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Mike West
San Francisco
I work at PayPal, Inc. and blog about innovation
Interests: travel, marketing, design, technology, books, football, snowboarding
Recent Activity
The Mad Men approach to customer research
Posted Jul 10, 2011 at Innovation Reactor
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Go to and communicate where customers live
Posted May 15, 2011 at Innovation Reactor
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High-Velocity Product Testing
Posted May 8, 2011 at Innovation Reactor
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Three Habits of Highly Successful Product Managers
Posted May 4, 2011 at Innovation Reactor
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What makes a great brand?
Posted Nov 14, 2010 at Innovation Reactor
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Thanks for reading my blog and those kind words.
How to develop an integrated marketing communications strategy
Implementing an integrated marketing communications strategy can provide a competitive advantage for your business. However, many companies still employ a linear direct marketing process in which products are developed, messages created and incentives are added to the mix. The products are then ...
What is ideation?
Posted Oct 17, 2010 at Innovation Reactor
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Customer service: the DNA of great brands
Posted Sep 7, 2010 at Innovation Reactor
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Excellent post. I live in San Francisco and there is a restaurant around the corner with a big sign "Chinese Food & Donuts". Apart from the con-fusion jokes it would make a great case study.
Fusing is Confusing: How To Uncomplicate Your Marketing
These are uncomplicated times that call for uncomplicated marketing. For this reason, it is essential that your potential customers instantly get what your company is all about - what you do and why you are the best choice for what they want. This is especially relevant these days when more ...
Awesome Photos. That giant female statue is amazing - do you know what it was made from?
Burning Man 2010
This was my 9th year, and wow, it was really good this year. Quite possibly the best year ever in terms of the art, the vibe of the city, our camp, and my overall experience. Whatever it was, Black Rock City really clicked this year. Others who have been many times stated the same. I hope to jot...
Outliers: on the edge of innovation
Posted Aug 30, 2010 at Innovation Reactor
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