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Tim Maguire
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"Nothing" might be the smartass answer; humanists are supposed to think, rather than believe. But for the non-pedant, this series of short films sets out to show what ordinary people think about a a range of moral questions, from simple ones like, "why are you good?", to more challenging ones like, "what do you believe about physician assisted suicide?" After calling an open audition, we interviewed over 150 all round Scotland in late September and these films are the result. They're simple, but I like them and I hope you do too. Posted via email from maguiretim's posterous Continue reading
Posted Nov 15, 2011 at Roll Titles
Thanks, Ed!
Toggle Commented Jul 29, 2011 on Adventures in the Fashion Trade... at Roll Titles
I've been having some fun recently, mentoring some students at the University of Edinburgh who wanted to make a film about Climate Change. James, Gyles and Justin are on the post-grad Carbon Management course at the new Centre on Climate Change. Earlier this year, they went to the Copenhagen Conference, and did a presentation that earned them a standing ovation from the delegates, but as we all know, the outcome was less than world-changing. So they came back and lobbied the powers that be to make a film. The powers that be gave me a call, and in the end,... Continue reading
Posted May 30, 2010 at Roll Titles
Over the years, I've done a few jobs for this innovative Danish company, but I was surprised to stumble across this spot on YouTube I produced this while I was working with Edinburgh agency The Union. We shot in Prague with the talented Danish director Michael Abel, and did the post in Copenhagen at a great place called Duckling. Their sister company Supersonic also composed the music which is lovely, but I was surprised was to hear my voice on it as well. I thought I'd just laid down a guide track, so who knows how this ended up on... Continue reading
Posted May 30, 2010 at Roll Titles
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I'm delighted to see that ILKA has been released into the world! I used to work with superstar Scots hairdresser Irvine Rusk back in the 80's, before he went to the States and created his eponymous multi-million dollar company, which he later sold. A couple of years ago, he called me and asked me to create a name for 'a green, natural, back to basics, Scottish hair & beauty company'. My partner Juliet Wilson and I did more than that: we found the name, ILKA (Old Scots for 'every'), we came up with the positioning - wild, rather than organic... Continue reading
Posted Apr 21, 2010 at Roll Titles
via maguiretim.co.uk Posted via web from maguiretim's posterous Continue reading
Posted Mar 26, 2010 at Roll Titles
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Most of my work has been in moving pictures, but in 1998, I spent a few months working around Europe as Executive Producer on a stills campaign for Prada, shot by Glen Luchford and art directed by David James. It was a fascinating experience in many ways. Amber Valletta was one of our models and this shot of her, strongly reminiscent of Stanley Kubrick's film, The Shining, was taken when we were working at an abandoned palazzo just outside Frascati, near Rome. It was spring when we arrived, so the blossom was on the trees. We drank blood orange juice... Continue reading
Posted Mar 26, 2010 at Roll Titles
via vimeo.com Nestle had this film banned on YouTube. So now it's on Vimeo, and gaining a much wider audience because nobody likes corporate bullying. Have a break, have a kumquat. And keep Nestlé out of your kitchen. Posted via web from maguiretim's posterous Continue reading
Posted Mar 26, 2010 at Roll Titles
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Mar 15, 2010
via youtube.com You know where this ad is going almost from the start, and while it is undeniably charming, what makes it really interesting is the way it shows how Mother has managed to protect and exploit its Intellectual Property. You can read Monkey's entertaining disquisition on the subject here Posted via web from maguiretim's posterous Continue reading
Posted Feb 26, 2010 at Roll Titles
via youtube.com Rather wonderful little film from Italy that isn't trying to sell you anything. Apart perhaps from the talents of its makers. Great sound design too. Thanks @Rubber_Republic Posted via web from maguiretim's posterous Continue reading
Posted Feb 25, 2010 at Roll Titles
via vimeo.com Balkan Hip Hop may not be your bag, daddy-o, but I like this promo. It was made possible by the generosity of Prelinger Archive, which hosts more than 60,000 "ephemeral" (advertising, educational, industrial, and amateur) films and makes them available through a Creative Commons license. http://www.archive.org/details/prelinger Posted via web from maguiretim's posterous Continue reading
Posted Feb 12, 2010 at Roll Titles
via vimeo.com Lovely abstract music promo shot on an iPhone 3G. Thanks to Creative Review for the heads up http://www.creativereview.co.uk/feed/february-2010/10/xiao-ge-er Posted via web from maguiretim's posterous Continue reading
Posted Feb 12, 2010 at Roll Titles
via youtube.com Dara explains how companies have hijacked the libel laws to suppress free speach. Forgive the lousy sound quality and add your voice at http://www.libelreform.org/sign Posted via web from maguiretim's posterous Continue reading
Posted Feb 5, 2010 at Roll Titles
via youtube.com This call for entries to the Creative Review Annual is a brilliant roll call of the best in British Advertising; hugely charming and stuffed full of visual gags, it repays more than one viewing. Posted via web from maguiretim's posterous Continue reading
Posted Feb 3, 2010 at Roll Titles
via boardsmag.com RSA Films Brett Foraker's work for Channel 4 won a Black Pencil at D & AD. Here's a piece from Boards magazine that explains how it was done Posted via web from maguiretim's posterous Continue reading
Posted Jan 30, 2010 at Roll Titles
I'm delighted to announce that I'm working with Toby Courlander and his new production company, Broadway Films. Toby's a great producer. He launched Michel Gondry's career when he was at Partizan with spots like Drugstore Then he went on to Outsider Films, where for seven years he worked with Robert Campbell to make it one of Europe's most respected production companies. Now he's out on his own; finding the most exciting directors from around the world and making them available to agencies and clients in the UK and Europe. I'll be representing Broadway Films in Scotland. If you'd like to... Continue reading
Posted Jan 29, 2010 at Roll Titles
via vimeo.com Serene, powerful, landscape photography with music by Tim Phillips. From Creative Review http://www.creativereview.co.uk/cr-blog/2010/january/24-hours-pavey-ark Posted via web from maguiretim's posterous Continue reading
Posted Jan 25, 2010 at Roll Titles
Diesel, the Derrida of Denim, the Schopenhauer of streetwear, has published its manifesto. I like it. I'm with Stupid too. Posted via web from maguiretim's posterous Continue reading
Posted Jan 25, 2010 at Roll Titles
Subscribers to CR can use the packaging that the February issue comes in to grow their own tomatoes Subscriber copies of the February isssue of CR come in a compostable bag. You can bury the bag in the garden and it will decompose harmlessly. But to give readers an added incentive, we have included a packet of tomato seeds (courtesy of image library Stock Food - thank you) in each one. The idea is, that if you follow the instructions on the reverse of the bag, you can start to grow your tomatoes in your studio or home in the... Continue reading
Posted Jan 22, 2010 at Roll Titles
Advertising agencies are rarely inventive when advertising themselves. But this is a breath of fresh air from Chemistry in Dublin. Although they weren't the originators of the idea - that came from RTE who created a competition to win free media space in the form of bumpers around the cult TV series 'Mad Men'. The real surprise is that no agency's ever done this before. Good scripts + great archive material + self-deprecation = a winning combination. I hope it brings them some new clients! Posted via web from maguiretim's posterous Continue reading
Posted Jan 22, 2010 at Roll Titles
via youtube.com A clever and unexpectedly engaging campaign from phone provider LG in the USA. James Lipton is a famously bearded American chat show host (or so I just discovered) and he's made a brave move in sacrificing his trademark in the interests of social responsibility. Texting is the principal medium for bullying among the target teenage audience so I hope they get the message. Brownie points for Young & Rubicam whose campaign this is. Posted via web from maguiretim's posterous Continue reading
Posted Jan 15, 2010 at Roll Titles
Lovely microsite from Pentagram that psychoanalyses you through four simple personality questions; via Fast Company. PS the password you need to enter is 'character'. Posted via web from maguiretim's posterous Continue reading
Posted Jan 8, 2010 at Roll Titles
Over the last three years. Weiden & Kennedy's Honda advertising has been truly inspirational, and Grrrr was recently voted the best ad of the last decade. Here's the new spot, directed by Scott Lyons of Outsider He had a difficult task but this doesn't really cut it for me. It's still got the Garrison Keillor voiceover, and it's beautifully edited, but it doesn't touch, move or inspire me as all the previous work does. I don't think that's the director's fault; I think it's the idea. Yes, Honda make cars, motorcycles and boats. Got it. But W&K have given us... Continue reading
Posted Dec 16, 2009 at Roll Titles
Over the last six months, Mark Gorman of Think Hard has been bringing up some advertising legends to give us of their wisdom; I missed Trevor Beattie, I enjoyed Mark Waites from Mother, who told us why it's important to think "Inside the Box"(because that's where we are), and I was lucky to get a last minute invitation to see John Hegarty, Creative Director of BBH. I foolishly didn't bring a notebook, so this isn't a proper report, merely my own unreliable memoirs of some the points he made. He didn't show us his reel, but he did use some... Continue reading
Posted Dec 12, 2009 at Roll Titles