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Mike Proulx
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Mar 15, 2010
Charlene – Thanks for sharing this – it amazes me, despite how far we’ve come in the "revolution" of marketing, that it feels like so many marketers and agencies clinch on to a more transactional-based mentality – especially in defining marketing success. Why? Because clicks, submissions, impressions, and reach are much more instant tangible measures than quality of conversation, long-term loyalty, and level of relationship intimacy. It’s unfortunate that what many perceive as "touchy-feely" or "fluff" is the exact stuff that matters the most to consumers. Just because it’s easily quantifiable doesn’t mean it works.
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