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Natasha Chetiyawardana
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check out the other packaging they have on their newly-launched site. well done campbell hay!
Toggle Commented Jun 11, 2009 on Lola's Kitchen at Package Design
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I feel the "Britishness" comes from the fact that the packs are clean and simple and use a sense of humor as a way of communicating the personality of the brand. Although this is something that Innocent has done very well, I don't think they own the idea of simplicity with a sense of humor. I have often come across comments such as it looks "too European" or "generic" with packs like this in the USA and I wonder if this is an internal agency fear or one that translates into consumer spending.
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I agree. Reverting isn't necessarily the way forward, but learning from people's reaction and feedback is.
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It really annoys me that the nail varnish on the hands in the image is a different color from the color they are painting with...
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