I thought $10,000 was rather high also, especially since he only has around 24 cabins. I don't think it is repeat business. I did an MSN search on your site, and it came-up 4th. If I were purchasing the ad, I guess I would like to check on number of hits for your site and/or call some references to check on results before I plunged in. Might be a very cost-effective method of advertising, however. Personally, I do all of my vacation planning in terms of places to stay on the net. I am a tripadvisor.com fan.