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Natasha Chetiyawardana
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check out the other packaging they have on their newly-launched site. well done campbell hay!
Commented Jun 11, 2009 on Lola's Kitchen at TheDieline.com: Package Design
Lola's Kitchen
Designed by Campbell Hay: "Lola’s Kitchen bake yummy cupcakes and bring them round to your house. The obvious popularity of this idea meant Lola’s needed a strong brand identity to help support their growth. We coined the line ‘Hand Crafted Cupcakes’ to communicate the essence of what the...
I feel the "Britishness" comes from the fact that the packs are clean and simple and use a sense of humor as a way of communicating the personality of the brand. Although this is something that Innocent has done very well, I don't think they own the idea of simplicity with a sense of humor. I have often come across comments such as it looks "too European" or "generic" with packs like this in the USA and I wonder if this is an internal agency fear or one that translates into consumer spending.
Commented Apr 7, 2009 on Urban Fresh Fruit at TheDieline.com: Package Design
Urban Fresh Fruit
I was walking down the aisle of a London supermarket and these little bags from Urban Fresh Fruit made me stop rather quickly. Very fun, emotive and tactile, who said dried fruit needed to be boring and, well, dry? The design feels very British though, I would be interested to know if it wo...
I agree. Reverting isn't necessarily the way forward, but learning from people's reaction and feedback is.
Commented Feb 23, 2009 on Tropicana to return to old packaging design at TheDieline.com: Package Design
Tropicana to return to old packaging design
I had a sharp intake of breath when I read this on Stefan Boublil's Twitter (via the NYT): Tropicana is to revert to its old packaging (Designed by Sterling Brands) , following a furore of dislike of the new packaging designed by Arnell Group. Although Tropicana claims that the change is d...
It really annoys me that the nail varnish on the hands in the image is a different color from the color they are painting with...
Commented Dec 2, 2008 on Karpati nail care from Australia at TheDieline.com: Package Design
Karpati nail care from Australia
Karpati nail care personally formulated and designed by Eva Karpati. A cool design offering real function in the bottle shape - slips over the fingers like a ring, no flat surface needed to steady the bottle. The design has been included in the Design Collection of the Museum of Modern Art in Ne...
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