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Anna Pollock
Pembridge, Herefordshire
Strategist, change agent, consultant, helping others cope with change
Interests: music, travel, friends, my family, photography, technology, being outdoors, consultant, great company & discussion, professionally: strategist, helping leaders (mostly in tourism-related enterprises/agencies)adapt to deep change, environmental issues; and making sense of an uncertain world, leave a positive legacy. personally: gardening
Recent Activity
How Vancouver's Community Rescued Its Brand
Posted Oct 21, 2011 at DestiCorp 2.0
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A Wake Up Call for the Travel Industry
Posted Oct 10, 2011 at DestiCorp 2.0
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It's Not Social Media, It's Social Business - Do you care?
Posted Oct 10, 2011 at DestiCorp 2.0
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The Correlation Between Authenticity, Collaboration and Klout
This post was written in February of 2011 but for some reason stayed "under a bushel" - not published due to an oversight so I am making amends and publishing it now: Two synchronous events occurred yesterday - a long-time business colleague and now dear friend, Lynne Gray, blogger of ThatsPR was recognised as the 4th most influential tweeter in the online travel and PR domain(@lynnerosie), and I came across this article in The Washington Post. Lynne does not have the benefit of a large organization behind her and is completly self taught in social media but she is making... Continue reading
Posted Oct 10, 2011 at DestiCorp 2.0
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Anna Pollock is now following dawnajones
Sep 20, 2011
Anna Pollock is now following Richard David Hames
Sep 10, 2011
Anna Pollock is now following 37signals

May 11, 2011
How Do You Like Your Travel Served - Efficiently or Magically?
Thanks to a tropical bug unknown to my system, I am confined to my hotel room in Fiji en route to Samoa – a small tropical island in the middle of a vast ocean that still has the potential to satisfy every traveller’s Treasure Island or Robinson Crusoe-style fantasy. The decision-makers of this tiny country (215,000 residents supported in part by a diaspora of another 180,000 Samoans living & generating cash outside their island economy) face a terrible dilemma. How to do they benefit from such a rich cultural and physical “resource” without succumbing to the forces of an impersonal,... Continue reading
Posted Apr 20, 2011 at DestiCorp 2.0
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The Essence of Social Media in One Graphic
Posted Feb 25, 2011 at DestiCorp 2.0
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An Inspirational Reminder
I've not been blogging recently due to the fact that I am moving house - renting out my lovely cottage at the end of the lane in England to a family whom I know will take care of it for a year. Once I have sold my now restored condominium in Vancouver that suffered from poor construction (thank you City of Vancouver); and deferred maintenance (thank you past owners), I'll be able to focus on creating a life and making a living. Any help, referrals you can give me would be much appreciated.www.681moberly.wordpress.com! She's all spruced up, a real bargain... Continue reading
Posted Feb 1, 2011 at DestiCorp 2.0
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Thanks Stephen - I think 2011 is the year when we'll achieve many good things.
A Gift to Take You Through 2011
Dear Friends I didn't manage to write a Christmas letter each year but didn't want to let 2010 pass though without saying “hello” and wishing you health and happiness in 2011. In 2010, Facebook emerged as the platform of choice for business and individuals. For professionals like me, the abili...
Hi Alex
Thank you for your contribution and agree that for the first time in a long time "small is beautiful" and yes 2011 will generate more evidence to illustrate the emergence of a kinder, gentler and ultimately more profitable, sustainable tourism will emerge. Let's raise a toast to that! All best
Anna
A Gift to Take You Through 2011
Dear Friends I didn't manage to write a Christmas letter each year but didn't want to let 2010 pass though without saying “hello” and wishing you health and happiness in 2011. In 2010, Facebook emerged as the platform of choice for business and individuals. For professionals like me, the abili...
Dear Ron
What an encouraging start to 2011 - thank you so much for your kind comments. I'm working on the concept of Conscious Travel and as soon as the draft paper is finished would welcome your comments and collaboration. Wishing you all the best for 2011 too! Anna
A Gift to Take You Through 2011
Dear Friends I didn't manage to write a Christmas letter each year but didn't want to let 2010 pass though without saying “hello” and wishing you health and happiness in 2011. In 2010, Facebook emerged as the platform of choice for business and individuals. For professionals like me, the abili...
A Gift to Take You Through 2011
Posted Dec 31, 2010 at DestiCorp 2.0
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Wanderfly Takes Off - Wish Them Luck we need a new approach
Posted Dec 31, 2010 at DestiCorp 2.0
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If 15% of Americans use the cell phone during sex, what might they do on vacation?
Posted Dec 11, 2010 at DestiCorp 2.0
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Thanks Todd - please keep me in the loop. I'm working some innovative Dutch guys on a story telling project that would show the power of this link.
Recipe for Success: technology+storytelling+creative smarts
A small Ethiopian restaurant in New Jersey, called Mesob, has much to teach the travel industry about using technology effectively. Diners with smartphones who have downloaded a QR Reader, can scan a QR code off the menu to access videos showing how the meal is prepared in Ethiopia. While waiti...
Recipe for Success: technology+storytelling+creative smarts
Posted Nov 29, 2010 at DestiCorp 2.0
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US Consumers spending more on Tech & Less on Travel This Holiday Season
Posted Nov 27, 2010 at DestiCorp 2.0
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Thanks Ron - happy to be quoted. I checked Todd's Twitter address and it is @toddlucier - can you try it again. Todd's a great guy - real quality and commitment.
Thank You Todd - why places and businesses need to allow their customers to communicate!
Enjoy this brilliant video rant aimed at destinations and their businesses in an attempt to persuade them to get more business. It shoudn't be that hard but it is. Even though wifi has been around for over half a decade, picking up a signal and then having to whip out credit cards etc to pay for...
Thank You Todd - why places and businesses need to allow their customers to communicate!
Enjoy this brilliant video rant aimed at destinations and their businesses in an attempt to persuade them to get more business. It shoudn't be that hard but it is. Even though wifi has been around for over half a decade, picking up a signal and then having to whip out credit cards etc to pay for what should be free is still a nightmare when travelling. By 2010 over 50% of travellers are going to be using smart phones connected to the internet. They want to share their adventures in virtually real time, so "luddite" tourism suppliers who do not... Continue reading
Posted Nov 24, 2010 at DestiCorp 2.0
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Show the Luv to your employees - the real secret behind "customer centricity"
I'm in the midst of a pile of research for a new body of work on the post-recessionary consumer. In this process, I simply cannot believe the amount of re-cycling of old ideas is going on - the same concepts are being repeated in Web 2.0 format with ever more fancy new names; book designs that are ever more beautiful (thank you Creative Economy); and accompanied by slick videos that are easy to embed and syndicate. One term that is rising to the fore in 2010 of all years is "Customer Centricity" as if the customer had just been discovered!!... Continue reading
Posted Oct 22, 2010 at DestiCorp 2.0
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Thanks William - I see you as a change agent helping people to see things differently.
Can we Create "Intelligent" Destinations?
The trigger for this post came from another that I came across today by The IdeaHive and a conversation held late last night with a friend who asked: “Why do we call tourism an industry? It makes it sound so mechanical and sterile.” I sighed internally at my friend’s question – not because i...
Can we Create "Intelligent" Destinations?
Posted Oct 5, 2010 at DestiCorp 2.0
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As your web site has shown, the answer to your question is YES. But success depends on whether there is a genuine culture of support and interest in guests as people and not "share of wallets". The Elysian management clearly trust their employees to "show they care". The technology can then be used appropriately.
Using Social Media to Differentiate on Service
I recently met with an executive at a leading hotel marketing group. A legend in the industry, he has spent more than 30 years working in hotels. He genuinely loves hospitality and is a stickler for great service. He told me that he is apprehensive about all the new technology coming out because...
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