser tribute ad that Hill Holliday created in 2001.... Continue reading
Posted Sep 16, 2011 at Bob Rinderle / Business & Beyond
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Not Convinced On Keynes
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I'm no economist, but logically it does not seem possible for government pump priming to fill the void when consumer spending slows (since the latter is 70% of the economy). I have yet to see where Keynesian economics solved an... Continue reading
Posted Sep 2, 2011 at Bob Rinderle / Business & Beyond
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LGA In Zone B For Evacuation
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Looks like it is going to be a water landing at LaGuardia for me this weekend... Continue reading
Posted Aug 26, 2011 at Bob Rinderle / Business & Beyond
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The Content Grid
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From Eloqua and Jess3. (Click on the image twice to enlarge) Continue reading
Posted Aug 18, 2011 at Bob Rinderle / Business & Beyond
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Instagam
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I downloaded the wrong photo sharing app; it only allows pictures of legs. Source: Joshi Daniel Photography Continue reading
Posted Aug 18, 2011 at Bob Rinderle / Business & Beyond
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Meet My Boss
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Continue reading
Posted Aug 9, 2011 at Bob Rinderle / Business & Beyond
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Mobile Workstyle
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Surprised that anyone finds public transportation to be the most productive place to work. (Click on the image twice to enlarge) Source: Gist http://blog.gist.com/2011/08/09/the-mobile-workstyle-infographic/ Continue reading
Posted Aug 9, 2011 at Bob Rinderle / Business & Beyond
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B2B Marketers Optimize The Funnel
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From MarketingSherpa B2B Summit 2011 Continue reading
Posted Aug 4, 2011 at Bob Rinderle / Business & Beyond
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We're All In The Customer Service Business
Gary Vaynerchuk, SXSW 2010 Continue reading
Posted Jul 26, 2011 at Bob Rinderle / Business & Beyond
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Winning The Zero Moment Of Truth
Insights into ZMOT from marketing luminaries, including GE's Beth Comstock. Continue reading
Posted Jul 10, 2011 at Bob Rinderle / Business & Beyond
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