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Elia Morling
Sweden
Living at the crossing between marketing and anthropology. Helping companies adjust to the new world of tribalism.
Interests: Marketing, Sociology, Anthropology, Ethnography
Recent Activity
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This post has moved! Please visit http://tribaling.com/9-relevant-questions-for-your-story/ 1) Transformational. Stories are one of the most powerful tools around today. They have the potential to move us from one state to another. Stories can transform individual and group identities through their... Continue reading
Posted Nov 16, 2012 at Tribaling
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This post has moved! Please visit http://tribaling.com/does-your-brand-reinforce-challenge-or-enable-relations/ Everything we do is connected to our social sphere, especially the stories and experiences we participate in. They have the potential to reinforce or redefine who we are, what we care for and... Continue reading
Posted Nov 15, 2012 at Tribaling
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This post has moved! Please visit http://tribaling.com/breaking-out-of-the-black-box/ Boxes. We all use them. It's how we make sense of the world. It is how we interact with the world. They help us cope with the immense amount of alternatives available to... Continue reading
Posted Nov 14, 2012 at Tribaling
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This post has moved! Please visit http://tribaling.com/future-value-of-brands/ The year was <2005 and companies were happily pursuing marketing ideals stemming from the industrial age, which viewed people as passive receivers of one-way broadcasts. Various campaigns aimed to hammer in differentiated associations... Continue reading
Posted Nov 12, 2012 at Tribaling
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This post has moved! Please visit http://tribaling.com/pinteresting/ Pinterest is one of the world’s fastest growing social networks, even though some claim it may have growth issues. The site allows people to collect images they find interesting by adding them to... Continue reading
Posted May 30, 2012 at Tribaling
This post has moved! Please visit http://tribaling.com/sharing-your-way-to-the-top/ I am happy to present our guest blogger Jesper Åström. He is working with digital production and marketing with focus on traffic acquisition and conversion rate optimization. You can find his blog at... Continue reading
Posted May 8, 2012 at Tribaling
This post has moved! Please visit http://tribaling.com/content-worth-sharing/ Google has recently been conjuring a storm amongst web masters and SEO specialists by majorly updating their search algorithm. Their latest update, labeled Penguin, has affected the page rank (PR) of many sites.... Continue reading
Posted May 8, 2012 at Tribaling
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This post has moved! Please visit http://tribaling.com/can-your-brand-tango/ (Or alternate title: Let go of your brand. You were never in control in the first place.) Behaviour on the web has changed By now many companies and organisations would agree that the... Continue reading
Posted Nov 24, 2011 at Tribaling
This post has moved! Please visit http://tribaling.com/converse-starts-a-cultural-factory/ Converse is opening a recording studio in Brooklyn where bands can record their music for free. The studio, called Rubber tracks, will be managed by pros and equipped with the latest equipment. Apparently... Continue reading
Posted Jul 18, 2011 at Tribaling
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This post has moved! Please visit http://tribaling.com/digital-clothes-one-reason-people-follow-brands/ GetSatisfaction recently collaborated with Column Five to create an infographic to answer the question "Why do people follow brands?". According to Mashable the infographic is based on several different studies, and presents the... Continue reading
Posted Jul 8, 2011 at Tribaling
Elia Morling is now following The Typepad Team
Mar 15, 2010
Thanks for the kind words Williamsz!
Toggle Commented Dec 11, 2009 on Volvo feeds on the Vampire Tribe at Tribaling
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This post has moved! Please visit http://tribaling.com/volvo-bites-the-vampire-tribe/ Vampire trend In case you haven't noticed there is a huge vampire trend on the net. This is fuelled amongst others by Summit Entertainment's upcoming motion picture “New Moon”, HBO:s True Blood, the... Continue reading
Posted Nov 17, 2009 at Tribaling
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This post has moved! Please visit http://tribaling.com/consumer-centric-brand-development-a-review/ Those are Grant McCracken's words about Graffman and Söderström's new book “Konsumentnära Varumärkesutveckling” which translates as “Consumer Centric Brand Management”. It is in itself somewhat spectacular that Grant lends his name, and writes... Continue reading
Posted Nov 11, 2009 at Tribaling
Elia Morling has shared their blog Tribaling
Nov 7, 2009
Kevin, Thanks for the great summary: the shift from product focus to customer tribe-centric thinking. I may quote you on that!
Toggle Commented Nov 7, 2009 on Tribes and the Product Life Cycle at Tribaling
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This post has moved! Please visit http://tribaling.com/tribes-on-slideshare/ This is an adaptation of a presentation that I held at the Next Event in Stockholm in October 2009. The presentation is about tribes, identity and community, how that affects your brands and... Continue reading
Posted Oct 21, 2009 at Tribaling
I stumbled across this post and it makes some good points. It has some common ground with a blog post I wrote a few weeks ago on "brands as raw materials". http://tribaling.typepad.com/my_weblog/2009/03/brands-are-raw-materials.html
1 reply