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Valkre
Chicago
Industrial strength cloud software that helps B2B companies compete on customer value
Interests: B2B, sales, marketing, management, software, value propositionl, DVP, Chicago
Recent Activity
How Can Product Marketing Help Win Deals?
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Product Marketing tools are still really underdeveloped and non-integrated. Companies are losing deals everyday as a result. If you give Product Marketing better tools they will help Sales win more deals. Continue reading
Posted Apr 4, 2019 at VALKRE | Value Creation
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If Marketers Were World Cup Teams, Which One Would You Be?
There have been a number of BMA14 recaps sent out to attendees over the past couple weeks. We wanted to do something a little different with a World Cup themed quiz. So take a crack at it and find out... Continue reading
Posted Jun 18, 2014 at VALKRE | Value Creation
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WeDeliver Underscores the Future of B2B
At last year’s Techweek Chicago, a young and innovative company named WeDeliver won the top prize in the LAUNCH competition and received a tool that’s already changing the way they do business. That tool is RENDER, our SaaS platform that... Continue reading
Posted Jun 17, 2014 at VALKRE | Value Creation
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From Best Practice to Next Practice: My SAMA Conference Takeaways
I recently returned from attending the SAMA Annual Conference in Orlando. The theme of this year’s conference was “Excellence in SAM Execution: The Journey from Best Practice to Next Practice.” SAMA did an excellent job with the conference, organizing relevant... Continue reading
Posted Jun 10, 2014 at VALKRE | Value Creation
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Recalling More than the 10%: My BMA Recap
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Another great BMA conference is in the rearview mirror. It was an honor to be a sponsor and connect with some amazing marketers influencing where B2B is going. But after every conference, I always feel a little bit of information... Continue reading
Posted Jun 6, 2014 at VALKRE | Value Creation
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Making Healthcare Technology More Innovative and Forward Thinking
The business model in healthcare is changing, requiring more effective measurement and realization of cost and efficiency improvements. Technology is at the center of the emerging business model, and healthcare providers are increasingly becoming more dependent on IT and services... Continue reading
Posted Mar 12, 2014 at VALKRE | Value Creation
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Is Your Value Proposition Working for Your Company and Customers?
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My previous post on Customer Engagement covered the concept of the customer knowing that you are serious about their business and are ready to invest in their future growth. In that regard, an engaged customer knows: How your offerings are... Continue reading
Posted Mar 11, 2014 at VALKRE | Value Creation
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Our Open Office Layout
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We fall into the “no walls” structure like most starts-ups choose when creating a workspace. It has its share of collaboration bonuses when working on a small team. Yet Jason Feifer of Fast Company would probably disagree with our office... Continue reading
Posted Nov 4, 2013 at VALKRE | Value Creation
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Render and Best Practices in Digital Marketing
The ongoing digital evolution has fueled the Render platform for companies working on their differential value proposition. Over the past several years, we’ve partnered with the Business Marketing Association (BMA) and shared our tools and methods for creating value with... Continue reading
Posted Oct 17, 2013 at VALKRE | Value Creation
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Looking Ahead: Customer Collaboration with Greater Speed
In our Company description, we talk about our purpose as increasing the speed of collaboration internally and with customers. That statement is at the core of why we do what we do. Thus far in Render, we’ve built developed features... Continue reading
Posted Oct 6, 2013 at VALKRE | Value Creation
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What It Takes to Get Your Organization Working on Growth with Speed and Structure
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You won’t grow without a good and improving value proposition. It is that important. Its importance is only rivaled by its complexity. There are complexities of who touches it: Sales, Marketers, Product Managers, Executives, Customers, etc. There are complexities in... Continue reading
Posted Sep 30, 2013 at VALKRE | Value Creation
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A Mongol General, Conan the Barbarian, and a Valkyrie Walked Into a Bar...
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Over the past several months, the product development team at Valkre has diligently equipped RENDER with an arsenal of new features dedicated to giving users a competitive advantage. Workspaces are fully optimized for users to quickly navigate through their daily... Continue reading
Posted Sep 27, 2013 at VALKRE | Value Creation
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Making Data Visible
We sometimes like to think of Valkre as not only a software company but also a data company, and the numbers support that: our database servers are holding thousands of Interviews, Opportunities, and Initiatives. For the first couple years, this... Continue reading
Posted Sep 27, 2013 at VALKRE | Value Creation
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No Curbing His Enthusiasm
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We here at Valkre world headquarters are fortunate to have as a neighbor Bowtruss Coffee Roasters. Because for us coffee junkies, Bowtruss is an oasis in the sands of exhaustion (hey, it’s hard work making Render do what it does!).... Continue reading
Posted Sep 27, 2013 at VALKRE | Value Creation
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Valkre's King of Beers
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Valkre’s Friday beer gardens are legendary, and this past April we sought to take it to another level with our own NCAA tournament-style Beer Bracket. Everyone named beers they wanted in the tournament until we got to a list of... Continue reading
Posted Sep 27, 2013 at VALKRE | Value Creation
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Innovation Rising for B2B Marketers
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You’ve heard it here before. Innovation is only relevant if it creates value for customers and, therefore, the firm. Yet according to Laura Ramos, VP-principal analyst at Forrester Research: “Even though advances in marketing automation and digital channels make it... Continue reading
Posted Sep 18, 2013 at VALKRE | Value Creation
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The Web: Conversations back into Applications
If you ask yourself, “Is my computer creating a better connection to your colleagues, friends, and family?” You would probably answer yes, acknowledging social networking, email, and other applications to help to do that. However, that connection is still just... Continue reading
Posted Sep 9, 2013 at VALKRE | Value Creation
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Marketing in a Technology Company: GE's Organizational Platform for Innovation
Great interview with GE's COM Beth Comstock by Christine Moorman. While we obviously love being a part in GE's Innovation Platform (#3 in the link below). Check out point #4...collaborating with entrepreneurs. It's an important thing to consider with how... Continue reading
Posted Feb 25, 2013 at VALKRE | Value Creation
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The Top 3 Things Social Media can learn from “Winning with Customers”
Our friends at Polar Unlimited put together a nice video summary of our book Winning With Customers and provide some helpful advice to those using social media in B2B markets. LINK Couldn't agree more. Continue reading
Posted Feb 25, 2013 at VALKRE | Value Creation
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Happy Holidays!
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The poor folks at the Merchandise Mart are about to see a lot of Valkre logos in the food court for the next couple of months. Check out our new jackets! Happy Holidays! Continue reading
Posted Feb 25, 2013 at VALKRE | Value Creation
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600+ Sets of Eyes: GE at SAMA and BMA
During April and May we had some very successful events at the Strategic Account Management Association (SAMA) International Conference in San Diego and the Business Marketing Association (BMA) conference in Chicago. We were fortunate to have Steve Liguori, Senior Director... Continue reading
Posted Feb 25, 2013 at VALKRE | Value Creation
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Informing New Product Innovation Efforts
We are working with an equipment manufacturer who grew through acquisitions and now has several overlapping products. They want to grow organically by 50% over the next few years while sliming their product portfolio. They chose DVP as the tool... Continue reading
Posted Feb 25, 2013 at VALKRE | Value Creation
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Using DVP to Craft MarCom Messaging
We work with B2B marketers who must support multiple internal constituents, with small marketing teams and even smaller budgets (sound familiar?!). One of our customers created an Internal DVP for a new product launch to help craft messaging. The DVP... Continue reading
Posted Feb 25, 2013 at VALKRE | Value Creation
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Measuring Economic Impact in Healthcare
A customer in the healthcare industry uses DVP to work with its largest customers to help them navigate the changing healthcare landscape. Today’s healthcare environment requires speeding up economic understanding including more effective measurement and realization of cost and efficiency... Continue reading
Posted Feb 25, 2013 at VALKRE | Value Creation
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Speed Business Outcomes with Distributor
In the consumer goods sector, a supplier and distributor were seeking to double their mutual business within 5 years…a tall order in a 5% annual growth sector! DVP was used as a fast action tool to drive alignment between both... Continue reading
Posted Feb 25, 2013 at VALKRE | Value Creation
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