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Norma Jayne Seward
Interests: Besides being a fashion and style guru Norma Jayne has traveled extensively to over 24 countries and contributed to top publications including STYLE.com, BritishVogue.com, ELLE Denmark, Surface, 160 Grams and Apparel News. Interests in various cultures, international locales and chic resort lifestyles has given her the knowledge that life is lived in the manner in which you approach it. Always be Very, Very Chic!
Recent Activity
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Here's your invitation to the first EVER Herve Leger sample sale! Get your shopping shoes on and head to Madison or Melrose. No doubt there are plenty of ever so sexy bandage dresses and tres chic clothes to be found... Continue reading
Posted Jul 7, 2016 at VeryVeryChic
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St. Roche LA is best known for its casual chic spin on fashion. Recently, I covered several of the city's best new and upcoming designers for Apparel News. From experienced designers such as Brit import Sue Stemp (St. Roche) to... Continue reading
Posted Jul 1, 2016 at VeryVeryChic
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Recently, I wrote the feature story for the American Gem Trade Association's Prism magazine. Writing this story gave me the incredible opportunity to interview some of the most renowned jewelers in the U.S. today. Think Paula Crevoshay, LJD Jewelry Designs,... Continue reading
Posted Jul 1, 2016 at VeryVeryChic
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#FBF Still obsessed with this shoot! I ran across this image yesterday and decided I needed to repost! I captured this behind-the-scenes shot while styling VVV's Magazine's "Believe" editorial for the Fall '14 issue. My creative juices start flowing any... Continue reading
Posted Jul 1, 2016 at VeryVeryChic
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Boho Chic - That's Native Gem Jewelry. It's always exciting when you are asked to produce and style a shoot for a cool jewelry brand. Not only is there jewelry styling involved, but since clothes must be found, there is... Continue reading
Posted Jul 1, 2016 at VeryVeryChic
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Was excited to find these ads online (finally)!! It was such a pleasure to collaborate with the team at Caruso Affiliated to style the Fall '15 ad campaign for Americana at Brand. These two still life shots are beautiful because... Continue reading
Posted Jul 1, 2016 at VeryVeryChic
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When I was asked to style the talent on Carrie Underwood's "SMOKE BREAK," video, I knew it was an incredible opportunity. And now... it has won the CMT Female Music Video of the Year!! I was honored to be selected... Continue reading
Posted Jun 30, 2016 at VeryVeryChic
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Get ready for it.... The AGAIN Warehouse Sale begins today! The ever so cool and feminine designer brand is offering samples and past collections. So, head downtown and get ready to pick up some of your favorite looks. Prices start... Continue reading
Posted Apr 6, 2016 at VeryVeryChic
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photo: Stefanie Keenan/Getty Images for Barney's New York “Simplicity. Simplicity is Very, Very Chic,” says Italian shoe designer Gianvito Rossi. THAT - and the ability to create an utterly elegant shoe. I fell in love with Rossi’s heels when I... Continue reading
Posted Sep 2, 2015 at VeryVeryChic
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How do you style a rock star? Leopard prints, black velvet and '60s Mod may come to mind. Those are a few of Fall's key trends and rock star style was the topic on the agenda at Style 2020 Academy's... Continue reading
Posted Nov 19, 2014 at VeryVeryChic
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Heyyyy fashionistas! Here's the details on how to get one of my favorite styling secrets. Glynneth B is holding a sample sale this Friday in Downtown LA. Now's your chance to pick up some of her ever so chic gold... Continue reading
Posted Oct 30, 2014 at VeryVeryChic
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If you're needing some shopping advice, I recommend heading down to Cerre's DTLA Atelier next weekend. Some of LA and NY's coolest brands will be offering their wares at sample sale prices. Think Cerre leather jackets, THVM jeans, Sydney Brown... Continue reading
Posted Oct 10, 2014 at VeryVeryChic
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In case you haven't heard, LA's hottest new mag is about to debut its Fall fashion issue!! VVV Mag's 'Conviction' issue features strong female celebs and fashion icons including Cindy Crawford, Annie Lennox, Noomi Rapace, Carmen Electra and Tasha Tilberg.... Continue reading
Posted Oct 8, 2014 at VeryVeryChic
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Barbie is having her fashion moment. From Jeremy Scott's recent Spring collection for Moschino to her makeover ala Karl Lagerfeld, Barbie is decidedly in fashion. The iconic doll has been recreated many times - think Audrey Hepburn, The Blonds and... Continue reading
Posted Sep 29, 2014 at VeryVeryChic
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Add this to your weekend agenda. THVM jeans is having one of their coveted sample sales. Look for great deals from Kain, Wren, Black Crane, LD Tuttle, Alexnder Yamaguchi and more. When: Friday, May 30, 12 to 6 pm Saturday,... Continue reading
Posted May 29, 2014 at VeryVeryChic
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You inspired us all. Rest in peace oh, beautiful soul. XOXO Continue reading
Posted May 29, 2014 at VeryVeryChic
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When I attended Quest Magazine’s reception for designer Eric Raisina, my first impression was delight in the vibrant colors in which he crafts his collection. The designers exquisite handmade creations are a unique a blend of African, European and Asian... Continue reading
Posted May 7, 2014 at VeryVeryChic
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"How creative you can be, is really how far you can take it." That's how I see fashion in the digital world. I was honored to be on FGI Los Angeles' "Fashion + Tech" trend panel last week. It was... Continue reading
Posted May 7, 2014 at VeryVeryChic
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"The only way we're going to see longevity in the [stylist] arena, is if it's done well. Every girl with a credit card can call themselves a stylist. [But} the trend for longevity is you have to do the research... Continue reading
Posted May 7, 2014 at VeryVeryChic
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As any VeryVeryChic girl knows, it's all in the attitude. We ARE fierce and 100% capable. No saving required. Today's inspiration courtesy of this chic sketch by my friend and fab designer Eduardo Lucero. Hell yes ladies, we got this... Continue reading
Posted May 1, 2014 at VeryVeryChic
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It's not often that Lanvin has a runway show in Los Angeles, but the renowned Paris fashion house held a show over the weekend to benefit The Foundation of Living Beauty. Starlets including Olivia Munn, Emmy Rossum, Emma Roberts and... Continue reading
Posted Apr 29, 2014 at VeryVeryChic
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A case of the Mondays... With deadlines, story pitches and the "Get Chic With Chagoury" contest underway, this quote helped me get through the day. Keep calm. Carpe diem - sieze the day! #VeryVeryChic Continue reading
Posted Apr 28, 2014 at VeryVeryChic
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Three Words: Semi. Precious. Weapons. I stopped by The Sayers Club for the band's album release party on Tuesday night - and it was electric. Led by the ever so talented Justin Tranter, the show was non stop raw energy... Continue reading
Posted Apr 24, 2014 at VeryVeryChic
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What's on the VeryVeryChic Playlist? Semi Precious Weapons. Their hit single "Aviation High" is my new favorite song. I could listen to it over and over again. SO good! I first saw the band perform at an event at Fred... Continue reading
Posted Apr 22, 2014 at VeryVeryChic
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The Fashion Group International of Los Angeles has an incredible event on the calendar. I'm excited to announce I've been asked to be on the upcoming "Fashion + Technology" panel on April 29. The event includes top designers, publicists and... Continue reading
Posted Apr 22, 2014 at VeryVeryChic