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Gary May
Los Angeles, CA
Interests: Making clients better through their own eyes and actions, participating in conferences and associations including DrivingSales Executive Summit, JD Power Internet Roundtable, Motor Press Guild, Digital Dealer, networking and learning constantly. Other interests include cycling and scuba diving.
Recent Activity
What The Watch Will Have You Watching as You’re not Watching What You Need To Watch
Not paying attention to mobile, tech and search is about to get more annoying…and costly! What time is it? Really, what time is it? It’s not hammer time or time to get ill, although you may after reading this. It... Continue reading
Posted Mar 20, 2015 at IM@CS Web: The Better Way To eComm And Process
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A Blue/Black Dress. A White/Gold Dress. A Car Sold? Whatever...
Expose your business. Better yet, expose yourself!! It’s not about who bares it all. No, the game is about who gets the exposure at the right time. And most of the time, we perform poorly. Marketers have been talking for... Continue reading
Posted Mar 2, 2015 at IM@CS Web: The Better Way To eComm And Process
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Misunderstanding the Misunderstood (A Post-NADA Perspective)
Too often, we mix messages. We misconstrue. We miscount. And most often, decisions based off those actions lead to more of the same. There is a lot of “data” out there: actionable, validated, accurate data, and damaging, paralyzing, inaccurate “data”.... Continue reading
Posted Feb 1, 2015 at IM@CS Web: The Better Way To eComm And Process
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DSES: Can You Feel Me Or Is It The Customer Experience?
DrivingSales Executive Summit 2014 is officially in the books. It was a sold out event once again that enveloped the Bellagio Hotel in Las Vegas for the better part of three days. Planned was a (digital) star-studded keynote speaker list... Continue reading
Posted Oct 22, 2014 at IM@CS Web: The Better Way To eComm And Process
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Logistics: I'll Take "What Is A Dealership?" For $1000 Alex
Lo·gis·tics ləˈjistiks,lō-/ noun 1. The detailed coordination of a complex operation involving many people, facilities, or supplies. We are in the game of logistics. Like it or not car dealerships, at a minimum, are hubs of logistic activities: connections to... Continue reading
Posted Oct 6, 2014 at IM@CS Web: The Better Way To eComm And Process
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Let's Remember Who It's About: Not You!
Have you ever listened to a profressional salesperson? No, no, really. Have you ever listened to a proferssional salesperson? Those skilled in the trade are fantastic about doing one thing extremely well: allowing the customer to understand that it's about... Continue reading
Posted Sep 5, 2014 at IM@CS Web: The Better Way To eComm And Process
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Want R.O.I. on Anything? Start Using Anything! (Or Settle For B.S.)
One of the first questions that is asked of us when engaging a dealership is “what is the R.O.I. of (fill in the blank)?” Well our friends, from leads to software, to websites and PPC, the question that is being... Continue reading
Posted Aug 27, 2014 at IM@CS Web: The Better Way To eComm And Process
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Consulting Conundrum: “You can do whatever you want, as long as…”
Yes, this is opinion. However don't take it as fable. It’s the consistent vicious circle in consulting: do it all as long as it’s what is wanted at that moment, backed up by someone else, doesn’t bite back at the... Continue reading
Posted Aug 25, 2014 at IM@CS Web: The Better Way To eComm And Process
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Natural Unselection (It Takes Time…)
Yes, it is getting more and more difficult for business owners to make decisions today that will positively impact their business, especially in the arena of digital marketing. You might say “bull hooey” and protest that it has become easier.... Continue reading
Posted Aug 8, 2014 at IM@CS Web: The Better Way To eComm And Process
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What Tough Times Have Taught Us About Digital
Money. Lots of it! Tons and tons and tons of it! So much that for the first time, we're witnessing dealers that have been hands-on since 2008 starting to slip away a little from the stores and enjoy "away" time... Continue reading
Posted May 4, 2014 at IM@CS Web: The Better Way To eComm And Process
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You Didn’t Care About The Cheese In the First Place, So Move On
Many today rant about change and how someone moved their cheese. The mindset of those who expect a static retail world show many who effuse about “the Good Old Days” while using mobile apps for airline tickets, ESPN Mobile for... Continue reading
Posted Apr 29, 2014 at IM@CS Web: The Better Way To eComm And Process
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Automotive Digital: The Cost of Being Minimized
It's no secret that we're on the move. All of us. You might even say that the speed at which things change is breakneck. What is less known is that as we speed toward wherever "there" is, the more we... Continue reading
Posted Apr 25, 2014 at IM@CS Web: The Better Way To eComm And Process
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IM@CS Adds Experienced eBusiness Consultant Edward Shaffer
As online business continues to change, car dealerships still struggle with understanding, education and improved results. Edward Shaffer brings a wealth of experience to IM@CS Interactive Marketing and Consulting Services (IM@CS) has chosen the National Automotive Dealers Association (NADA) conference... Continue reading
Posted Jan 24, 2014 at IM@CS Web: The Better Way To eComm And Process
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What's Not Coming In 2014: The Anti-Prediction
2013 brought us so much change that we thought it would be best to provide you with a non-prediction, non-forecast, non-reflective perspective...just to throw you off (and get a few more reads). Cut to the chase right now? Naw...let's tease... Continue reading
Posted Dec 29, 2013 at IM@CS Web: The Better Way To eComm And Process
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Peeling Back The Social Onion: Are You Just A Puppet?
2013 is shaping up to be a pivotal year for automotive retail (again). Results are in for March and the first quarter showing that, with exception to some brands, you're making money. However are you making enough money to make... Continue reading
Posted Apr 2, 2013 at IM@CS Web: The Better Way To eComm And Process
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Prescription Without Diagnosis: (Ugly) Side Effects Are Going To Happen
In a world at a breakneck pace and of mediocre marketing, it is more important than ever to know what you’re doing if you hope to attract, let alone keep, consumers’ attention. Add to that the entire market essentially being... Continue reading
Posted Mar 9, 2013 at IM@CS Web: The Better Way To eComm And Process
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Tipping The Scales. Against An 800 Pound Gorilla...
Have you ever tried skiing? Uphill? Are you one for SCUBA diving? In a wading pool? Do you get your kicks running marathons? On a treadmill? How does this grab you: are you a fan of water skiing? On a... Continue reading
Posted Feb 24, 2013 at IM@CS Web: The Better Way To eComm And Process
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The Key To Everything? Customer Service (STILL!)
Customer service. The term is thrown out like freebies, party invites, pitches and proposals at NADA. Customer support? Customer satisfaction? Customer focused? What do your vendors call it? Does that come after reviewing how many days or weeks they’re allowed... Continue reading
Posted Feb 18, 2013 at IM@CS Web: The Better Way To eComm And Process
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The Year 2012 In Review? (What's An Automotive Industry Nutshell?)
(Warning, 1000 words below!) OK, who's got their 2013 game face on? Nobody? Good, let's make things difficult!!! 2012 was one heck of a year: consumer demand is still up and growing for cars (although demand still outstrips what sold),... Continue reading
Posted Dec 29, 2012 at IM@CS Web: The Better Way To eComm And Process
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Endorsement? Nope, It Rolls More Like A Super Pac.
As our industry moves (very slowly) toward digital dominance, more companies are chosen each year to assist with certain initiatives driven by the OEMs. As the market fills with mostly fledgling, so-called expert vendors in the major categories (website, SEO,... Continue reading
Posted Nov 28, 2012 at IM@CS Web: The Better Way To eComm And Process
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It's A Time For Thanksgiving (Automotive Style)
It's that time of the year again.... Well, actually not. Let's be completely honest. It's that one day of the year again. The one day where everyone around the automotivesphere expresses their public thanks: letters from the manufacturers' chief/department executives... Continue reading
Posted Nov 22, 2012 at IM@CS Web: The Better Way To eComm And Process
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IM@CS Gary May Interviewed By Automotive Digest At #DSES Part 2: Mobile
As more tools are available to businesses to grow thier digital marketing footprint, it is apparent that more are simply buying turnkey services that promise to deliver traffic, conversion, imrpove SEO and other attributes. However, most of the time, they... Continue reading
Posted Nov 17, 2012 at IM@CS Web: The Better Way To eComm And Process
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Manipulation: Not the greatest form of flattery (Stop It!)
Nobody looking from the left, not a soul peering in from the right; so it’s done. Manipulation. The to do, the call, the email, the touch…you know, the BS-logged activity. The stuff that’s done just to get the heat off,... Continue reading
Posted Nov 16, 2012 at IM@CS Web: The Better Way To eComm And Process
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IM@CS Gary May Interviewed By Automotive Digest At #DSES
Chuck Parker and the Automotive Digest team were at DrivingSales Executive Summit and J.D. Power & Associates Automotive Marketing Roundtable October 21-25 interviewing top executives and industry leaders. This is part of my interview, focusing on how mobile is affecting... Continue reading
Posted Nov 10, 2012 at IM@CS Web: The Better Way To eComm And Process
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I fought the law and the law won…? Bullshizzle!
From time to time, it’s good to get a strong dose of perspective or reality, depending who is describing reality. It’s easy to see why business owners, and especially car dealers, are so confused when it comes to doing anything,... Continue reading
Posted Nov 10, 2012 at IM@CS Web: The Better Way To eComm And Process
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