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Bill Martin
Texas
Visionary and innovative marketing and strategy professional
Interests: marketing, strategy, business model design, innovation, music, sports
Recent Activity
Doughnut Economics
Posted Mar 26, 2021 at Nonlinear Thinking
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Disruptive Business Model: Mobility-as-a-Service (MaaS)
Posted Jan 26, 2021 at Nonlinear Thinking
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Microgrids
Innovation in the generation, transmission and, most importantly, storage of electricity continues apace. Going well beyond interest by sustainability-oriented consumers, microgrids are emerging as an efficient and effective distributed generation option. This recent Time Magazine article outlines the potential this... Continue reading
Posted Aug 24, 2017 at Nonlinear Thinking
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The Life of Cheese
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Posted Feb 13, 2017 at Nonlinear Thinking
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Smart Grid: The 5 Minute Overview
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Posted Feb 10, 2017 at Nonlinear Thinking
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Business Models and the Internet of Things
Two topics close to my heart - Business models and the Internet of Things Continue reading
Posted Feb 9, 2017 at Nonlinear Thinking
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Eluding the Zeitgeist
The bandwagoneers that comprise and embrace much of the Silicon Valley monoculture have increasingly not been among the vanguard of enterprises that are delivering real change and innovation within and across traditional value chains and business models. Perhaps that is the result of a zeitgeist that manifests in the Valley on a regular basis in which the thinking goes that if one successful business launch makes sense, then several dozen more incremental versions of said business make even more sense. Continue reading
Posted Mar 9, 2016 at Nonlinear Thinking
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The Social Enterprise of the Future
Posted Oct 28, 2015 at Nonlinear Thinking
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Business Ecosystem Redux
“Business ecosystem” may be a relatively recent entry into our business lexicon but it is, perhaps, not an entirely modern concept. Confederacies of market participants have allied around delivering comprehensive offerings to markets across epochs. One could imagine Christopher Columbus,... Continue reading
Posted Oct 16, 2015 at Nonlinear Thinking
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Big Data and the Science of Storytelling
Big data, and the analytics that make sense of the exponentially growing volumes of it, seem to be top-of-mind across the business landscape and increasingly central to both strategic and tactical decision making today. In certain realms, marketing comes immediately to mind, it possesses the potential to become the central unifying force that moves the practice further from art and closer to science. But, with big data has come big challenges in using the data for practical and impactful purposes. Continue reading
Posted Sep 5, 2015 at Nonlinear Thinking
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The Shrinking Lifecycle of Business Models
Posted Jul 31, 2015 at Nonlinear Thinking
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Surprising Stats Regarding the Internet of Things
CMO.com publishes a weekly column, "Mind Blowing Stats" that collects disparate and sometimes arcane data points about a specific topic. A recent edition of the column highlighted the great traction and movement forward that IoT is achieving though most people,... Continue reading
Posted May 21, 2015 at Nonlinear Thinking
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The True Internet of Things
Posted May 17, 2015 at Nonlinear Thinking
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The Landscape for the Internet of Things
Posted Dec 2, 2014 at Nonlinear Thinking
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The Value Proposition Canvas
As someone who has spent much of the past 20 years defining, developing, and articulating value propositions to address all types of customer pains, I think this extension to Alexander Osterwalder's Business Model Canvas touches much of what I have... Continue reading
Posted Nov 4, 2014 at Nonlinear Thinking
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Building the Smart Grid
Posted Jun 27, 2014 at Nonlinear Thinking
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"This is a Generic Brand Video" Video
Funny and disquieting on multiple levels, this is a creative evocation of Kendra Eash's brilliant advertising takedown, "This Is a Generic Brand Video," originally published by McSweeney's. Stock video provider Dissolve has taken the text of Eash's screed and set... Continue reading
Posted Mar 26, 2014 at Nonlinear Thinking
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The Growth of the Internet of Things (IoT)
Posted Mar 9, 2014 at Nonlinear Thinking
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White Paper - "Content is King, Context is Queen - Together They Rule!
Posted Oct 26, 2013 at Nonlinear Thinking
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Get Digital or Go Home
Posted Oct 14, 2013 at Nonlinear Thinking
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Why Business Models Matter Redux
Posted Sep 9, 2013 at Nonlinear Thinking
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Recognizing Strategic Dissonance
Posted Aug 15, 2013 at Nonlinear Thinking
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The Complexity of Digital Marketing
Posted Jul 23, 2013 at Nonlinear Thinking
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M2M and the Internet of Things
Posted Jun 30, 2013 at Nonlinear Thinking
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Smart Grid Spending Explodes
Posted Jun 24, 2013 at Nonlinear Thinking
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