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Author (High Tech Start Up) (The Power of Unfair Advantage), Entrepreneurship teacher for Cornell University and Coach to CEOs of start-ups.
Recent Activity
“Avoid becoming commoditized.” That’s Spotify’s biggest challenge. Apple Music is closing the gap on number of users (growing twice as fast as Spotify). And a herd of giants and startups also have millions of users. It’s all about branding war.... Continue reading
Posted Apr 5, 2018 at Nesheim Online Blog
This issue continues to arrive during every cycle of initial public offerings. I replied to that important issue in an oped for CNNMoney in which I revealed several surprises for people who know little about IPOs. Take a look and... Continue reading
Posted Mar 26, 2018 at Nesheim Online Blog
All last week I was amazed how difficult it was for seven founding startup teams to understand the power of focus. Focus wins. "Everything for everybody" loses. Focus destroys uncertainty. "Many things to many people" increases time to failure. It... Continue reading
Posted Mar 8, 2018 at Nesheim Online Blog
Have you seen some of those reports on “Top 10 [or 20 or 50] Reasons Startups Fail"? Read them and you’ll be more in the dark than when you first begun. Why? Because the reasons cited are from the failed... Continue reading
Posted Feb 5, 2018 at Nesheim Online Blog
"Just get going!" "Just do it!" "Go for it!" All those are familiar prods to take that first step - riding your bicycle solo as a kid, putting your face in the water to swim, asking that gal or guy... Continue reading
Posted Jan 3, 2018 at Nesheim Online Blog
‘What are investors looking for today?” “What do serial entrepreneurs search for in a great idea for an awesome startup? This are two great questions, ones often in my email. Asked daily around this planet. So let’s quickly jump into... Continue reading
Posted Dec 11, 2017 at Nesheim Online Blog
“When we are presenting our startup to an angel or venture capitalist, what do the great ones look for in our pitch? I know you are in a hurry so I’ll give you three effective tools to start your thinking.... Continue reading
Posted Nov 29, 2017 at Nesheim Online Blog
ISSUE: Should my goal be to sell my startup or to get to Initial Public Offering? Now that’s a mighty important question for CEOs and their team! Let's address that issue by taking a quick look at an event that... Continue reading
Posted Oct 2, 2017 at Nesheim Online Blog
“Getting tough to get startup money!” “A rounds are drying up!” “B rounds are going to be very tough to get done!” “Better cut that burn rate and hope you survive!!” Those remarks made by many made the news this... Continue reading
Posted Mar 9, 2016 at Nesheim Online Blog
The messages for startup founders are flashing all around the Internet: “It’s time to alter your plans.” So what should you do with your startup? The number one quest – the hardest thing – for startup leaders to do is... Continue reading
Posted Mar 1, 2016 at Nesheim Online Blog
“Here we go again! Time to cut the startup burn rate.” One more voice added to the rising crescendo. In today’s well-worded blog by Upfront’s Mark Suster, he adds credence to the softening trend in valuations, deals done and IPOs.... Continue reading
Posted Feb 9, 2016 at Nesheim Online Blog
"Investors overvalued these [unicorn] companies" begins the video interview about recent IPOs of unicorns in the Fortune magazine issue of February 1, 2016. I think that is the wrong picture of what is going on. It's typical of the analysis... Continue reading
Posted Feb 2, 2016 at Nesheim Online Blog
My 5 step process to build the power you need so your competition complains it's unfair. Begins with Idea: First you need an original idea to craft into a powerful brand compelling to and focused on an Ideal Customer who... Continue reading
Posted Jan 27, 2016 at Nesheim Online Blog
“We’re looking for super creative talent for our startup, where should we go to find them?” said the startup founder. That entrepreneur understood that finding the well that gushes with brilliant talent can produce riches beyond measure. That begins with... Continue reading
Posted Jan 19, 2016 at Nesheim Online Blog
“How does a startup break into an established market and not get squashed by the giants there?” Great question I am often asked. Perhaps you’ve also been thinking about it. Serial entrepreneurs have learned there is a trick for entering... Continue reading
Posted Dec 1, 2015 at Nesheim Online Blog
“We have a great idea that so much better than [XYZ established market leader], why can’t we get money from venture investors? That’s a frustration of first timers, a very irritating and difficult hurdle to overcome. Let’s take a look... Continue reading
Posted Nov 23, 2015 at Nesheim Online Blog
First commandment of Startup Finance: "Thou shall not run out of money." Second commandment of Startup Finance: "Take your money when you can get it." The first is obvious. The second is a challenge to first time entrepreneurs. So let's... Continue reading
Posted Nov 2, 2015 at Nesheim Online Blog
"So how should our tiny startup advertise to win?" "How do the veterans of new enterprises communicate to their potential customers?" Great questions, frequently asked. Who is in-the-know, an expert, able to answer those question? Try this short video (2... Continue reading
Posted Oct 7, 2015 at Nesheim Online Blog
"My startup has crashed, so have I -- now what? I feel horrible." That happens every day to large numbers of startup people. Maybe it happened to you. Or is going to -- remember that your chances of success are... Continue reading
Posted Sep 19, 2015 at Nesheim Online Blog
“It’s different this time!” is the cry. Of course it is -- and yet it's here again. Different players, different clothes. Same pattern, same conclusion sure to come. THE PATTERN Students quitting college degree work to “do a startup.” Schools... Continue reading
Posted Aug 31, 2015 at Nesheim Online Blog
101 startup failure post-mortems were gathered by CBInsights. Prime Question: Are there a few primary drivers of startup failure? =================================================================== (A note: I think CBInsights is the freshest source of outstanding startup facts and figures for new enterprises and their... Continue reading
Posted Aug 24, 2015 at Nesheim Online Blog
Great plan, great team, great execution, went IPO in 2013 worth $1 billion, hit wall, slumped, got sold. That could be the title of the real story of Zulily, the clothing e-commerce startup. Startup founders can learn some critical lessons... Continue reading
Posted Aug 19, 2015 at Nesheim Online Blog
I teach entrepreneurship for Cornell University where I get the following question each semester: "Hey, John, I've got this great opportunity to do a startup. I'm a senior in engineering, but man, I really have to do a startup ASAP.... Continue reading
Posted Aug 10, 2015 at Nesheim Online Blog
“What do I need to get money for my startup idea?” “Why am I not getting some of that unicorn money?” “What presentation gets angels and VCs reaching for their checkbooks?” Those are all good questions, asked often. My response... Continue reading
Posted May 15, 2015 at Nesheim Online Blog
" What online marketing could our startup use to attract and engage our targeted customers?" Great question, asked often, by smart startup people trying to get attention. The answer: Learn from the successes of others. Like Twitch. In today's Ad... Continue reading
Posted Apr 28, 2015 at Nesheim Online Blog