This is Deborah McMurray's Typepad Profile.
Join Typepad and start following Deborah McMurray's activity
Join Now!
Already a member? Sign In
Deborah McMurray
Deborah is a veteran legal marketer who focuses on marketing/business development strategy and technologies.
Recent Activity
Content Pilot is proud to support the second annual ILTA Marketing Technology Survey. To complete the survey, click on this link or the link below. Your deadline to complete the survey is July 19, 2019 and it will take less... Continue reading
Posted Jul 1, 2019 at Law Firm 4.0 Blog
How do clients buy? By category. To set the stage for winning more, lawyers have to understand how business-to-business buyers of legal services make their purchasing decisions today. Corporations often segment their work based on: Category 1: Volume of repetitive... Continue reading
Posted Jun 18, 2019 at Law Firm 4.0 Blog
The first American law firm opened on September 15, 1783. It still exists today in Philadelphia as Rawle & Henderson LLP, a civil litigation firm. The second and third law firms also still exist, with the third known today as... Continue reading
Posted Apr 30, 2019 at Law Firm 4.0 Blog
January 21st was an important day for equity, diversity and inclusion. On that day, we celebrated the life and legacy of Dr. Martin Luther King, Jr. It was also the first day of a series co-authored by Content Pilot's Keith... Continue reading
Posted Feb 11, 2019 at Law Firm 4.0 Blog
Creating a new strategy and brand is hard, but once the difficult design and launch phases are behind you, stewardship should be easy, right? Wrong! In a one-office organization, it's challenging, but in a multi-jurisdictional, multi-language and multi-cultural firm, it's... Continue reading
Posted Nov 27, 2018 at Law Firm 4.0 Blog
Having high standards for your law firm’s equity, diversity and inclusion (EDI) is easy. Achieving the results you’re hoping for is hard. There has been more lip service given to this topic than any other in the last decade by... Continue reading
Posted Nov 6, 2018 at Law Firm 4.0 Blog
May 17, 2018 - For the first time ever – and because demand is sky-rocketing – ILTA has released its 2018 Marketing Technology Survey to benchmark the state of our industry. You can access the survey here: Law firm... Continue reading
Posted May 17, 2018 at Law Firm 4.0 Blog
In an interview with Aprio, Deborah McMurray, CEO and Strategy Architect at Content Pilot, identifies best practices for law firm websites. Continue reading
Posted May 3, 2018 at Law Firm 4.0 Blog
Content Pilot's CEO, Deborah McMurray, will be presenting a webinar on Law Firm Marketing on the Internet: The Perfect Marriage of Law, Business Development and Technology. Clear Law Institute will host the webinar, which you can attend live on 05/08... Continue reading
Posted Apr 26, 2018 at Law Firm 4.0 Blog
Altman Weil MergerLine tracks law firm mergers of virtually any size, and they report that 2017 is a banner year. Those of us who are embedded in the legal industry knew this, but it's important to have the data supporting... Continue reading
Posted Jul 14, 2017 at Law Firm 4.0 Blog
I was recently interviewed for an article called, "Best Practices for Law Firm Websites." It was an honor to talk passionately about how law firms can build world-class websites with the Aprio Advisors interviewer. They have posted the article on... Continue reading
Posted Jun 21, 2017 at Law Firm 4.0 Blog
This article first appeared in LAW PRACTICE TODAY on April 14, 2017. A moderated panel by Nicholas Gaffney. Websites have come a long way since the original online brochure. Today’s websites not only offer information about a firm’s people and... Continue reading
Posted Apr 24, 2017 at Law Firm 4.0 Blog
HighQ recently published an eBook, "Expert Insights: Modernising the Legal Pitch Process," for which I wrote a segment. My excerpt is below. Buyers of legal services purchase on two levels – when they are formulating their short list, they are... Continue reading
Posted Apr 14, 2017 at Law Firm 4.0 Blog
Lawyers in firms of all sizes will benefit from the advice, trends and best practices that fill this new book just published by the American Bar Association’s Law Practice Management Section. Use this resource to transform your website, email, social... Continue reading
Posted Feb 27, 2017 at Law Firm 4.0 Blog
I am always proud to be included in Dave Billinsky's legal industry predictions for the New Year. His Thoughtful Law Blog is read by anyone who wants to improve the way they manage and run law firms and legal practices.... Continue reading
Posted Dec 28, 2016 at Law Firm 4.0 Blog
DALLAS, TEXAS - Content Pilot LLC announced today that it is making public the results of its 6th comprehensive analysis of the websites of the largest law firms in the world, based on Ten Foundational Best Practices. The 2016 AmLaw... Continue reading
Posted Dec 21, 2016 at Law Firm 4.0 Blog
I’ve written a lot of posts that start with, “What lawyers (or law firms) can learn from …” Search by that phrase on my blog and you’ll find posts about fabulous and lousy expensive restaurants, unexpectedly terrific hotel experiences, travel,... Continue reading
Posted Oct 17, 2016 at Law Firm 4.0 Blog
INTRODUCTION We have finished the 6th analysis of the world’s top law firm websites based on Ten Foundational Best Practices. The first study in 2005 set precedent by identifying the top ten foundational things law firms must do to ensure... Continue reading
Posted Sep 12, 2016 at Law Firm 4.0 Blog
I just spoke at the sold-out-standing-room-only LMA Tech Midwest (#LMATech) conference in Chicago. It was the first Legal Marketing Association tech conference held in the Midwest, but it followed in the very successful footsteps of its older brother, LMA Tech,... Continue reading
Posted Jun 27, 2016 at Law Firm 4.0 Blog
Content Pilot announced that it has begun the research for its next study, "Global 50 Law Firm Websites: Ten Foundational Best Practices." This is the 6th such study, which focuses on identifying and establishing foundational best practices that matter to... Continue reading
Posted May 31, 2016 at Law Firm 4.0 Blog
It's no surprise that millennials like to text. I do, too, and often I prefer it - and the more deliberate emailing - to speaking on the phone. It just depends on what I need to accomplish. My goal of... Continue reading
Posted May 13, 2016 at Law Firm 4.0 Blog
"Don't waste a perfectly good crisis, " is what I heard from a law firm managing partner whose firm has recently gone through some challenging times. It's not just a great lesson in optimism, it's important for us all to... Continue reading
Posted Apr 21, 2016 at Law Firm 4.0 Blog
Here is a snapshot of how law firms approach the topic of "Experience Management:" It's someone else's job - "Put a few people together from IT and marketing and see what you can come up with. Make a recommendation. Don't... Continue reading
Posted Mar 8, 2016 at Law Firm 4.0 Blog
Doing anything that moves the needle is hard. All the "I resolve to do this and that (eat more kale / break a sweat / cook more / drink less)" business requires so much diligence and determination that, by now,... Continue reading
Posted Jan 11, 2016 at Law Firm 4.0 Blog
Many bloggers offer predictions for a bright, shiny New Year ahead. I am no exception. In fact, I have been asked by several to include my two-cents in their group of august prognosticators. Here are two of my contributions below.... Continue reading
Posted Dec 23, 2015 at Law Firm 4.0 Blog